Search engine optimization is one of the most essential elements to grow your business and we need to keep our content in tune with the changing algorithms of Google and Bing. The MOZ team has published the Whiteboard Friday video featuring Britney Muller on ‘On-Page SEO for 2019’. The MOZ team says, “Whew! We made it through... [Read more]

AdWeek is hosting a webinar on ‘7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019’ on Tuesday, January 15 at 1.00 pm EST. The AdWeek team says, “Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting... [Read more]

Continuous education is a must for enhancing your skill set and keep your business growing. For enhancing your sales you need to learn the strategies employed by leading brands which can be done with the help of books. HubSpot contributor Aja Frost has shared a list of 17 must-read sales books for beginners.  Frost says, “If you’re... [Read more]

A lot of people are earning their living online, and they do it in ways that fits their time available, their skills, and their personalities. Here’s a list of 18 possible ways to join the ranks of successful internet entrepreneurs: 1. Make Money Online With Blogging 2. Make Money Online Selling Ebooks 3. Make Money Online Creating Videos 4. Make... [Read more]

Maintaining a good credit score is important to strengthen your business and keep it growing.  ReadWrite contributor Susan Guillory has shared 10 strategies to increase your business credit score.  Guillory says, “Consider building your business credit like insurance. Take a few easy steps to increase it, and if one day you decide you do need... [Read more]

Automation is the key to achieving better marketing ROI. It helps you seamlessly stay in touch with the customers and keep the abreast with your offers.  But every new thing comes with the hurdles which we need to cope with or solve. Econsultancy columnist Jeff Rajeck has highlighted major marketing automation obstacles and how marketers are overcoming... [Read more]

With changing search algorithms we need to keep our SEO strategies updated. In the recent past, the local SEO has started playing a pivotal role in helping businesses get more customers.  Econsultancy columnist Nikki Gilliland has highlighted three trends that may impact the local SEO in 2019.  Talking about the live inventory feeds, Gilliland... [Read more]

When you are in a competitive market, it pays to know what your competitors are doing and how it compares with your own marketing. Richard Fairbairn has just released software that will help you do exactly that. Everything we need to know about your titors is publicly available. The trick is to find the time to dig out the information[Read more]

Influencer marketing is reaching new heights due to its affordable budget requirements. The rise of social media platforms and increasing number of social audience plays key role in driving the influencer marketing trends.  To help marketers make themselves ready for the influencer marketing plans, Econsultancy columnist Patricio Robles has shared... [Read more]

AdWeek is hosting a webinar on ‘Amplify the Impact of Gen V(ideo): Embrace the New Generation of Creators’ on Thursday, February 7 at 1.00 pm EST. The AdWeek team says, “The democratization of creativity is happening everywhere. New technologies have enabled professional video production at a fraction of the cost. Digital-native... [Read more]

In email marketing you need to showcase your creativity by the way of the design of the campaigns you set up and send your subscribers. It starts right from the subject to and covers the essential elements such as proper marketing message and the language you use to convey your message. Business 2 Community contributor Aastha Sirohi has shared 10 tips... [Read more]

Viral marketing is the long-sought goal of online marketers, where new buyers visit your offer without the marketer having to continue to pump money into ads. ViraLightning softrware, developed by Bryan Winters, can turn a simple affiliate marketing campaign into a viral campaign that spreads due to the excitement of the buyers and potential buyers.[Read more]

Search Engine Optimization plays a pivotal role in establishing yourself as a bran and lets you reach out to maximum number of customers. In the time of constantly changing search engine algorithms you need to have a strategy that leads you to top spots in the search results. Business 2 Community contributor Sam Saidman has shared ten marketing tips... [Read more]

Clutch has revealed the findings from its survey on search engine marketing. It has some interesting facts on how people perceive our the search engine ads. The following are findings from Clutch survey: 77% of the Internet users are confident they can recognize paid search advertisements 75% expressed that paid search ads make it easier to find information... [Read more]

The new year is here and we need to cope with the changes and challenges that are going to come before us when it comes to marketing. Marketing Land contributor Wendy Almeida has shared 20 expert predictions on what successful marketers will do in 2019. The experts include Aaron Strout, Alexis Sanders, Andy Betts, Andy Taylor, Brittany Page and... [Read more]

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Email stands as one of the long lasting marketing tools that has been trusted by every marketer. There has not been much of innovation in email except the way campaigns are treated differently by various marketers. Marketing Land contributor Kyle Henderick has shared five email marketing trends we may expect in 2019. Henderick says, “Below are... [Read more]

Ecommerce is evolving with the new technologies and platforms. Last year saw constant growth in the ecommerce business and we could expect this growth pattern in 2019 too. The Entrepreneur magazine contributor Tiffany Delmore has shared three ecommerce trends that we could expect this year. Delmore says, “No matter how mature your ecommerce presence... [Read more]

Today is the era of video when it comes to branding and marketing. And for creating best performing videos you need to make them appealing. Salma Jafri has published a video featuring Nick Nimmin sharing some useful tips on creating visually appealing videos. Jafri says, “One of the best ways to build a brand that stands out from the crowd is... [Read more]

Mike Filsaime and John Cornetta both are experienced product developers. They have launched GrooveKart. This new shopping cart software can help you build your online store and then run the store while saving big bucks compared with other shopping carts, such as Volusion, Magento or Square (or even Shopify.) It is priced for small businesses... [Read more]

Your landing page works as the entry point for the prospective customers and provides an opportunity to strengthen your business by improved sales. Sometimes small design mistakes mar the landing page and hinder its performance. Business 2 Community contributor Geoff Ellerby has shared such six landing page mistakes that we should avoid. Talking about... [Read more]

In email marketing it is very important to keep your subscribers interested in what you are circulating to them. An unopened email campaign does not bring out any productive output. AWeber contributor Monica Montesa has shared five secrets to help marketers create email content that helps them effectively engage their audiences. On creating content... [Read more]