A pillar page is a central piece of content that serves as the cornerstone for a topic cluster. A topic cluster is a collection of articles or blog posts on related topics within a subject that, together, provide a comprehensive understanding of that subject. MOZ contributor Lauren Fox has published an article explaining why and how you should add pillar... [Read more]

A quality backlink is a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike. 3Q/DEPT has published an article explaining what makes a high-quality backlink. The 3Q/DEPT team says, “SEOs understand that backlinks play an important role in increasing your brand’s organic visibility.... [Read more]

Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics... [Read more]

James Renouf just released fascinating powerful AI software called AI Clone. It will create videos of people speaking your message. Here’s one he created of himself using this new tool. Remember this is not live; it’s AI-generated. So you can clone yourself with AI Clone and have your virtual self speak all your sales messages and training... [Read more]

MarTech’s webinar on ‘Maximize Email Engagement and Personalization with Data & AI’ is available on replay. The MarTech team says, “A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with... [Read more]

Search Engine Journal has published a new video ‘What Should You Do If Your Search Rankings Won’t Go Higher?’ sharing useful strategies to improve your search engine rankings. The SEJ team says, “Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk... [Read more]

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023. The MarTech team says, “Join Salman Ladha, Senior Product... [Read more]

Rewardsly 2.0 is arguably the best mobile loyalty card and gift card systems creator ever released suitable for small businesses. It will auto-create no-contact digital loyalty card programs for “brick and mortar” businesses and online businesses, It includes smart QR-code technology and cloud rewards stores. Plus, with the advanced agency... [Read more]

HubSpot has published a new video ‘How to Find Influencers to Promote Your Small Business in 2023’ sharing useful tips to find the right influencers for your business. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer.... [Read more]

Content Marketing Institute has published a new #CMWorld 2022 video ‘Five Frameworks to Create a Killer Content Strategy’ featuring Ali Wert. The CMI team says, “For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer’s journey!) that don’t align with how today’s buyers want to buy. But... [Read more]

ClickZ has published a new podcast episode ‘Viral is vanity: The biggest pitfalls damaging your social media ROI’ highlighting five pitfalls hurting your social media ROI. The ClickZ team says, “This year has seen some wonderful viral moments for brands. In September 2022, Amtrak tweeted ‘Trains’ and sparked a trend copied by... [Read more]

Version 3.0 of Commission Gorilla has just been launched. Its goal is to assure that affiliate marketers succeed, by eliminating mistakes they – particularly, new marketers – often make.... [Read more]

Video SEO is a process for optimizing traffic for your video content from Google, Bing, and other search engines. ClickZ contributor Benjamin Broomfield has published an article answering seven questions on video SEO improvement. He says, “Video advertising spending in the U.S. is expected to reach $78.5 billion in 2023. It is an undeniably... [Read more]

ClickZ has published a new report titled ‘A Guide to Understanding How IP Data Helps Marketers’. The ClickZ team says, “An IP address is the unique address that identifies an Internet-connected device, be it a computer, mobile phone, connected TV or smart refrigerator. Without it, the Internet wouldn’t be able to tell one device... [Read more]

Artificial Intelligence is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. MarketingProfs is hosting a webinar ‘Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek... [Read more]

The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video.... [Read more]

Great customer experience enables you to stand out from competitors. It provides a way to accelerate your sales. eMarketer has published five charts explaining five ways to improve customer experience. The eMarketer team says, “Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating... [Read more]

eMarketer has published the latest episode of the Reimagining Retail podcast ‘How the 2022 Holiday Season Went, and What to Look Out For in the Upcoming Q4 Earnings’. The eMarketer team says, “On today’s episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for “Pop-Up... [Read more]

Brands understand they need to be more efficient with their budgets and technology stack. But despite tight constraints, customers still expect hyper-personalized experiences, forcing marketers to be more innovative and demanding with data quality. eMarketer is hosting a webinar ‘2023 Martech Strategies: Turning Trends Into Actions’ on Wednesday,... [Read more]

What they are talking about is their countdown timer. You can place it in any email you send and on any web page you create. When you do, you create a sense of urgency (and consequent scarcity) for your offer. These immediately increase interest in the minds of readers. "If only a few can have it, then it must be something special, and I want to be one of the few," many readers will think.... [Read more]

Customer referrals are an essential marketing and sales tool for many businesses. The main benefit of customer referral programs is their ability to attract valuable new customers, all whilst giving back to existing ones. MarketingProfs has shared four ways to help you increase customer referrals. Tango Card says, “A full 92% of consumers trust... [Read more]

ClickZ has published a new guide ‘Email, The Weapon Against Identity Fraud’. The ClickZ team says, “US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated... [Read more]

This is a reminder for the eMarketer webinar to be held on February 2, 2023. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian.... [Read more]

Content Marketing Institute has published a new #CMWorld 2022 video ‘Get Started with Artificial Intelligence’ featuring Paul Roetzer. This is a clip from Paul Roetzer’s session at Content Marketing World 2022 called Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence. Content Marketing Institute  [Read more]

The success of content marketing lies in the way your audience perceives and receives your content. Content Marketing Institute contributor Lisa Dougherty has published an article featuring five simple things you can do to improve the content experience for readers. She says, “What if you create such a good experience that your audience doesn’t... [Read more]

Community-based marketing makes use of the shared connections you find in a professional community. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Community-Based Marketing: The Future of Business’. The SME team says, “Is your marketing fizzling out? Are you wondering how to employ... [Read more]