Salesforce has released a free ebook titled ‘7 Inspiring B2B Marketing Campaigns’ to help marketers learn how they can create effective b2b marketing campaigns. The Salesforce team says, “Creating campaigns that capture your prospects’ imaginations requires innovation — and a little bit of inspiration, too! From microsites... [Read more]

MOZ team has published answers to 12 important SEO questions. The questions were answered by the MOZ experts in an event. MOZ team says, “We teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house... [Read more]

Website improvement is one of the most important things that works as a key elements in enhancing your online business. You can improve your website with the help of regular audits. Ahrefs‘ Joshua Hardwick has shared a nine-stp guide to audit and improve your websites. Hardwick says, “Let’s get auditing! 1. Check your navigation Imagine... [Read more]

If you missed October, 2018’s opportunity to discover Shark Kevin Harrington‘s approach to building a business, there’s a replay available of his six training videos from last year. You can find out the secrets of his successful marketing and selling, all in one convenient spot, for a few more weeks. Harrington points out that being... [Read more]

Video has its own place when it comes to spreading a word about your business. It helps you connect with the audience and deliver your message effectively. The Social Media Examiner team has shared a seven-step process to create marketing videos that work for you. SME team says, “Do you need to work with experts or employees to create... [Read more]

eMarketer is hosting a webinar on ‘Aligning Around the Accounts that Matter—How to Ignite Customer Growth’ on Thursday, February 14, 2019 at 1.00 pm ET. The eMarketer team says, “This eMarketer live-video webinar will provide: The most common activities B2B marketers should implement as part of their customer success programAn... [Read more]

With changing algorithms and introduction of new web development technologies it is a tough job to keep pace with your competitors when it comes to keeping your website up to the mark. The State of Digital contributor Lola Michels has shared eight tips to make your site stronger with the E-A-T (Expertise, Authority and Trust) approach. In her article... [Read more]

If you are an affiliate marketer, are you having one of these problems (most affiliates are): • Are you struggling to even get started? • Do your affiliate requests never get approved? • Do you waste your traffic because you’re only building the seller’s list – not your own? • Do the products you promote simply not... [Read more]

Sistrix’s Johannes Beus has published a comprehensive blog post on how the user experience (UX) should be treated. Whether it should be considered as the ranking factor. Artificial Intelligence vs Machine LearningTraining data vs. ranking factor User Experience as a ranking factor UX Playbooks. Learn from GoogleThe Internet takes place on... [Read more]

To keep your readers coming back to your blog you need to keep it fresh in both the ways – its design and the content. It is a difficult task to continuously produce fresh content. Jeff Bullas has shared 27 ideas to help you brainstorm creative blog post ideas. Bullas says, “Here are 27 strategies that will help you come up with... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘The New 5Ps of Marketing’ on Thursday, February 14, 2019 at 1.00 pm EST. The DMD team says, “Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of... [Read more]

Here’s something to look into if you are any one of these: • An affiliate marketer, • A product creator or publisher, • A marketing director, • An entrepreneur, • An ecom seller, • Any marketer who depends on email marketing Then check out 5X Strategy You have probably noticed that email marketing has become noticeably less... [Read more]

AdWeek is hosting a webinar on ‘Brand Advertisers, How Tight Are Your Briefs? Upgrade Your Agency Management Practices’ on Thursday, February 14 at 1.00 pm EST. The AdWeek team says, “Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But... [Read more]

Your website’s landing page is aimed at welcoming your visitors and presenting with the best of your offers so that you can convert them into customers. AWeber contributor Chandal Nolasco da Silva has shared 10 steps to help you create landing pages that convert more. Silva says, “There is no one-size-fits-all template for high-converting... [Read more]

The AdWeek team is hosting a webinar on ‘The Front Line of Customer Experience: How Customer Care Has Evolved Into a True Marketing Catalyst’ on Tuesday, February 19, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s Open Marketing Cloud, a... [Read more]

Now, you can create high impact voice-overs for your sales videos, explainer videos, affiliate review videos, and more, using voices supplied by Amazon, including the voice used for Amazon Alexa. Amazon calls this voice service Amazon Polly. It can be used to generate high impact voice-overs for your sales videos, explainer videos, affiliate review videos... [Read more]

The MarketingSherpa contributor Daniel Burstein has published a new podcast titled ‘What do you lead with?’. Burstein says, “Customer attention is a scarce resource. There is only space for one headline in the print ad, only a set amount of characters in a paid search ad, only six seconds that will be the opening six seconds of... [Read more]

Email marketing platform AWber’s Liz Willits has shared five strategies to improve your email marketing performance. Willits says, “Automation features allow you to give each subscriber the content, information, or products they need when they need it most. It personalizes their experience at all areas of the funnel. And once it’s... [Read more]

A strong sales plan helps you prepare and execute your marketing strategies. You can achieve desired sales only if you can learn from your previous experiences and marketing case studies. HubSpot team has published a guide titled ‘How to Create a Sales Plan’ along with free templates. This free guide covers the following components: Mission... [Read more]

If you are looking for the quickest, easiest way to get YouTube traffic, take a hard look at Traffic Jeet 4. Way back in 2013, we invested in the original version of Traffic Jeet. Now, five years later, Cyril Gupta has just released the 4th, new and improved, version of this traffic building software... [Read more]

Video is an important tool when it comes to marketing and promotion. With the rise of multiple social media sites, the reach of video has extended to more and more people. YouTube has been one of the most favorite sites of all video publishers. HubSpot contributor Clifford Chi has shared 51 YouTube stats for the video marketers to use in 2019.... [Read more]

Email is the most cost effective and widely used marketing tool. Continuous improvement in your email marketing strategies can help you get more from your email campaigns. Copyblogger team has published a free ebook called ‘ Email Marketing How to Push Send and Grow Your Business’ which aims at helping marketers improve their email... [Read more]

Google has released a free online course called ‘Win on Mobile’. This conversion rate optimization course teaches best practices around how to win on mobile, aimed at stakeholders, creative teams, analytics teams and developers. This 14-module course is divided into two sections: 1. why mobile is important; and 2. how to fix mobile.... [Read more]