By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. Search Engine Journal is hosting a webinar ‘SERP Trends & Top Keyword Data By Industry’ on Wednesday, May 4 2022, at 2.00 pm ET. The SEJ team says, “Join this webinar to learn more about a variety... [Read more]

The right keywords can get your ad in front of the right customers. Google Ads Keyword Planner helps you to identify the right keywords. Ahrefs has published a new video ‘How Accurate is Google Keyword Planner?’ to help you learn more about the Google Planner. The Ahrefs team says, “Search Console is likely the most accurate source... [Read more]

Quality links play a pivotal role in improving your SEO performance. Internal links are one of the best ways to boost keyword rankings for any site. Mike Ginley has published a new article highlighting internal linking best practices for SEO. He says, “SEO comes down to two parts, visibility and content (a ton packed into those however). Crawlers... [Read more]

Content Marketing Institute has recently started the ‘Masters of Content’ webinar series. The first part of the series was held last week. The episode is available on demand. The CMI team says, “Learn from the best of the best in our new webinar series, Masters of Content. We’ll present practical case studies that can be applied... [Read more]

Google Discover is a highly personalized content feed that proactively serves interest-based relevant content to users without searching anything on Google. LoudGrowth has published an article offering tips to optimizing and tracking your Google Discover performance. The LoudGrowth team says, “The approach of “Google Discover” is easy to understand.... [Read more]

Customer reviews stand out as an asset to your website. Quality customer reviews go beyond influencing new prospects and help you in the SEO process as well. Search Engine Land contributor Corey Patterson has shared five useful tips on using customer reviews for better SEO performance. She says, “Customer reviews aren’t just trust signals for... [Read more]

It is important to keep your website or blog updated for getting a continuous flow of visitors. WordPress stores a copy of the post/page changes from the previous version. It helps us to a great extent in managing content creation. Elegant Themes contributor Randy A. Brown has published a comprehensive article on managing WordPress revisions to optimize... [Read more]

The new episode of the Copyblogger podcast ‘How to Build an Email List Without Paid Marketing’ is available on Apple Podcast now. On this week’s episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this... [Read more]

Link building is one of the most essential search engine optimization (SEO) tactics. Quality links can help you improve your SEO rankings. Search Engine Journal contributor Kaitie Frank has published an article highlighting the top 5 link-building strategies. She says, “Link building strategies take a bit of upfront leg work, but once you’ve... [Read more]

SEO is the key to your business growth. SEO competitive analysis gives insight into why competitors are outranking you and what to do about it. Search Engine Journal contributor Aleh Barysevich has published a guide ‘SEO Competitive Analysis’ for improving SEO performance. He says, “This guide includes best practices that will help... [Read more]

Local SEO helps your business stand out and helps drive more traffic to your premises through online leads. Search Engine Journal contributor Brooke Osmundson has shared nine local SEO tips from top experts. She says, “Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli... [Read more]

A full-proof marketing plan helps you set your marketing goals and decide the path to achieve set goals. HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to creating an outstanding marketing plan. She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re... [Read more]

Content creation is a challenging task. In-depth research and creative inputs are the pillars for creating quality content. Content Marketing Institute is hosting a webinar ‘3 Cs of Content Creation Management’ on Thursday, April 7, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, join CMI’s Chief Strategy Advisor, Robert... [Read more]

Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps. Search Engine Journal contributor Sherry Bonelli has published ‘The Complete Guide To Google Business Profile Reviews’. She says, “Online reviews are important to local businesses for several... [Read more]

Social media platforms have created a great opportunity for businesses to boost their product sales. With right targeting strategies, you can continue to achieve higher sales. HubSpot has published a new video ‘How To Sell Products On Instagram in 2022’ to help you improve your sales on Instagram. The HubSpot team says, “So you have... [Read more]

A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email, according to its proponents, is not spam. HubSpot has published a new video ‘5 Ways... [Read more]

Ahrefs contributor Si Quan Ong has published an article featuring 19 easy digital marketing tips. He says, “Looking for some simple yet effective digital marketing tips? You’re in the right place. Get ready to implement the tips below, which will improve your business: 1. Set one to two SMART marketing objectives for the year What is the... [Read more]

HubSpot has published ‘Media Planning: The Ultimate Guide’. Kristen Baker says, “Discover the importance of media planning and how the process can save you valuable time, boost conversions, and increase engagements. As you work through the following media planning steps, keep in mind that how your business applies the results and conclusions... [Read more]

Hosting webinars is one of the most successful tactics to attract your target audience and keep them coming to your website. Search Engine Journal has shared seven useful strategies to use webinars for generating quality leads. The SEJ team says, “The key to a successful webinar that can attract high-quality leads and increase ROI is a thoughtful... [Read more]

Today you need to try a variety of strategies to get maximum views for your video content. With a strong video SEO strategy, you can do it. Content Marketing Institute contributor Aleh Barysevich has published an article highlighting 21 YouTube SEO tools to boost your video rankings. He says, “Here’s a rundown of tools to help you manage your... [Read more]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]