M NewsWatch, July 3, 2013 - Latest IM News including ‘152 killer keywords for email subject lines – Econsultancy’ and much more...

July 3rd, 2013 at 8:52 am EDT

IM NewsWatch

Wednesday, July 3, 2013

‘Is The Art Of Paid Search Marketing Dead?’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Is The Art Of Paid Search Marketing Dead?”. Vic Drabicky says, “If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the early days of our old agency. Maybe I am just getting sentimental... [Read more]

‘LinkedIn Is Increasing Its Advertising [THE BRIEF]‘ – Business Insider

The latest article on Business Insider is titled ”LinkedIn Is Increasing Its Advertising [THE BRIEF]“. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: LinkedIn is starting to increase its focus on advertising. The company’s $74.8 million ad revenue last quarter only accounted for 23%... [Read more]

‘Top 5 Coolest Content Marketing Trends’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Top 5 Coolest Content Marketing Trends”. Michael Dooley says, “The Cutting Edge of Content Marketing Inbound marketing is obviously here to stay, as are the social media platforms, blogs, and search engine optimization skills that come with it. To stay ahead of the competition,... [Read more]

Review Rocket plugin adds more authority to your review sites #ad

Product reviews are a way to get into the affiliate marketing business. Amazon affiliates often post product reviews to attract visitors to their site and get clicks on their affiliate link. It’s such a common technique that any particular affiliate has trouble getting their site to stand out. If you want to make your product reviews stand out... [Read more]

‘How to Ease Your Sales Team Into Social Sales’ – HubSpot

The latest article on HubSpot blog is titled ”How to Ease Your Sales Team Into Social Sales”. Jeff Hoffman says, “For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will... [Read more]

‘Facebook Hashtags: Are They Worth Your Time?’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Facebook Hashtags: Are They Worth Your Time?”. Rebekah Henson says, “Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network.... [Read more]

‘Submit Your Affiliate Summit West 2014 Speaking Proposal’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Submit Your Affiliate Summit West 2014 Speaking Proposal”. Collins Says, “Speaking proposals for Affiliate Summit West 2014, taking place January 12-14, 2014 in Las Vegas, are now being accepted. The submission deadline is August 30, 2013. Any submissions after this date will not be considered. Accepted... [Read more]

“Beyond Theme” for offline lead generation #ad

If your clients need a site for their business or to collect leads for their business, Sean Lowery has just released a theme specifically designed for these needs: Beyond Theme. If you deal with offline clients, this WordPress theme can be used in your business, foe: • Sites you lease to local businesses • Sites you build and sell to local businesses •... [Read more]

‘When Will Mobile Web Traffic Surpass PC Traffic For You?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “When Will Mobile Web Traffic Surpass PC Traffic For You?”. Julie Ask says, “A few of our clients have shared with us their mobile traffic and forecasts. Quite a few – especially retailers – expect mobile (in this case phones and tablets) to surpass non-mobile traffic by... [Read more]

‘New Slides Show PRISM Reach Directly Inside Internet Companies’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “New Slides Show PRISM Reach Directly Inside Internet Companies”. Brian Proffitt says, “The Washington Post has published four additional slides from the NSA PowerPoint demonstration leaked by IT contractor Edward Snowden, which outline more information about the PRISM program. The slides, which... [Read more]

‘Yahoo Buys Qwiki’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo Buys Qwiki”. Seth Fiegerman says, “Yahoo has acquired Qwiki, a mobile video app, the two companies announced Tuesday. The terms of the deal were not immediately disclosed, but AllThingsDreported that Yahoo paid around $50 million for the startup.”We’re excited to announce that... [Read more]

Jimmy Reilly gives away QR software #ad

For a limited time, Jimmy Reilly is giving away his Light-weight QR Plugin. It creates QR codes with links to any page on your site. There’s no charge; it’s a gift. We don’t know why he is giving away this plugin, but we felt a duty to you to let you know. Features built into this plugin: • Quickly create a QR code by adding “/format/qr”... [Read more]

‘Building your brand with content marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Building your brand with content marketing”. Luke Gaydon says, “Today’s changing digital landscape is forcing organisations to re-evaluate their media strategy as the lines between paid, earned, and owned media become blurred. It’s crucial for marketers to find more cost-effective... [Read more]

‘Winning the Marketing Battle Between Help and Hype' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Winning the Marketing Battle Between Help and Hype?. Baer says, “In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the... [Read more]

‘The Definitive Guide to WordPress Security’ – MOZ Blog

The latest MOZ blog post is titled “The Definitive Guide to WordPress Security”. Sam McRoberts says, “Working on a WordPress site comes with its own set of security vulnerabilities, and the more you know, the safer your site will be. With custom code to block intrusion attempts and boatloads of additional resources, this is your guide to thwarting... [Read more]

Publicity Traffic Copy Formula: A better way to get traffic to your site #ad

Most of us think of advertising or SEO as the primary traffic sources. But publicity brings in better quality traffic at lower cost than the alternate methods. Good publicity is like a free or nearly free sales generator. Who needs sales people when you have good publicity? Praveen Ben has created Publicity Traffic Copy Formula to show you how to create... [Read more]

‘3 Modern Marketing Mistakes and How to Fix Them’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “3 Modern Marketing Mistakes and How to Fix Them”. Jay Baer says, “Traditional marketing isn’t inherently flawed, but it hasn’t evolved much despite changing technologies. Even with so many new tools with which to convey our messages to prospective customers, especially social media... [Read more]

MarketingSherpa’s ‘Email Optimization: A discussion about how A/B testing generated $500 million in donations‘ Webinar on Replay

MarketingSherpa’s “Email Optimization: A discussion about how A/B testing generated $500 million in donations” webinar replay is available. MarketingSherpa team says, “In this webinar, you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential... [Read more]

‘Handcuffed No More: Facebook Page Admins Now Able To Upload Images For Link Posts’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Handcuffed No More: Facebook Page Admins Now Able To Upload Images For Link Posts”. Greg Finn says, “It’s a new chapter for Facebook Page Administrators. Gone are the days of furiously tweaking image sizes, open graph tags and image ratios. Today Facebook Page Admins... [Read more]

SnapMobile – Mobile Website Builder for you and your local clients #ad

Noah Whitmore is no stranger to software development. He has released several successful WordPress plugins in the past year. Now he turns his attention to a particularly helpful plugin for 2013, a mobile site builder called SnapMobile. Any website needs a mobile version as more and more surfing is done from mobile phones and tablets. Whitmore’s... [Read more]

‘What It’s Like to Browse the Web on Google Glass’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “What It’s Like to Browse the Web on Google Glass”. Pete Pachal says, “The first time you wear Google Glass, your mind reels with its potential. But wear it for a few hours, and you’ll soon bump into limitations. While Google has developed an ingenious way of keeping you connected... [Read more]

‘A Mobile Calling: Leveraging mobile insights to inform the marketing mix‘ Experian Webinar July 18

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings... [Read more]

’152 killer keywords for email subject lines’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “152 killer keywords for email subject lines (and 137 crappy ones)”. Parry Malm says, “We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t. Why?... [Read more]

“Easy Split Tester” can increase your sales #ad

The heart of marketing is knowing what potential customers do and then responding with “course corrections” to your marketing materials”. Chaim Stein has created the Easy Split Tester WordPress plugin to make it easy and quick to split test your sales pages or any other pages in your WordPress sites. He has prepared a video on his... [Read more]

‘Online Marketing: Are You Making Money with Your Facebook Ads?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Online Marketing: Are You Making Money with Your Facebook Ads?”. Matt Silvers says, “Have you tried using Facebook marketing for your business and been unsuccessful? Are you like the millions of business owners trying to generate sales from Facebook ads but not seeing a positive... [Read more]

‘Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over”. Adriana Lee says, “The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummetedafter Instagram debuted a competing service last... [Read more]

‘How Cluttered Is the Advertising Landscape, Really?’ – HubSpot

The latest article on HubSpot blog is titled ”How Cluttered Is the Advertising Landscape, Really? [Timeline]“. Shannon Johnson says, “Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. We know advertising is everywhere,... [Read more]

Comment Commander Pro: Get high PR Relevant “Do Follow” backlinks #ad

David Henry has tackled the problem of getting higher search engine rankings in 2013, after the many revisions of ranking algorithms Google has made. He has just released software to improve your rankings called Comment Commander Pro Henry is convinced that through the proper backlinks you can still improve your site’s rank. Your goal would be... [Read more]

‘The Right Keyword Data for the Right Job’ – MOZ Blog

The latest MOZ blog post is titled “The Right Keyword Data for the Right Job”. Russ Jones says, “Keyword data sources have long been a key tool in the pockets of search engine optimizers. There is little argument that knowing what people search for and how often has and will continue to be important knowledge in nearly any SEO endeavor. However,... [Read more]

‘What’s New With the New Rules of Marketing and PR?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “What’s New With the New Rules of Marketing and PR?”. Ann Handley says, “If there’s a bible for this new media world in which we do business, it’s David Meerman Scott’s The New Rules of Marketing and PR. Originally published in 2007, New Rules has since sold more than... [Read more]

‘Submissions Now Open for the Mashies’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Submissions Now Open for the Mashies”. Todd Wasserman says, “Over the last few years, the social media revolution has completely redefined marketing.The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also... [Read more]

Are you prepared? #ad

Millions of Americans, and some number of people around the world, are posing the question, “Am I prepared for the disasters that are likely to come? 50 years ago, they thought of building fallout shelters. Today, they think of “getting off the grid” and “growing a survival garden” and “having a long-term food supply. As... [Read more]

‘Video SEO: optimising video for search is the trick most brands are missing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Video SEO: optimising video for search is the trick most brands are missing”. Steffan Aquarone says, “Four simple steps could turn your video content into a powerful driver of organic search traffic, but video works differently to web pages in search engines and this technical... [Read more]

‘How to Be Successful Across All Social Platforms' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Be Successful Across All Social Platforms?. Baer says, “Brad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it,... [Read more]

‘Top 5 Videos from Google’s SEO Guru, Matt Cutts’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Top 5 Videos from Google’s SEO Guru, Matt Cutts”. The VerticalResponse team says, “In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is... [Read more]

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