The latest article on ‘MarketingProfs’ is titled “Free and Paid Ways to Promote Your Brand on YouTube”. Alesia Krush says, “Just as with Google search, you have both free and paid advertising options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid alternative is using AdWords for video. Now,... [Read more]

The latest article on ’Marketing Land’ is titled “Convert Email Subscribers To Customers”. Cara Olson says, “Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers are even better. Take advantage of email’s automation capabilities with... [Read more]

The latest article on ‘Business 2 Community’ is titled “Slow and Steady Wins the Social Media Race”. The VerticalResponse team says, “Social media is growing at an impressive rate. It seems like every week a new app, website or platform is created that connects friends, acquaintances and strangers, or allows broad-spectrum posting... [Read more]

Two years ago, Mark Dickenson created YouTube Bully to show us how to use YouTube in our marketing businesses. Many people invested in this training, and many found the strategies they needed to move their IM businesses into profit. Now, Dickenson has created YouTube Bully 2, a case study illustrating the latest ways of putting YouTube to work for you. In... [Read more]

The latest post on ‘Mashable’ is titled “Americans Spend 23 Hours Per Week Online, Texting”. The BusinessDaily team says, “Staying up-to-date on emails, social media and other forms of online communication can take a lot of time — more time than many people may realize. New research has found that the average user spends 23 hours... [Read more]

The latest ‘Econsultancy’ blog post is titled “Send more email, make more money?”. Tim Roe says, “I can understand why those more insulated from the coalface of email marketing may get confused with the seeming reluctance of some email marketers to increase their email frequency. Taking a detached view of the numbers,... [Read more]

The latest ‘Econsultancy’ blog post is titled “12 useful tips for web form optimisation”. Graham Charlton says, “Let’s face it, forms are a real pain to fill in, so it’s important to get them right, and minimise any friction when visitors are signing up for emails, or completing contact and checkout forms. Designing... [Read more]

You may remember Maksym Vysochanskyy. He has authored several training guides sold on the Warrior Forum. One was his guide to building your reputation on LinkedIn. He is now releasing the second version of that guide, TreasureCoach LinkedIn 2.0. LinkedIn is a social network site, but more important, it is a network for the purpose of conducting business,... [Read more]

The latest article on ‘MarketingProfs’ is titled “Tablet and Mobile Video Viewership Jumps 19%”. Ayaz Nanji says, “Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, according to a recent report by Ooyala. Mobile and tablet viewership now accounts for more than 10% of all online... [Read more]

The latest MOZ blog post is titled “An Evergreen Content Case Study”. Christopher Fielden says, “In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time. The aim was to see if putting ongoing effort into one page on a website would prove more... [Read more]

The latest article on Business Insider is titled ”How Social Media Is Driving Massive Online Video Growth”. Josh Luger says, “Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video. “Social”... [Read more]

Longtime warrior, Matt Morgan has created a number of products, and in 101 Product Creation Tips he has distilled what he has learned for your easy application to your own business. Successful marketers know that there is nothing more valuable to your business than having a steady supply of new products because products are assets. Like stocks and bonds,... [Read more]

The latest article on ‘Business 2 Community’ is titled “What is the Price Marketing is Willing to Pay for Influence?”. Theo Priestley says, “Over at Techcrunch there’s an interesting story of how Condé Nast has grown it’s portfolio of companies not through further media investment but instead with a niche fashion jeweler. It... [Read more]

The latest article on HubSpot blog is titled ”How to Transition From a Traditional Marketing Budget to an Inbound One”. Alan Vitberg says, “Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy... [Read more]

The latest article on ’Marketing Land’ is titled ““Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting”. Danny Sullivan says, “Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also providing options for... [Read more]

Product reviews are a way to get into the affiliate marketing business. Amazon affiliates often post product reviews to attract visitors to their site and get clicks on their affiliate link. It’s such a common technique that any particular affiliate has trouble getting their site to stand out. If you want to make your product reviews stand out... [Read more]

The latest article on ‘Business 2 Community’ is titled “Why Call Tracking Is Only Step One for Marketers”. Olivia Cole says, “As marketers seek to better understand how their campaigns are working and reduce the amount of ad dollars they waste on unsuccessful ads, call tracking has become a go-to tool. With the ability to track online... [Read more]

The latest article on ’Marketing Land’ is titled “Who Reads Reddit? 6% Of US Internet Users, Young Men Are Highest Group”. Danny Sullivan says, “A new survey finds that six percent of adult Internet users in the United States say they’ve used Reddit, with the group most active perhaps being no surprise to those familiar... [Read more]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Digital Content Marketing: Making Sense of Content Marketing in Your Business”. Gail says, “Digital content marketing strategies and metrics have taken on a life of their own. With new terminology, greater technology and larger staff . . . how can small, home-based businesses... [Read more]

If your clients need a site for their business or to collect leads for their business, Sean Lowery has just released a theme specifically designed for these needs: Beyond Theme. If you deal with offline clients, this WordPress theme can be used in your business, foe: • Sites you lease to local businesses • Sites you build and sell to local businesses •... [Read more]

The latest article on ’Marketing Land’ is titled “12 Tips To Take Your A/B & Multivariate Testing To The Next Level”. Benjamin Spiegel says, “235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool for digital marketers today. But if you already understand... [Read more]

The latest article on HubSpot blog is titled ”16 Examples of Totally Ridiculous 4th of July Stock Photography”. Pamela Vaughen says, “The 4th of the July. Independence Day. The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. No? Well,... [Read more]

The latest MOZ blog post is titled “Thinking Big: An Interview with #MozCon Speaker Kyle Rush”. Erica McGillivray says, “MozCon speaker Kyle Rush shares his experiences with the Obama re-election campaign, what he thinks about as an engineer, and why Instagram is his favorite social network”. Thinking Big: An Interview with #MozCon Speaker... [Read more]

HubSpot has released a free presentation titled “The Evolution of Advertising”. The HubSpot team says, “You’re more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t branded, ad agencies didn’t... [Read more]

The latest ‘Econsultancy’ blog post is titled “The Marketplace Fairness Act: What to expect from an internet sales tax”. Arie Shpanya says, “If you’re in the online retail business, you know. Or you should know. The Internet Sales Tax, more officially known as the Marketplace Fairness Act of 2013 (MFA 2013), is well... [Read more]

MarketingExperiments is hosting a webinar on Wednesday, July 17 at 4.00 pm EDT. The topic of the webinar is “Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process”. MarketingExperiments team says, “In our next Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will walk you through the essential... [Read more]

The latest article on ’Marketing Land’ is titled “Intelligent IP: Revolutionary Ad Targeting For Locally-Minded Marketers”. Oliver Jacob says, “In my last column, I analyzed the limitations of cookie-based behavioral targeting for locally-focused advertisers. As demonstrated in that study, contextual targeting strategies... [Read more]

The latest article on ‘MarketingProfs’ is titled “Which Emails Get Rescued From Spam Folders”. Ayaz Nanji says, “Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return Path. The study examined This Is Not Spam (TINS) rates—i.e.... [Read more]