Topic cluster are multiple pieces of content that are grouped by a shared topic and related subtopics. In other words, topic clusters are a collection of interlinked articles or pages around one umbrella topic. In 2017, HubSpot projected topic clusters as next evolution in SEO as they help you improve your SEO performance. In his recent article,... [Read more]

The rise of Artificial Intelligence (AI) has enabled marketers to improve personalization and achieve better results. AI also reduces errors by helping marketers automate the marketing process. Search Engine Watch team has published a new report titled ‘What Customers Expect in the Age of AI’. This report will help you to understand... [Read more]

Blogging helps you to promote your products and services and stay connected with your target audience. You can also use your blog to create new links pointing to your other sites. Tim Cameron has published a new video titled ‘What is Blogger Outreach? and How To Use It for Link Building’ to help you build more links. Cameron says,... [Read more]

Marketing personalization enables you to build trusted relationships that increase customer lifetime value and help build trust. It is a concept that helps you to stay connected with your audience and communicate your message in persuasive manner. Content Marketing Institute is hosting a webinar on ‘Personalization That Drives Profitable Engagement’... [Read more]

Jumpshot has made available a replay of ‘Google Uncensored: How Hidden Trends in Queries, Clicks, and Consumer Behavior Are Redefining Search’ webinar featuring Rand Fishkin and Britney Muller. Jumpshot team says, “Watch this on-demand webinar for a deep dive into never-before-seen data about searcher behavior and search opportunities. Our... [Read more]

Offering quality products and delivering satisfactory customer service are the useful strategies to grow your business. You can improve both of them by observing how successful businesses work. HubSpot’s Kayla Carmicheal has shared 16 tips to improve your business. says, “So, you’ve started a business: check. Hired a team: check.... [Read more]

You can optimize your search engine marketing campaigns by selecting right keywords and publishing content your audience is interested in. What else can give a boost to your search campaigns? To find an answer, Search Engine Land contributor Barry Schwartz conducted an interview with Wil Reynolds of Seer Interactive. Schwartz... [Read more]

According to eMarketer, in 2020 the monthly Instagram users will increase from 804,4 million to 877,5 million. So if you are already using Instagram, there will be better marketing opportunities in the coming year. Jeff Bullas has published a guide covering nine steps to creating a strong marketing strategy for Instagram. Bullas says, “With... [Read more]

Local SEO is important for small businesses that operate locally. Effective local search engine optimization strategy enables them to target the searchers who are looking for the products and services offered by them. Vertical Leap’s Ben Olive-Jones has shared an article highlighting some important lessons he learnt from Learn Inbound conference.... [Read more]

A well-designed and regularly updated blog can boost your content marketing and help you to get new customers. Blogging also enables you to establish yourself as an authority in the area of your business. John Chow has shared five reasons why you should create a blog. Chow says, “Indeed, there are many reasons why you SHOULD start blogging.... [Read more]

Use of live video can help you to create wide publicity for your product launches. You can also use it for announcing special offers and new features for your existing products. Apart from this, live Q&A sessions can boost your authority. Convince & Convert’s Anthony Helmstetter has published an interview with Lauren Teague on advantages... [Read more]

The rise and adoption of Artificial Intelligence (AI) has changed the face of search today. Thanks to growing number of Internet-connected mobile devices, adoption of voice search is also increasing day by day. To help you stay abreast of what the coming year holds for Search and SEO, Search Engine Journal’s Brent Csutoras has published a... [Read more]

According to Visiture, PPC advertising improved in 2018 and it will continue to be popular among marketers with new campaign types, features, targeting options and tools now available on the various platforms. Search Engine Journal team is hosting a webinar on ‘5 PPC Trends to Get Ready for in 2020’ on Wednesday, October 23, 2019 at... [Read more]

Artificial Intelligence (AI) has become a crucial component in how search engines rank pages. By understanding and implementing the AI technology for search engine optimization, you can achieve better results. Digital Marketing Depot team is hosting a webinar on ‘Stop Overbidding for What’s Yours! Using AI to build brand equity and search... [Read more]

Online advertising helps you to reach your target audience and increase sales. With the help of Facebook’s advertising platform you can extend your reach to specific groups and boost your revenue. Social Media Examiner contributor Lynsey Fraser has offered three tips to cut down your Facebook advertising cost and continue to get the same performance.... [Read more]

Google Search Console (GSC) offers free tools and reports that help you to measure your site’s search traffic and performance. It is one of the best keyword tools that features data from real searcher queries. Botify contributor Chase Lyne has published ‘The Ultimate Guide to GSC Keyword Data’ to help you learn how to use GSC... [Read more]

According to Statista, 85% of US Internet users watch online video content on their devices. A HubSpot study revealed that 54% of consumers want to see more video content from a brand or business they support. Useof video in your marketing enables you to connect with your audience and persuade them to make a purchase. By creating YouTube videos... [Read more]

YouTube Live has more than 2 billion active monthly users. If you are already using YouTube to boost your marketing efforts, you can move a step further and start using YouTube Live for reaching more people online. Social Media Examiner Michael Stelzner has published a video on ‘How to Get Started With YouTube Live Streaming’ featuring... [Read more]

According to The Drum, valuation of content marketing industry will reach $412 billion by 2021. Currently it is growing at the rate of 16% annually. Content marketing helps you to create awareness among consumers about your products and services which could result in sales growth. G2 contributor Julia McCoy has published an article highlighting... [Read more]

With rising platforms and increasing number of users, the social media platforms are becoming more and more lucrative for the brands. If you want to take your marketing to the next level with your social presence, it’s high time you develop social media marketing management skills Falcon team is hosting a webinar on ‘What makes a great... [Read more]

A well-crafted press release can be used as a vital part of your marketing strategy. It can help you to spread out the new about your product launches and updates. The best things – press releases are free. So you should consider them in your digital marketing strategy. Backlinko team has published a guide called ‘How To Write A Press... [Read more]

Your blog content represents your “brand”. Usually we post text, video and audio content on our blogs. But what are some other things that can enhance the credibility of our blogs? By creating new varieties of blog content you can make it interesting. Blogging Wizard’s Stacey Corrin has shared an article highlighting 40 different... [Read more]