Content Marketing Institute has published a new video answering the question ‘Who Owns the IP for AI Content?’ featuring Robert Rose. The CMI team says, “The U.S. Copyright Office says if AI writes your content, your brand doesn’t own that work. But how much human input is enough to claim the copyright? Robert Rose offers his (not... [Read more]

To stand out in today’s highly competitive market, marketers know that personalized experiences are the key to customer engagement and loyalty. MarTech is hosting a webinar ‘How To Power Next Best Action with First-Party Customer Data’ on Tuesday, May 9, 2023. The MarTech team says, “In this workshop, discover how to seamlessly collaborate... [Read more]

With over 500 million monthly active users, Instagram Reels is a powerful tool for your brand to gain new customers and reach your target customer base. Meta has announced the availability of new Instagram Reels features. The Meta team says, “We strive to make Instagram a home for creators like you to express your creativity, connect with your... [Read more]

Rachel Rofe is a well-known, experienced internet marketing training and e-commerce marketer. We frequently see her ads on YouTube and in other venues. We joined her mailing list in 2012. About that time, she started talking about her unique e-commerce approach, which she refers to as “mini income streams.” She also uses this approach to... [Read more]

MOZ is hosting the MozCon 2023 event on August 7-8, 2023. It will have expert sessions on topics ranging from AI & future-proofing your strategies, technical SEO, and content marketing. Cheryl Draper has announced the initial agenda for the event. She says, “The big event is just about four months out and we’re excited to give you a... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Practical Tips for Presenting SEO Projects to Executives’ featuring Bethan Vincent. The MOZ team says, “Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests,... [Read more]

This is a reminder for the MarketingProfs webinar to be held on April 18, 2023. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways... [Read more]

Paul Nicholls has just released Tube Hero, showing how to maximize your marketing success on YouTube. Nicholls has been studying and experimenting with marketing on YouTube for years. His studies have taken him far beyond the IM niche. Late in 2022, he started a new experiment. He chose a brand new niche that he was unfamiliar with and set about to... [Read more]

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around third-party cookies. Adweek is hosting a webinar ‘A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy’ on Tuesday, May 9, 2023, at 1.00 pm EDT. The Adweek team... [Read more]

More and more, people are turning to the search bar on social media platforms. Search Engine Land is hosting a webinar ‘Mastering Social Media SEO: Increase Discoverability & Drive Traffic’ on Tuesday, May 2, 2023. The SEL team says, “Learn how to optimize your content for platform search and platform algorithms, as well as best... [Read more]

This is a reminder for the Search Engine Land webinar to be held on April 18, 2023. Search Engine Land is hosting a webinar ‘ Demystifying ‘Incrementality’ for Marketing Success’ on Tuesday, April 18, 2023. The SEL team says, “Join Shaubhik Ray, Sr. Director, Digital Analytics at iQuanti, as he shares insights on: Incrementality... [Read more]

Now, with PrimeDomain AI, you can start selling domains to the public, and because of your low operating costs, you can sell them at lower cost than the big name registrars, such as GoDaddy or Namecheap.... [Read more]

Content creation is a creative task that keeps evolving as time passes. New technologies and techniques help marketers capture and convert leads. Search Engine Journal contributor Ron Lieback has published an article featuring seven content writing trends for 2023. He says, “I’ll discuss the confluence of many trends in the content marketing industry,... [Read more]

Conversational content aims at writing and addressing the needs in words customers actually use. Content Marketing Institute contributor Darek Black has published an article featuring 12 tips for creating conversational content. He says, “As Donald M. Murray once said, “Effective writing should be conversational.” Please remember that what... [Read more]

Ahrefs has launched a new affiliate marketing course on YouTube. The new video lesson is titled ‘Proven Affiliate Link Building Tactics For Beginners’. In this lesson, you’ll learn how to execute three proven link-building tactics for your affiliate marketing site. Ahrefs  [Read more]

As with so many other AI-based marketing tools, it uses ChatGPT4 (OpenAI) to power it. It's a cloud-based (SaaS) platform that generates unique high-quality content and converts it to voices with real humanity. It can even create audiobooks with a few clicks.... [Read more]

Both blogging and podcasting are widely used ways to promote businesses. Quality blog and podcast content can help you get more customers. HubSpot contributor Jana Rumberger has published an article comparing blog and podcast as business promotion tactics. She says, “Blogs and podcasts have a lot of similarities. They’re both evergreen resources... [Read more]

ChatGPT can be used to create copy for any marketing collateral such as emails, blog posts, product descriptions, ad copy, headlines, website copy, etc. HubSpot contributor Erica Santiago has published an article featuring 190 ChatGPT prompts that marketers should use. She says, “ChatGPT is one of the latest developments in AI tools. If you’re... [Read more]

HubSpot has published a new video ‘Facebook Business Page: The Ultimate Tutorial (Fast & Easy)’. The HubSpot team says, “Are you looking to create a Facebook page for your business but don’t know where to start? In this video, we’ll walk you through the step-by-step process of building a Facebook page that will showcase... [Read more]

The Joshua Zamora organization just released DFYPrompt, a new app that automates ChatGPT.... [Read more]

By analyzing your blog content, you can find the overall effectiveness of your content and allows you to set up benchmarks to monitor improvements. seoClarity contributor Mary Kate Mack has published an artcle featuring three steps to conduct blog content analysis to improve SEO performance. She says, “Every company analyzes its blog content differently... [Read more]

Image SEO is the practice of optimizing photos on your website for search engine crawlers in order to improve their visibility and ranking in search engine results pages (SERPs). Go Fish Digital contributor Aubrey Izurieta has published an article featuring five best practices for enhancing image SEO. She says, “We have included 5 tips to enhance... [Read more]

Exposure Ninja has published a new video ‘Everything You Need to Know about Content Marketing’ explaining the basics of content marketing. Tim Cameron says, “Learn how to use content marketing to promote your business and smash past your marketing goals.” Exposure Ninja  [Read more]

GPT-3 is a language model that can process and generate human-like text. The tool was developed by OpenAI, an AI research lab, and is currently available as an API. HubSpot has published ‘What is GPT-3? The Complete Guide‘. Sam Lauron says, “GPT stands for generative pre-trained transformer. The “training” references the large... [Read more]

Ahrefs has launched a new affiliate marketing course on YouTube. The new video lesson is titled ‘Proven Affiliate Link Building Tactics For Beginners’. In this lesson, you’ll learn how to execute three proven link-building tactics for your affiliate marketing site. Ahrefs  [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Build a YouTube Community That Loves to Support Your Business’ featuring Danie Jay. The SME team says, “Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? Discover... [Read more]

Content Marketing Institute has published a new video ‘Show, Don’t Tell: Putting CX at the Center of Marketing’ featuring Zontee Hou. The CMI team says, “This is a clip from Zontee Hou’s session at Content Marketing World 2022 called: Show, Don’t Tell: Putting CX at the Center of Marketing.” Content Marketing... [Read more]