Facebook has published the ‘Instagram Creator Guide’ to help marketers create content that stands out on Instagram The Facebook team says, “Instagram is all about building connections with your community and showing your authentic self. Get the most out of video-sharing with these tips for IGTV, Stories, Live and Feed. KEEP... [Read more]

An Interactive Advertising Bureau (IAB) report has some significant findings about the digital video in 2019. According to the report, the spending on the digital video advertising will go up by 25% in 2019. Here are the findings from the IAB report: Advertisers will spend $18 million on digital video in 201959% of ad buyers plan to increase... [Read more]

The Monster Insights contributor Sunita Rai has published a nine-step guide to help marketers create membership websites and make money online. Rai says, “Creating a membership site is a very popular online business model nowadays, and for good reason. Paid online courses, premium support forums, and webinars are among most profitable sites... [Read more]

Today, 8 AM EDT, is your last chance to participate in the EngagerMate Introductory Webinar. It would be a shame to miss it. But if you do, you can get most of the information at the EngagerMate website. At 9 AM EDT, the doors open for users of this new tool that promotes engagement of Instagram users with your Instagram content. In the webinar, Luke... [Read more]

The Raven Tools contributor Andrew Ansley has published a beginner’s guide called ‘Rank and Rent: Local SEO Without The Clients’. With this guide you can learn the concept of ‘rank and rent’, an SEO concept where someone optimizes a website for a local business. This guide covers the following points: What Is... [Read more]

The upcoming advertising formats such as in-banner video, dynamic creative and mobile optimization are going to further revolutionize the digital advertising. The Digital Marketing Depot is hosting a webinar on ‘The Future of Display Advertising: New marketing strategies to boost results’ on Tuesday, May 21 , 2019 at 10.00 am EDT. The DMD... [Read more]

Video is an essential part of our marketing strategy. Publishing it in a variety of formats we can enhance its reach and reap more profit. The HubSpot contributor Clifford Chi has shared six video formats that perform well in 2019. Chi says, “As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos.... [Read more]

It has been reported that YouTube has 1.9 Billion users every month. Your potential clients are among those users. Dr Amit Pareek has just released new training on how to use YouTube ads, YouTube Ads 2019-20 Made Easy. At just $9.95 (for this grand opening sale), what you learn from this training can quickly repay your investment many times. But Dr... [Read more]

The MOZ team has published a new Whiteboard Friday video featuring Cyrus Shepard on ‘What Links to Target with Google’s Disavow Tool’. The Disavow tool is a part of Google Search Console. It allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. The MOZ team says, “Do... [Read more]

The ClickZ team is hosting a webinar on ‘Video + Your Content Marketing Strategy: How to Determine If There is a Fit’ on Wednesday, May 8 at 2.00 PM ET. The ClickZ team says, “About 78% of people watch online videos every week, and 55% watch them every single day,according to HubSpot. And there’s no doubt that consumers are... [Read more]

The Content Marketing Institute is hosting a webinar on ‘Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience’ on Wednesday, May 1, 2019 at 2.00 pm ET. The CMI team says, “A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven... [Read more]

If you are going to make a living on the Internet, you need to present your product offer (your own or a product you have rights to sell as an affiliate) in the right way to the right audience. People are persuaded by demonstrations. To get a demonstration in front of large numbers of people, it takes an online video, and the most-vivisted site for people seeking videos is YouTube... [Read more]

When it comes to search engine optimization, images play a vital role along with the text and video. With proper publishing strategies you can drive more website traffic from search engines. The Practical Ecommerce contributor Jill Kocher Brown has shared an article highlighting some useful strategies to optimize your images for the Google search... [Read more]

The Practical Ecommerce team has published a video recording from its online seminar. The video is titled ’10 Ways to Grow an Email List in 2019′. Watch this video to learn ten ways to grow your ecommerce email list. The Practical Ecommerce team says, “Our presentation will include the following key points. Popups for signups. We’ll... [Read more]

The Practical Ecommerce team is hosting a webinar on ‘Killer Amazon Ad Strategies for Brands, Retailers’ on Tuesday, April 30, 2019 at 2.00 pm ET. The Practical Ecommerce team says, “Advertising on Amazon can drive much traffic. But it can also be expensive and produce little benefit. In this 30-minute online seminar, we’ll offer... [Read more]

Google loves fast loading sites. Visitors love fast loading sites. Other things being equal, fast sites get more traffic and earn more profit. Now you can improve your own site's speed and, if you're a consultant, you can speed up the sites of all your clients, with the insights and software in Site Speed Profits... [Read more]

Closing one more sale is always an achievement. To increase the frequency of such achievements you need to master the art of communicating with your prospects and customers and understand their mindset. The HubSpot contributor Adam Wiggins has shared seven sales-closing techniques that work well. Wiggins says, “To close a sale with a prospect,... [Read more]

The Entrepreneur magazine contributor Susan Gunelius has shared a slide show highlighting the 10 laws of social media marketing. Watch this slide show to improve your social media marketing results. Gunelius says, “Leveraging the power of content and social media marketing can help elevate your audience and customer base in a... [Read more]

User reviews can turn out to be a treasure when it comes to attracting new customers and boosting your sales. The Entrepreneur magazine contributor Imran Tariq has shared three useful tips to use Google Reviews for increasing customers and sales. Tariq says, “Google reviews don’t just help you show up in search results  —... [Read more]

Instagram is the rising star on the social media scene. Thousands of people use it daily and depend on it for trends, fashions and fun. Every marketer worth his/her salf wants to profit from this popular platform. However, profiting from it turns out to not be as easy as you might think. In fact, most marketers fail time and time again using Instagram. There could be several reasons why... [Read more]

Creating the LinkedIn advertisements that make your prospects and click and take action is a challenging task. You can create such converting ads with a combination of right theme and the supporting graphics. The Entrepreneur magazine contributor Ted Prodromou has shared three tips that will help you to create effective LinkedIn ads. Prodromou... [Read more]

Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic... [Read more]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical,... [Read more]

When it comes to email marketing you need to be conscious in creating and sending your campaigns as you are landing directly in front of your prospects and customers. The Convince & Convert contributor Kayla Matthews has shared 10 common mistakes that the email marketers make and how they can avoid it. Matthews says, “Avoid making... [Read more]

The Convince & Convert team has published a new podcast episode titled ‘Facebook Lost 15 Million Users, What Now?’. Listen to this podcast and discover: What the findings from this year’s Infinite Dial Report means for the future of Facebook Why Pinterest is a great platform for ad targeting An insight into the questions... [Read more]