Optimizing Your Website For Google Discover - IM NewsWatch, February 1, 2022

February 1st, 2022 at 3:05 am EDT


 

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Fractured Search Intent: Understanding Mixed SERPs [Video]

Search intent is the why behind a search query. In other words, why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Or, are they looking for a particular website? Ahrefs’ Sam Oh has published a new video ‘Fractured Search Intent: Understanding Mixed SERPs’. He says, “In... [Read more]

How to Build an Email List Without Paid Marketing [Podcast]

The new episode of the Copyblogger podcast ‘How to Build an Email List Without Paid Marketing’ is available on Apple Podcast now. On this week’s episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this... [Read more]

Google Launches Search Console URL Inspection API

Google has launched a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software, like any API would. The Google Search Central team says, “Today we’re launching the new Google Search Console URL... [Read more]

The Mastermind Circle: Training in successful online marketing #ad

James Kennedy releases The Mastermind Circle to the public today. The launch will last only one week. f you’re a small business or online business owner, then this could be the training you need to actually build your business profitability Let’s face it. When you run your own business, you need to be a jack of all trades but sometimes you need... [Read more]

Optimizing Your Website For Google Discover

Google Discover is a highly personalized content feed that proactively serves interest-based relevant content to users without searching anything on Google. LoudGrowth has published an article offering tips to optimizing and tracking your Google Discover performance. The LoudGrowth team says, “The approach of “Google Discover” is easy to understand.... [Read more]

Canonical Tag for SEO [Guide]

Canonical tags can be used to specify which among multiple duplicate pages is the primary, preferred version of a page. Onely.com’s Gosia Poddębniak has published the ‘Ultimate Guide to Canonical Tag for SEO’. She says, “This guide explains the characteristics and best practices for using canonical tags to address duplicate... [Read more]

Searchmetrics Announces Google Winners & Losers 2021

Searchmetrics contributor Jan Grundmann has published an in-depth article highlighting the Google Winners & Losers in the US for the year 2021. He says, “It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than in previous years. Which U.S. websites successfully rode... [Read more]

Creaite writes all your content (Gone in 24 hours) #ad

We have been telling you about the 2.0 grand-opening special for Creaite 2.0 during the last 5 days. Today is finally the last day of the launch. At midnight tonight PST (about 24 hours from now): ✓ The 2.0 grand-opening discount will expire ✓ The coupon code “finalcall” will expire ✓ Their double-credits bonus will expire ✓ And all the... [Read more]

Crypto Business Podcast with Michael Stelzner [New Podcast]

The Social Media Examiner team has announced the ‘Crypto Business Podcast with Michael Stelzner’. The SME team says, “The Crypto Business podcast is a weekly show—hosted by our founder Michael Stelzner—that explores the new frontier of Web 3.0 in easy-to-understand terms. Each week, Michael demystifies the business side of NFTs,... [Read more]

Top 4 Link Building Mistakes To Avoid In 2022, February 2 [Webinar]

Link building, one of the main pillars of search engine optimization, isn’t always easy. Search Engine Journal is hosting a webinar ‘Top 4 Link Building Mistakes To Avoid In 2022’ on Wednesday, February 2, 2021, at 2.00 pm ET. The SEJ team says, “Link building campaigns not meeting your goals? Feel like your efforts have become a... [Read more]

Six Ways to Manage Instagram Ads

By choosing the right advertising format and managing to target the right audience, you can achieve your Instagram advertising goals. Social Media Examiner’s Anna Sonnenberg has shared six time-saving tips to help you manage Instagram ads. She says, “Want better results from your Instagram ads? Wondering how to simplify management and reporting... [Read more]

Build pro-level online academy with Coursova; launch ending #ad

Coursova allows you to build pro level e-learning sites, including a Shopping Cart, a Marketplace where you offer your courses, sales pages, blog and more. The system is so integrated that you can create your site in just few minutes.... [Read more]

How to Write a Blog Post That Attracts Backlinks [Video]

Here is an Ahreafs video ‘How to Write a Blog Post That Attracts Backlinks’ to explore some useful tips on creating rewarding content. Ahrefs  [Read more]

Creating SEO-Friendly Page Titles

A title tag is an HTML code that contains a page title. The title is not visible on the page itself. You can only see it on the browser tab. Blogging Wizard contributor Ann Smarty has published a detailed article on making your page titles SEO-friendly. She says, “For usability, titles play a very distinct role: They help users distinguish a... [Read more]

Masters of Content Webinar Available On Demand

Content Marketing Institute has recently started the ‘Masters of Content’ webinar series. The first part of the series was held last week. The episode is available on demand. The CMI team says, “Learn from the best of the best in our new webinar series, Masters of Content. We’ll present practical case studies that can be applied... [Read more]

AppointOMatic online appointment app for businesses; you can sell it #ad

This is a brand new tool that lets you create appointment booking funnels for any business and build their leads and conversions overnight!. It gives you the massive opportunity to kick start your own appointment booking agency & provide highly profitable appointment scheduling & lead generation services to any business.... [Read more]

HubSpot Shares Five Steps to Create an Outstanding Marketing Plan

A marketing plan may be part of your overall business plan. A strong marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to creating an outstanding marketing plan. She says, “Marketing plans can get quite granular... [Read more]

7 Big Enterprise Content Marketing Strategies You Need To Know, February 9 [Webinar]

Pumping out content is easy for an enterprise brand. But is that content providing higher ROI and value to your target audience or leading to higher bounce rates? Search Engine Journal is hosting a webinar ‘7 Big Enterprise Content Marketing Strategies You Need To Know’ on Wednesday, February 16, 2021, at 2.00 pm ET. The SEJ team says,... [Read more]

Shopify SEO: The Guide to Optimizing Shopify [Guide]

Shopify SEO is a set of SEO adjustments that are unique to the Shopify platform. MOZ has published its updated guide called ‘Shopify SEO: The Guide to Optimizing Shopify’. Christopher Long says, “Some of the most common Shopify SEO recommendations are: Remove duplicate URLs from internal linking architecture In terms of SEO, duplicate... [Read more]

ADA Leadz: Providing a real solution to a real problem #ad

The ADA requires sites to be usable by people in the USA with disabilities, such as blindness, paralysis, etc. Disabled people can report a site to the government, and the site can be fined. If your site is used by people in the USA, even it is based elsewhere, you are subject to fines. This is the same situation as the European Union privacy rules; they apply to any site used by citizens of the EU, no matter where the site is based..... [Read more]

Copyblogger Shares 99 Blog Post Ideas

Blogging is a rewarding but creative task. You need to keep exploring the ways you can make your visitors come back to your website. Copyblogger’s Stefanie Flaxman has published an article highlighting 99 blog post ideas to start using today. She says, ” Just bookmark this article, and whisper to yourself: If you’re having blog problems,... [Read more]

Paid Search In A Cookieless World: Are You Ready?, February 9 [Webinar]

A cookieless world — What will this major shakeup do for your business or clients? Search Engine Journal is hosting a webinar ‘Paid Search In A Cookieless World: Are You Ready?’ on Wednesday, February 9, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to learn how savvy marketers can utilize improved paid search... [Read more]

MOZ Shares Tech SEO Strategies for 2022 and Beyond

An effective SEO strategy can give an edge to your business by driving more traffic to your website. MOZ contributor Crystal Carter has published an article highlighting top tech SEO strategies for 2022 and beyond. She says, “Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving... [Read more]

Your Guide to Using Social Media Sharing Buttons

Social sharing buttons help you complement your content, drive traffic, and create engagement. Search Engine Journal contributor Kristi Hines has published an in-depth article on how & where to add social media sharing buttons. She says, “In this article, we’ll show you how to add social sharing buttons to your website to increase social... [Read more]

Getting Started In International SEO [Gudie]

Search Engine Journal contributor Motoko Hunt has published a quick guide that covers everything you need to know when executing an international SEO strategy. She says, “In this post, I’ll cover some of the key areas of international SEO. What Are The Differences Between International & Regular SEO? The standard SEO best practices certainly... [Read more]

CMI Shares 17 Books for Content Marketers

Continuous exploration of new ideas and research can help you to plan your marketing strategy for success. Content Marketing Institute contributor Ann Gynn has published an article highlighting 17 books perfect for content marketers. She says, “These 17 recommendations range from one that’s more than 2,000 years old to a modern story about... [Read more]

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