Building a cohesive group of your followers (what Seth Godin calls a "tribe") is fundamental for lasting online success. You need a "space" where your group can: ➤ hang out together ➤ get the news about your current activity, plans, and interests ➤ participate in training and product launches you do. There are many platforms available to help you create group camaraderie by building an inviting space for your group to call home. You can do it on your website by creating a section of the site for "members". For example, How to Create a Membership Site shows you how. (One of the things you could put in the membership section of your site, if it is appropriate for your audience, is a downloadable copy of How to Create a Membership Site for their personal use in building their own membership site.) In addition, you can build a community for your followers of some of the major social media platforms. Facebook is famous for its thousands upon thousands of groups (over 10 million, actually) that people can join based on their personal interests. Your group could be one of them. Another social media platform supporting groups is LinkedIn. There are nearly 3 million groups on LinkedIn. Users can join groups to: ➤ Find new people: Access people in relevant groups that they might not otherwise meet ➤ Establish thought leadership: Share insights and resources to become an expert in their industry ➤ Network: Send connection requests and DMs to members of any group, even if they aren't directly connected ➤ Learn concepts and practices related to the group's subject matter from the owner of the group and from their fellow members. As of January 2024, the gender breakdown of LinkedIn users worldwide was 43.6% female and 56.4% male. That has been the approximate breakdown, for 10 years. The audience on LinkedIn is well educated, with half having a college degree and 44 percent earning more than 75K yearly. What’s more, 84 percent of adults are on LinkedIn, according to Sprout Social. And, on top of this, 69% of LinkedIn users access the platform daily, and 15% more use it several times a week. This is a huge opportunity for you, and a great place for a business-themed or tech-themed user group. More than likely you already have a presence to some degree on LinkedIn. Perhaps you’ve optimized your profile and occasionally recommend someone or they recommend you. But are you getting the results you want? You may not be using LinkedIn as effectively as you can to attract new customers and grow your business. In particular, the LinkedIn Groups feature offers an exceptional means of attracting new clients so that you can grow your business. However, most people don’t know how to use LinkedIn Groups for maximum results. Most people join Groups full of colleagues and associates, instead of potential clients. For example, if you’re a graphic designer, you’ll want to join groups to talk to other graphic designers. However, if you want to get more clients to expand your business, you need to join Groups that consist of your ideal audience. That’s just one small example of how you’re possibly using LinkedIn Groups in the wrong way. You can get instructions for starting a LinkedIn Group here: LinkedIn's Guide to Creating a Group.. You can get instructions for starting a Facebook Group here: Facebook's Guide to Creating a Group.p>

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