Online Advertising: All You Need to Know in 2023 - IM NewsWatch, November 6, 2023

November 6th, 2023 at 8:46 am EDT


 

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Masters of Marketing: Visual Storytelling [Event]

Visual storytelling is a marketing strategy that uses visual content to communicate a narrative. Content Marketing Institute is hosting the ‘Masters of Marketing: Visual Storytelling’ event on November 15-16, 2023. The CMI team says, “Our Visual Storytelling event will be here in a few weeks! We’ll be covering video, visual storytelling,... [Read more]

Online Advertising: All You Need to Know in 2023 [Guide]

Online advertising is geared toward defining markets through unique and useful applications. It helps persuade targeted customers to take specific actions like purchasing. HubSpot has published a new guide ‘Online Advertising: All You Need to Know in 2023‘. Corey Braccialini says, “There are three key ways that digital advertising... [Read more]

On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO [Guide]

On-page optimization, also known as on-page SEO, is a practice that involves optimizing a web page’s content and HTML source code to rank higher in search results. The goal of on-page optimization is to help search engines and users better understand and digest the content on a page. Copyblogger has published ‘On-Page Optimization: A Top... [Read more]

AI Commission Agents: New Google Traffic App #ad

Through Tuesday, AI Commission Agents is on sale as a special launch offer. Any online marketing requires traffic. Enough traffic at a low enough cost for a good offer on a good product is what it takes to build an online business. As an affiliate, for example, you can profit with ClickBank or any other affiliate platform, such as ShareaSale, WarriorPlus,... [Read more]

My $0 to $1 Million Guide – How I Would Start Over in 2024 [Podcast]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘My $0 to $1 Million Guide – How I Would Start Over in 2024’. The HubSpot team says, “Shaan Puri ( / shaanvp ) answers the question he gets most often: If he was starting from scratch—and had no money in the bank—how would... [Read more]

Reminder- Why Consent and Compliance Matter With Programmatic Ads, November 7 [Webinar]

This is a reminder for the Adweek webinar to be held on November 7, 2023. When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter... [Read more]

Is Education a Good Revenue Stream? [Video]

Neil Patel has published a new video ‘Is Education a Good Revenue Stream?’. He says, “Education can indeed be a promising avenue for generating revenue, but the potential for profit depends on various factors and considerations. Here, we will delve into the complex relationship between education and income, exploring the advantages... [Read more]

$5 System: Zero guesswork affiliate marketing system (free today) #ad

Through Sunday, you can get $5 System at no charge. After that, it’s only $5. This is an affiliate marketing success booster kit. If you aren’t having success with affiliate marketing or if you haven’t even tried it, this may get you on the right track. Since you can get it free if you hurry, it’s certainly worth a try. Here’s... [Read more]

What GPT Means for Structured Data [Video]

Structured data is data that is organized and formatted in a specific way to make it easily readable and understandable by both humans and machines. It is typically achieved through the use of a well-defined schema or data model, which provides a structure for the data. MOZ has published the latest episode of the Whiteboard Friday video ‘What... [Read more]

Is Social Media Even Worth It Anymore? [Answered]

Social media marketing can help brands connect with their audience, build a brand, increase sales, and drive traffic to a website. Content Marketing Institute contributor Jodi Harris has published an article ‘Is Social Media Even Worth It Anymore?’ explaining the contribution of social media in today’s marketing. She says, “Considering... [Read more]

Reminder- Drive Foot Traffic With Pinterest: Better Measurement and Attribution, November 7 [Webinar]

This is a reminder for the Adweek webinar to be held on November 7, 2023. Pinterest is a haven for visual purchase planners, making it an ideal place to reach consumers in the mood to spend. But there are some platform-specific best practices of which marketers might not be aware. Adweek is hosting a webinar ‘Drive Foot Traffic With Pinterest:... [Read more]

Creating Short-Form Videos: learn it, teach it with Content Sparks #ad

Get Started with Short-Form Videos for Social Media, launched today by Content Sparks, covers a topic and the related practical skills that are essential for cutting through the noise on social media today, when the competition for people’s attention is so hard to win because there are millions of social media experiences for them to choose from. Short-Form... [Read more]

How To Rescue Your Rankings: A Guide To SEO Resilience [Guide]

Search Engine Journal has published ‘How To Rescue Your Rankings: A Guide To SEO Resilience’, a practical guide to diagnosing and recovering lost Google rankings. Heather Campbell says, “For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time. And with ever-evolving algorithms and user... [Read more]

Social Listening: Everything You Need to Know

Social listening is the process of analyzing online conversations about a brand, company, individual, product, or industry. It includes monitoring social media channels for mentions of a brand or feedback from the audience. Search Engine Journal contributor Annabelle Nyst has published an article explaining social listening. She says, “Here are... [Read more]

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend, December 6 [Webinar]

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Search Engine Journal is hosting a webinar ‘SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend’ on Wednesday, December 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn a unique... [Read more]

Vista: offers Instagram Generative AI for marketers #ad

Vista helps you take advantage of Instagram’s new generative AI feature that is proving to be a help for marketers. This new AI feature is a significant advance in content creation… It works by having the computer understand what you like to see and what topics interest you…... [Read more]

The 22 TRILLION Dollar Opportunity [Podcast]

Copyblogger has published the latest podcast episode ‘The 22 TRILLION Dollar Opportunity’ featuring Brian Clark. The Copyblogger team says, “In this episode, Tim interviews Brian Clark, the founder of Copyblogger and Longevity Gains. Brian shares his experience of selling off different parts of the company and how his values shifted... [Read more]

How to Drive Traffic in Google Discover: The Ultimate Guide [Guide]

Google Discover is a mobile feed that delivers personalized content to users based on their interests. The content is curated by Google and includes articles and videos. Users can further customize their feed by following topics that interest them. MOZ has published ‘How to Drive Traffic in Google Discover: The Ultimate Guide’. Lily Ray... [Read more]

Master YouTube Shorts Ads : Step by Step Tutorial [Video]

YouTube Shorts ads allow advertisers to reach new audiences through bite-sized content that is engaging, relevant, and straight to the point. HubSpot has published a new video ‘Master YouTube Shorts Ads : Step by Step Tutorial’ featuring useful tips and strategies. The HubSpot team says, “Ready to unlock the potential... [Read more]

PLR Empire launches your own store selling PLR #ad

PLR Empire creates your own PLR site with a single click, a store loaded with 25000+ PLR Products in Various Niches. Now you have Your Own PLR Website to sell PLR Products, Generate Leads and make money with Self Updating PLR Empire.... [Read more]

Why B2B Creators Are The Next Big Thing [Video]

Neil Patel has published a new video Why B2B Creators Are The Next Big Thing’. He says, “In the ever-evolving landscape of business and marketing, a new phenomenon is rapidly gaining traction and reshaping the way companies connect with their audience: B2B Creators. While the term “creator” has been synonymous with influencers... [Read more]

The Ultimate Guide to On-Page SEO in 2023 [Guide]

HubSpot has published ‘The Ultimate Guide to On-Page SEO in 2023′ featuring useful tips on how on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors. Allie Decker says, “On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It... [Read more]

Google SafeSearch for website owners [Video]

Google Search Central has published a new video ‘Google SafeSearch for website owners’ explaining how SafeSearch works. The GSC team says, “Join Daniel Waisberg and Emma Higham as they discuss the nuances of Google’s SafeSearch filters. Learn essential techniques to ensure your content is properly categorized, whether it’s... [Read more]

I Tried to Rank #1 on Google in 24 Hours to Prove a Point [Video]

Ahrefs has published a new video ‘I Tried to Rank #1 on Google in 24 Hours to Prove a Point’. The Ahrefs team says, “I tried to rank #1 on Google in 24 hours with a simple, yet powerful SEO strategy. Watch to get an over the shoulder view of everything that happened. If you’ve ever wanted to know what’s involved in ranking a page... [Read more]

AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential, November 16 [Webinar]

Bots may not be coming to take your marketing job… but as more businesses realize the benefits of AI, there’s a good chance you’ll be working with AI tools to improve your efforts and results. MarketingProfs is hosting a webinar ‘AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential’ on Thursday,... [Read more]

Onboarding New Clients [Podcast]

Client onboarding can be complex and often daunting, especially when juggling multiple marketing projects and agency clients. However, it’s necessary to streamline your client onboarding process so that they have everything they need and you aren’t losing business. Social Media Examiner has published the latest episode of the Social Media... [Read more]

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