The MarketingSherpa team has published a podcast on ‘Mobile: Device or segment?’. The podcast addresses the mobile and the ways you can enhance your marketing with it. Talking about the podcast says, “Mobile marketing is a hot topic, but don’t just think about it in terms of technology. Or usability. As with any other... [Read more]

Today, the social media has become an integral part of our marketing efforts. The rising number of users on the sites like Facebook, Instagram and LinkedIn promise a brighter future for them. With a strong social media marketing strategy you can make more online. Entrepreneur contributor Lilach Bullock has shared four tools you can use to build... [Read more]

The Forbes contributor Jeff Fromm has published a n article titled ‘Marketing Convenience To The Modern Consumer’. As the title suggests the article aims at informing the brands on how they could be more successful by service the customers in right manner. Highlighting today’s customers’ expectations, Fromm says, “Today,... [Read more]

Creating a content marketing campaigns requires a lot of efforts. From ideation to execution you need to be very much engaged so that your campaign becomes presentable. The Entrepreneur magazine contributor Toby Nwazor has shared three strategies to help brands get more traffic to their content marketing campaigns in 2019. Nwazor says, “How... [Read more]

Entrepreneur team has made its course ‘Modern Copywriting: Writing Copy That Sells In 2019’ available at a special price of $10.99. The course covers the following: Introduction to copywriting... [Read more]

Having a website and getting it noticed by the Internet users is very much important. You need to have a strategies that leads people to your site through various channels. Entrepreneur contributor Parth Misra has shared seven video tips and tricks to help brands get their websites noticed. Misra says, “Today, in the 21st century, video’s... [Read more]

HubSpot contributor Leslie Ye has shared a list of 14 top sales conferences of 2019. It can be useful to you for planning participation throughout the year. Talking about the list of conference, Leslie says, “Have you updated your professional goals lately? If you’re anything like most salespeople, you aim to crush your number and... [Read more]

HubSpot contributor Clifford Chi has shared the company’s 5-step process to optimize Facebook advertising costs. Explaining the process, Chi says, “We sat down with Rex Gelb, HubSpot’s paid acquisition team lead, and asked him about his approach to Facebook advertising. Check out his five-step process for running efficient campaigns... [Read more]

Marketo is hosting a webinar on ‘Email Deliverability 101: 4 Tips to Inbox Success’ on Wednesday, January 23, 2019 at 1.00 pm ET. The Marketo team says, “Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations... [Read more]

Account-based marketing (ABM) is a strategy that focuses on the sales and marketing resources on a clearly defined set of target accounts. It employs personalized campaigns to acquire more customers. Econsultancy columnist Riaz Kanani has shared three tips to help marketers employing ABM to select right account marketing strategy. Focusing on... [Read more]

The term programmatic buying refers to the process of using algorithms to process the purchases online. It has been an in thing for several years now. As we have already entered in the new year, its time to go through the ways we can enhance our programmatic buying efforts. Econsultancy team has shared seven best practices to help brands and... [Read more]

The Internet has offered new dimensions to the brands to reach out newer marketers and enhance their sales. With the emergence of search engine advertising, we found an ocean with no boundaries. And as the social media came in, the things have turned even broader. Econsultancy columnist Rob Weatherhead has shared an article highlighting the... [Read more]

Marketo is hosting a webinar on ‘How to Optimize Your Tech Stack in 2019’ on Wednesday, January 16, 2019 at 1.00 pm ET. The Marketo team says, “Join us for our webinar on January 16th @ 10am PT/1pm ET, where we will help you connect the dots, demonstrating how this technology works in harmony to create an optimal... [Read more]

Email marketing stands as one of the most dependable for of marketing. This is because of the email’s capacity to bring in more ROI compared to other marketing tools. Cold email is a form of marketing wherein the emails are sent to the people without their prior permission. Business 2 Community contributor Sujan Patel has shared a five-step cold... [Read more]

Images play crucial role in getting the attention of your site visitors. And when it comes to social media they become all the more important. HubSpot’s Lindsay Kolowich has published a comprehensive guide to help marketers choose the right image size for their social media marketing campaigns. Kolowich says, “When you’re selecting... [Read more]

Creating your first copy is a challenging task as it requires an original idea to be implemented so that you can effectively pass on your sales message. Copyblogger’s Kelton Reid has shared 12 methods to help brands create their first draft. Talking about ideation, Reid says, “Magical thinking won’t get words onto the page. In... [Read more]

Social media advertising is something you cannot afford to avoid as it is one of the easiest ways to promote your products and services to a wide audience. Among the social platforms LinkedIn has a special place as it allows you to reach a special segment online. The company has published a simple seven-step guide to help brands advertise on LinkedIn. Alex... [Read more]

Video is an essential element that plays a vital role in promotion and marketing of your products and services. It also helps you establish your brand identity and keep promoting it. Buffer’s latest podcast highlights how businesses can use video content to raise brand awareness and sell more products. Brian Peters says, “Video content is... [Read more]

Pop-up windows help us get the data from website visitors at various points of their visits. A timely appearance of the pop-up can improve the possibilities of visitors submitting their data on our sites. Econsultancy columnist Mike Austin has shared three ways to help marketers correctly use the pop-ups for collecting useful  data from their website... [Read more]

The Econsultancy team recently conducted a roundtable discussion to find out what marketers think of SEO and SEM in 2019. Jeff Rajeck has shared the facts revealed during the roundtable. Highlighting how marketers expressed their concerns over the SEO and SEM, Rajeck says, “Across the board, attendees said that the two are closely linked. ... [Read more]