M NewsWatch, July 2, 2013 - Latest IM News including ‘Tips for Getting More Business Value Out of Twitter – HubSpot’ and much more...

July 2nd, 2013 at 4:00 am EDT

IM NewsWatch

Tuesday, July 2, 2013

‘The Pros and Cons of Google Local carousel search’ – Wordtracker Blog

The latest Wordtracker blog post is titled “The Pros and Cons of Google Local carousel search”. Julie McNamee team says, “You may have been noticing Google’s new local search feature recently – the carousel. If you haven’t already noticed it, you will do in the near future. But what are the pros and cons for local... [Read more]

‘Disrupt Your Market To Expose Hidden Profits’ – ‘Marketing Con Queso’ Podcast

Michelle MacPhearson and Justin Brooke’s latest podcast episode on ’Marketing Con Queso’ is titled “Disrupt Your Market To Expose Hidden Profits”. In this episode Michelle and Justin provide case study after case study of market disruption tactics that you can apply to your own business. News / Tools * Pinterest Rich Pins * Instagram video *... [Read more]

‘A Guide to Marketing Genius: Content Marketing’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “A Guide to Marketing Genius: Content Marketing”. Verónica Maria Jarski says, “Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements... [Read more]

CPA Murder: Revolting name, Sweet Profits #ad

Joe Puma and Charles Kidd have just released this training on how to imrove your CPA (Cost per Action) marketing profits, called CPA Murder. They have found that you can significantly improve your CPA income by making free offers that lead to CPA offers. And they show you how to do it in this new video training. You get a lot less resistance when you... [Read more]

‘Why Content, Social Media & Great Websites Are Now Considered “The Basics”’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Why Content, Social Media & Great Websites Are Now Considered “The Basics””. Kelsey Jones says, “Internet users have gotten spoiled. We expect the brands we interact with to be on top of their blog, website, and social media feeds — so when one isn’t, it... [Read more]

‘How to Make Sure Your Digital Content Is Valuable and Useable' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “How to Make Sure Your Digital Content Is Valuable and Useable?. Sue Painter says, “The best compliment a creator of digital content can get isa satisfied buyersaying how much what you put together helped them. We all want to create digital content that is useful, helps to solve a problem,... [Read more]

‘The HTML5 Vs. Native Apps Battle Broken Down’ – Business Insider

The latest article on Business Insider is titled ”The HTML5 Vs. Native Apps Battle Broken Down”. Josh Luger says, “An HTML5 app is housed on the Web and runs inside a mobile browser. Unlike apps built specifically for Apple devices or Google‘s Android operating system, it does not need to be built from scratch for each OS.... [Read more]

SnapMobile – Mobile Website Builder for you and your local clients #ad

Noah Whitmore is no stranger to software development. He has released several successful WordPress plugins in the past year. Now he turns his attention to a particularly helpful plugin for 2013, a mobile site builder called SnapMobile. Any website needs a mobile version as more and more surfing is done from mobile phones and tablets. Whitmore’s... [Read more]

‘4 Questions You Need to Ask Yourself Before Starting a E-Mail Marketing Campaign’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “4 Questions You Need to Ask Yourself Before Starting a E-Mail Marketing Campaign”. Elizabeth Smith says, “E-mail marketing is a great tool for your business, brand and anyone looking to connect with their audience. It allows your marketing team the ability to observe growth,... [Read more]

‘Lil Productivity tip and ShoeMoney June Recap’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Lil Productivity tip and ShoeMoney June Recap”. Schoemaker says, “Seems like I say this every month but June went fast as crap. Did it for you? Sometimes I find that if I get out of my office during the day I am so much more productive. Even if its just Starbucks or something. I will get... [Read more]

‘How To Make News Readers Work For You’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How To Make News Readers Work For You”. Brian Proffitt says, “Google Reader’s demise today is causing a little ruckus in the tech community, even though the writing has been on the wall for a while. There are also a lot ofGoogle Reader alternatives out there, so there’s no particular... [Read more]

Publicity Traffic Copy Formula: A better way to get traffic to your site #ad

Most of us think of advertising or SEO as the primary traffic sources. But publicity brings in better quality traffic at lower cost than the alternate methods. Good publicity is like a free or nearly free sales generator. Who needs sales people when you have good publicity? Praveen Ben has created Publicity Traffic Copy Formula to show you how to create... [Read more]

‘2013′s Complex Social Media Landscape in One Chart’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “2013′s Complex Social Media Landscape in One Chart”. Todd Wasserman says, “When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands. (“Video agreggation”... [Read more]

‘Has online advertising made us apathetic to privacy?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Has online advertising made us apathetic to privacy?”. Phil Osgood says, “It’s a recent development, this rash of digital advancements resulting in America’s new high-tech society has really only boomed over the last twenty years. Products that wowed developers in the... [Read more]

‘#MozCon Speaker Interviews: Avinash & Annie’ – MOZ Blog

The latest MOZ blog post is titled “#MozCon Speaker Interviews: Avinash & Annie”. Lindsay Wassell says, “Enjoy this quick interview with two of the top web analytics professionals in the industry, Avinash Kaushik and Annie Cushing. Not only are they experts at leveraging data effectively, they’re incredible conference speakers who are returning... [Read more]

“Easy Split Tester” can increase your sales #ad

The heart of marketing is knowing what potential customers do and then responding with “course corrections” to your marketing materials”. Chaim Stein has created the Easy Split Tester WordPress plugin to make it easy and quick to split test your sales pages or any other pages in your WordPress sites. He has prepared a video on his... [Read more]

‘Usability Testing: 5 tips for augmenting A/B testing’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Usability Testing: 5 tips for augmenting A/B testing”. Rebecca Strally says, “At MECLABS, we approach marketing as a science, but even scientists can lose sight of testing to find answers and start behaving as if they already have them. Our Peer Review Sessions are the most notorious... [Read more]

‘Twitter Starts Highlighting Websites That Embed Tweets’ – HubSpot

The latest article on HubSpot blog is titled ”Twitter Starts Highlighting Websites That Embed Tweets”. Corey Eridon says, “Twitter is a cool platform, but it’s got some problems. It’s just so cluttered, you know? There’s so much content, and it’s so text-based, it’s pretty hard to get people excited about... [Read more]

Download: HubSpot’s ‘Facebook Insights Get a Little Smarter’ eBook

HubSpot has released a free ebook titled “Facebook Insights Get a Little Smarter”. The HubSpot team says, “As Facebook continues to evolve at a rapid pace, it is more and more difficult for marketers to keep up with what has changed, and how it affects us. In this short eBook we are covering the most recent change to the Facebook Brand... [Read more]

Video Rocket: Use Free Online Tools to Rank Videos On Google #ad

For your own sites, or for client sites, videos can be a key to getting traffic. You alredy know that, although if you are a marketing consultant for offline businesses, you may have to educate them. But to get leads and sales from videos you create, to need to get traffic to them. Luther Landro‘s latest product ,Video Rocket, shows you how to... [Read more]

‘Do You Have What it Takes to Work From Home?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Do You Have What it Takes to Work From Home?”. The Daily Muse team says, “Most of us, at some point, have fantasized about quitting that 9-to-5 office job to work from the comfort of a couch. I certainly did. After all, I was clocking in four hours daily commuting into work (and sometimes,... [Read more]

‘Great expectations: is user experience your biggest responsibility?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Great expectations: is user experience your biggest responsibility?”. Ben Davis says, “Econsultancy’s updated User Experience Buyer’s Guidelists 23 suppliers of user experience services, and expounds the current trends in the market. And guess what? User experience is... [Read more]

‘Introducing the New Synthesis: Get Way More From WordPress’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Introducing the New Synthesis: Get Way More From WordPress”. Brian Clark says, “If you’re an online publisher or content marketer using WordPress, understanding the value of great hosting is a must. In my 15 years of online publishing, I’ve found that it can make all the difference. Page... [Read more]

Page Speed Mechanics: Improve your site’s speed and good things follow #ad

IM NewsWatch has always had a problem with the time it takes to load: Usually, just under 4 seconds for the home page. It’s understandable because of the large amount of data included; understandable but still a problem. Google favors fast-loading sites. Even more important, real people also want the sites they visit to load quickly; waiting is... [Read more]

‘Pyscape: Your Best Friend for Using the Mozscape API’ – MOZ Blog

The latest MOZ blog post is titled “Pyscape: Your Best Friend for Using the Mozscape API”. Geoff Kenyon says, “This post dives into Pyscape, a Python-based tool that uses the Mozscape API to extract data from Open Site Explorer. Try it out, and you might never go back to using Google Docs to pull that data”. Pyscape: Your Best Friend for... [Read more]

’10 Quick Tips for Getting More Business Value Out of Twitter’ – HubSpot

The latest article on HubSpot blog is titled ”10 Quick Tips for Getting More Business Value Out of Twitter”. Rebecca Corliss says, “Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using... [Read more]

’10 Marketing Lessons I Learned From the Israeli Army’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “10 Marketing Lessons I Learned From the Israeli Army”. Uri Bar-Joseph says, “Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces (IDF). I don’t tend to speak much of that time, but recently I found myself reflecting about... [Read more]

Comment Commander Pro: Get high PR Relevant “Do Follow” backlinks #ad

David Henry has tackled the problem of getting higher search engine rankings in 2013, after the many revisions of ranking algorithms Google has made. He has just released software to improve your rankings called Comment Commander Pro Henry is convinced that through the proper backlinks you can still improve your site’s rank. Your goal would be... [Read more]

‘The Top 3 Content Curation Channels’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The Top 3 Content Curation Channels”. Elizabeth Smith says, “There are so many different platforms and processes to curate content online and grow target audiences. But brand managers find themselves at a crossroad when choosing a content curation channel. Here is a break-down... [Read more]

‘Brands face up to key mobile optimisation decisions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Brands face up to key mobile optimisation decisions”. Geoff Galat says, “Ahead of the Apple App Store’s fifth birthday next month, some brands are beginning to seriously weigh up the benefits of investing in a dedicated app versus optimising their existing sites for mobile. Choosing... [Read more]

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