B2B customer retention hinges on delivering consistent value through personalized solutions and proactive communication. Strengthening relationships via excellent support, loyalty programs, and regular feedback fosters long-term partnerships and repeat business. Search Engine Journal contributor Heather Campbell has made available a webinar replay featuring... [Read more]

Effective marketing in 2024 focuses on trends like personalization, video content, and sustainability-driven messaging to resonate with audiences. Key tactics include leveraging AI for analytics, omnichannel strategies for seamless experiences, and authentic storytelling to build trust and loyalty. Search Engine Journal is hosting a webinar ‘The... [Read more]

EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research... [Read more]

AI Children’s Book Maker 2500 solves problems that children’s book authors often face, including issues coming from using AI to assist them. Are You Facing These Obstacles with Your Children’s Book Project? ➡️ Struggling to maintain consistent writing and illustration? ➡️ Frustrated by characters that vary in appearance from... [Read more]

Instagram Reels offers a powerful platform for marketing by allowing brands to engage users through short, creative videos that boost visibility and drive interaction. Leveraging trending music, hashtags, and engaging content can help increase reach, build brand awareness, and attract new customers. HubSpot has published ‘Scheduling Instagram... [Read more]

Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New... [Read more]

AI-powered tools for video content creation in 2024 enable automated editing, scriptwriting, and personalized video production at scale. These technologies streamline the creative process, allowing marketers and creators to produce engaging, high-quality videos faster and more cost-effectively. The latest ‘HubSpot Marketing’ video... [Read more]

SpotlessLink, just released to the public, is more than a standard URL shortener; it is an all-inclusive platform aimed at improving link management, tracking, and user interaction. For marketers, content creators, and business professionals alike, SpotlessLink is designed to refine and enhance your digital footprint. Key Features of SpotlessLink Link... [Read more]

AI marketing opportunities in 2024 include personalized customer experiences through predictive analytics and automated content generation, enhancing engagement and conversion rates. AI also enables advanced segmentation, targeted advertising, and real-time optimization, driving efficiency... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Developing Strategic Partnerships That Scale With Less Effort’ featuring Pamela Slim. This episode covers the following: Why Marketers Should Care About Partnerships What... [Read more]

Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms. Semrush... [Read more]

Super Affiliate AI tool suite is designed to help you become a super affiliate, and it does its work in less than 60 seconds.... [Read more]

Content Marketing Institute contributor Ann Gynn has published an article featuring 60+ books about marketing, content, and business. She says, “Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have... [Read more]

Webinar formats vary from panel discussions and interviews to live Q&A sessions and product demonstrations, catering to diverse audience needs. Interactive workshops and on-demand webinars further enhance engagement and accessibility. MarketingProfs is hosting a webinar ‘7 Unique Webinar Formats You Should Try In 2025’ on Thursday, December... [Read more]

Using social media emojis enhances communication by adding emotion and personality, making posts more engaging and relatable. They help capture attention, improve readability, and foster stronger audience connections. Digital Marketing Institute contributor Dan Hughes has published an article featuring useful tips on using social media emojis. He says,... [Read more]

Engagi is an all-new AI-powered Chrome Browser plugin. It works on nearly every social website and lets you create high-quality, relevant content with just a click.... [Read more]

A content strategy is crucial for aligning content with business goals, ensuring consistency and relevance across platforms. It helps target the right audience, drive engagement, and achieve measurable outcomes efficiently. Adweek is hosting a webinar ‘A Brand-Aware AI Content Strategy’ on Tuesday, December 10, 2024, at 1.00 pm ET. The... [Read more]

Search Engine Journal has made available a replay of its webinar ‘5 B2B Customer Retention Strategies To Drive Repeat Business’. Heather Campbell says, “In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for... [Read more]

Cross-channel remarketing campaigns re-engage potential customers by delivering consistent, tailored messages across multiple platforms. This approach enhances brand recall, improves conversion rates, and maximizes the impact of marketing efforts. Search Engine Journal has published ‘Cross-Channel Remarketing Campaigns: A Complete Guide’. Brooke... [Read more]

The Stealth Streams launch is underway. The launch discount lasts a few more days.... [Read more]

Manufacturing content marketing educates and engages audiences by showcasing industry expertise, innovative solutions, and product value. It builds trust, drives leads, and strengthens brand positioning in a competitive market. Content Marketing Institute contributor Lisa Murton Beets has published an article featuring manufacturing content marketing... [Read more]

Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers. Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’. It covers the following: Why... [Read more]

Humanizing AI content is essential to create authentic and relatable interactions, fostering trust and emotional connection with users. By incorporating empathy and personalization, AI can deliver more engaging and meaningful experiences, bridging the gap between technology and human needs. HubSpot contributor Ramona Sukhraj has published an article... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’. The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,”... [Read more]

Creating viral content requires a blend of emotional appeal, relatability, and shareability to captivate and engage audiences. Leveraging trends, storytelling, and strategic timing can amplify its reach across platforms. HubSpot has published the latest episode of ‘Marketing... [Read more]

Content marketing thrives on understanding your audience and creating valuable, engaging content tailored to their needs. Consistency and optimization across platforms amplify reach and build trust. Semrush has published ‘The Ultimate Guide to Content Marketing Best Practices’. Dana Nicole says, “Here are 15 activities to consider... [Read more]

Content organization involves structuring and categorizing information for easy navigation and accessibility. It enhances user experience by presenting content logically, improving engagement and clarity. Content Marketing Institute contributor Robert Rose has published an article on optimizing content organization for 2025. He says, “Optimizing... [Read more]