Shopify SEO is a set of search engine optimizations distinctive to the Shopify platform. When correctly applied, these Shopify adjustments help improve your store’s visibility in search engines like Google, Yahoo, and Bing. SEO Sherpa has published ‘The Complete Guide to Shopify SEO’ covering everything you need to know about optimizing... [Read more]

According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy. Oncrawl contributor Andrew Dunn has published a detailed article... [Read more]

Content marketing ROI is the revenue gained from content marketing as a percentage of the amount you spent on it. WordStream has published a detailed guide ‘How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid’. The WordStream team says, “Having visibility into your return on investment is essential for... [Read more]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘Six Ways to be More Inclusive with Your Audience’ featuring Sarah McDowell. The Rank Ranger team says, “Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive? How can you turn this around... [Read more]

CopyNova is next-generation, A.I. technology that creates 100% unique, human-like marketing content to drive free traffic & commissions in just 3 easy steps. During launch week, you receive a commercial license that lets you create and sell 100% SEO-friendly content for clients without writing a single word yourself because the software does the... [Read more]

Ahrefshas published a new video ‘How to Do Local Keyword Research for Your Small Business’ featuring steps to perform keyword research. The Ahrefs team says, “Local keyword research is the first and arguably the most crucial step of local SEO. 88% of people who do a local search on their smartphone usually visit a related store within... [Read more]

Search Engine Journal has published ‘An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)’. It features information on getting started and building reports, dashboards, and data visualization. Brooke Osmundson says, “Google Looker Studio (formerly Data Studio) syncs all of your data sources into one unified... [Read more]

BrightEdge has made available the replay of its webinar ‘The State of SEO: 2022 Year in Review and 2023 Look Ahead’. Watch the replay to learn: Which SEO trends are important to factor into your 2023 growth plans Practical tips for your digital marketing plans that will help gain organizational buy-in What SEO activities and tactics you... [Read more]

Let MarketingBlocks 2.0 provide the creativity for your online business. Is it up to the task? Consider this: To successfully run an online business, you need certain marketing tools to succeed. Things like landing pages, marketing graphics, high-converting ad copy, email swipes, and promo videos, to mention a few. MarketingBlocks 2.0 can create all... [Read more]

Content Marketing Institute contributor Lisa Dougherty has published an article covering 10 content marketing articles readers loved in 2022. She says, “Since I’m not big into rankings and more into managing schedules, I’ve listed the articles based on reading time (shortest to longest). I’ve also thrown in an honorable mention that’s... [Read more]

Yoast has published ‘SEO copywriting: The ultimate guide’ featuring useful strategies to create SEO friendly content. Marieke van de Rakt saays, “The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need... [Read more]

Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 biggest & best PPC features of the year. She says, “I’ve broken down my picks of the top 10 new PPC features and developments of 2022, encompassing as many PPC platforms and campaign types as possible. 1. Google Ads: No More Expanded Text Ads While... [Read more]

ProfitEngage autoresponder lets you take advantage of the single, most reliable method of making money online consistently since 1995.... [Read more]

CallRail has published a new e-book ‘The 2023 outlook for digital marketing agencies’ featuring the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. The CallRail team says, “Despite the current economic uncertainty,... [Read more]

You need a clear strategy to achieve content marketing success. With the right ideas and creative content production, you can come out with content that generates sales. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2022, at 2.00 pm EST. The CMI team says, “In this session, Shelly... [Read more]

It is important to identify the kind of content and the right time to publish on social media to achieve the best results. HubSpot contributor Erica Santiago has published an article featuring useful tips on how often you should publish blog, video, and social media content. She says, “To find out how often you should post content, conduct audits... [Read more]

VidTsunami software builds videos for any text you feed to it and prepares them for loading onto YouTube, where they can bring free traffic to your websites.... [Read more]

YouTube advertising is a proven way to increase your leads and get more sales done. Appealing ads can help you give a boost to your business. HubSpot contributor Jami Oetting has published an in-depth article on launching & optimizing YouTube video advertising campaigns. Oetting says, “In this post, we’ll guide you through YouTube... [Read more]

Watch Content Marketing Institute’s second video on ‘Operations, Teams & Resources’ in the ‘2023 Content Marketing Predictions’ series. The CMI team says, “How confident do you feel about your plans for 2023? We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing... [Read more]

To continue improving your SEO performance, it is important to evaluate the effectiveness of your existing campaigns. Watch Neil Patel’s latest video ‘How to Measure SEO Effectiveness’ to measure your SEO performance. He says, “How to measure SEO effectiveness. Do you think Google rankings are the end-all be-all for measuring... [Read more]

LeadsGorilla V. 2 was just released. This new tool uses industry-leading A.I. technology at every step of the client-acquisition journey.... [Read more]

Search Engine Journal has published a new episode of the Search Engine Show podcast ‘Journalism to PR to Marketing to Sports – A Journey’ featuring Karina Barriga Albring. Loren Baker says, “In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital... [Read more]

Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and increase conversions. Search Engine Journal has published ‘Marketplace SEO: A Guide To Optimize Listings’. Alex Macura says, “Here’s how to optimize your marketplace website to rank well on Google, Bing,... [Read more]