Ransomware is one of the biggest challenges that the online businesses are facing today. It is a form of malware that enters your computers through malicious code. Ransomware also targets WordPress sites and puts your business at risk. The Marketing Land contributor Sam Bocetta has shared five steps to secure your WordPress website against ransomware. Bocetta... [Read more]

The Duct Tape Marketing team has published a new podcast episode titled ‘The Ins and Outs of Marketing Automation’. In this episode John Jantsch and Jason VandeBoom discuss the importance of marketing automation and personalization. Listen to this podcast to learn the following: How to strike the right balance between automation... [Read more]

The Duct Tape Marketing team has published a new video titled ‘What is Marketing Strategy?’ featuring John Jantsch. In this video Jantsch shares his views on what a marketing strategy is and its importance. Jantsch says, “So much of what is put out there in the name of marketing strategy is simply a bunch of marketing tactics.... [Read more]

Google is important to online marketers. There’s no question about it. If your site and the marketing you do for your site bug Google, your sales will suffer. If you play according to Google’s rules, your sales will improve. What does it take to get Google to like your site? More than it did 10 years ago. For one thing, branding and user... [Read more]

The Social Media Today contributor Andrew Hutchinson has started an article series aiming at helping the marketers learn about the state of Instagram marketing. The first article is titled ‘The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers’. Hutchinson says, “Instagram is the social... [Read more]

The Buffer contributor Heather-Mae Pusztai has published a new podcast episode titled ‘Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots’. Listen to this podcast to learn about Chatbot marketing and implement it. Pusztai says, “When you think of chatbot marketing, what comes to mind? Opinions... [Read more]

Continuous experiments can lead you to improve your email marketing campaigns and its performance. The Duct Tape Marketing founder John Jantsch has shared four experiments to help you improve email marketing. Jantsch says, “Here are some of the elements you can play around with when it comes to your email marketing campaigns (plus a tip... [Read more]

Viral traffic, where your website visitors encourage other people to become visitors, is the best kind of traffic for two reasons: 1. It costs you nothing. 2. The invitation comes from a consumer, not a marketer, and typically the "recommender" is known by the ones invited, so they have high credibility, and that brings a high response to the invitation... [Read more]

The Search Engine Journal team is hosting a webinar on ‘Paying for SEO: A Method for Increasing Lead Volume by 300%’ on Wednesday, June 26 at 2.00 PM ET. The SEJ team says, “In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities... [Read more]

The Retail Dive team is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. Participate in this webinar to learn how you can use technology to acquire more customers. The Retail Dive team says, “Digital Transformation creates opportunities to innovate store... [Read more]

Link building is an essential task for getting huge flow of traffic to your websites. Quality backlinks also strengthen the reputation of your brand. The Entrepreneur magazine contributor Syed Balkhi has shared four ways to help you get more backlinks to your websites. Balkhi says, “There are other ways to get more backlinks for your... [Read more]

X-Wave is the latest video creation software to be available to online marketers. It relies on the power of Artificial Intelligence to let you easily create masterful videos. It works for any niche where video can capture people's attention and get them involved with the product... [Read more]

When it comes to blogging, the first thing that catches the visitors’ attention is your post’s headline. You need be very careful in crafting a headline that tells them what is inside for them. The HubSpot contributor Ryan Scott has published 13 types of blog headlines that can help you to gain more traffic. Scott says, “The... [Read more]

The HubSpot contributor Rachel Leist has published a step-by-step guide on writing effective blog posts. This guide is divided into following sections: 1. Understand your audience2. Create your blog domain3. Customize your blog’s theme4. Identify your first blog post’s topic5. Come up with a working title6. Write an intro (and make... [Read more]

The Content Marketing Institute team is hosting a webinar on ‘Marketing Automation + Content = Leads Sales Can’t Live Without’ on Wednesday, June 26, 2019 at 2.00 pm EDT. Attend this webinar to learn how to improve your sales with targeted and focused content. You will also learn: How marketing can better enable sales via strategic content... [Read more]

There are at least 17 different methods to earn from your site, and new software called 'WP Auto Commissions' automates putting them to work. This brand new plugin offers 17 different ways you can earn money from your site. There are many affiliate opportunities available to monetize your site, such as Adsense, Amazon, Ebay, Envato, Walmart, BestBuy, Banner Ads, Inline Links, INFO Link Ads, Image ads and many others... [Read more]

Planning is one of the most important aspects of your content marketing efforts. You need a calendar to plan and execute your content publishing job. The HubSpot contributor Sophia Bernazzani has shared four social media calendar tools to help marketers plan the creation and publishing of their content online. Bernazzani says, “We’re... [Read more]

Even though we’re halfway through 2019, many businesses are still looking for the right strategy to get ahead of the competition and reach more customers. Over the past few months (even years), digital marketing has shown no signs of stopping or slowing down. In addition to businesses that are run completely online, offline businesses are seeing the... [Read more]

Link building is an essential element to level up your website’s popularity. Quality links help you to get more flow of traffic from different sources. The Yoast contributor Marieke van de Rakt has shared five link building practices you need to give up. Marieke says, “In the old days, link building meant putting links on as many... [Read more]

Some people go to YouTube to be entertained, but others go to be informed. Among those looking for information are people who plan to buy something to solve a problem. They come to YouTube to learn about the products they are considering. They want to see reviews (and especially, review videos) that will show the advantages or particular products they are considering... [Read more]

The Content Marketing Institute contributor Ahava Leibtag has published a checklist to help marketers create valuable content for their marketing campaigns. You can use this visual checklist to create road-map for successful content creation. Leibtag says, “Great content strategy is all about taking the guesswork out of execution, so... [Read more]

Digital Marketing Depot is hosting a webinar on ‘From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis’ on Thursday, July 18, 2019 at 1.00 pm EDT. Attend this webinar to learn how to use customer ratings to improve your marketing. The DMD team says, “Join our data science and review management experts... [Read more]

To excel your content marketing you need to continuously learn new strategies that can give an edge to your content and make it more persuasive. The Content Marketing Institute contributor Kathy Edens has shared tips from best-selling authors that will help you to polish your content. Edens says, “What can you learn from those best-selling... [Read more]

The Ezoic Inc. team has published a new podcast episode titled ‘Push Notifications & Owned Commerce Models’. Listen to this podcast to improve your user engagement with push notifications and desktop notifications. The Ezoic team says, “Tyler and Shelby are joined by John Cole to discuss how publishers are using push notifications... [Read more]