The rankings of your per-click (PPC) ads in the search engine results page depends on the position of each keyword included in the ad. To guide the advertisers and marketers to get their ads ranked high in search engines, Portent contributor Ryan Moothart has shared answers to five ad ranking questions. Moothart says, “Paid search. Google... [Read more]

The Salesforce team has published a new e-book titled ‘How to Turn Your Website Into a Lead Generation Machine’. Download this e-book to learn the ways to generate more leads using your website. The Salesforce team says, “In this e-book, you’ll learn how to: Identify areas of improvement for your website based on... [Read more]

Affiliate marketing is a great way to make money online. By rightly choosing the rewarding affiliate programs and creating an affiliate niche website you can make a handsome income. The JeffBullas.com contributor Mark Quadros has shared five mistakes to avoid while starting an affiliate marketing niche site. Quadros says, “Thanks to Amazon’s... [Read more]

When it comes to converting more visitors into customers, an effectively designed landing page can do wonders. To help you do it there are multiple resources that offer ready to use landing pages for your WordPress websites. The QuickSprout team has shared a list of eleven WordPress landing page templates you should use in 2019. Lars Lofgren... [Read more]

Google has announced the launch of ‘Google for Small Business’ to help small businesses with useful Google tools to strengthen their business. Kim Spalding, Global Product Director, Small Business Ads at Google says, “On this website you can find: Personalized plans: Tell us your business name, answer a few questions about... [Read more]

Influencer marketing has created new opportunities for the brands and marketers to reach out new markets and enhance their business. With right planning you can reap great benefits from your influencer marketing campaigns. The Search Engine Journal team is hosting a webinar on ‘5 Things to Consider When Launching Influencer Marketing Campaigns’... [Read more]

The Yoast CEO Marieke van de Rakt has published a video titled ‘Is it a Ranking Factor!?’. In this video Rakt has shared some useful insights on achieving high search rankings. The Yoast team says, “In this webinar (June 26, 2019), Marieke van de Rakt, CEO of Yoast, joins Joost de Valk and Jono Alderson for a quick-fire game... [Read more]

In email marketing A/B testing or split testing is a way to find out what resonates with your audience and what sparks their interest. It leads you to develop better email marketing campaigns. The AWeber contributor Kaleigh Moore has published a guide to Email A/B Testing. Moore says, “Conducting an email A/B test is simple. Create two... [Read more]

MarketingProfs is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire... [Read more]

When it comes to search engine marketing you need to have the knowledge of right keywords and should target them for best results. On the other side you should also be careful from the negative keywords. The Hallam Internet contributor Jack Brown has shared an article highlighting three methods to research negative keywords in Google Adwords. Brown... [Read more]

The Rainmaker team has published a new podcast episode titled ‘How to Write an Epic Blog Post, Part 1: Thinking and Research’. Listen to this episode to discover some useful strategies to create influential blog content. Sonia Simone says, “In this 18-minute episode, I talk about: Digging to uncover the transformation (for... [Read more]

Video is an incredible tool when it comes to marketing and promotion of your products and services. You can increase your business performance with the right use of video content. The Google Ad Manager’s Jamie Jordan has shared three ways to improve video viewability and grow revenue. Jordan says, “Higher viewability can lead to... [Read more]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data... [Read more]

Content creation is a challenging job. You need to constantly research the newer ideas of content development that lead to customer engagement and conversion. The Digital Commerce Academy team has shared a content confidence checklist to help you develop better content every time. This checklist costs $7. The DCA team says, “The Checklist... [Read more]

Choosing right email marketing platform is an essential thing as the success of your email marketing campaigns depend upon the tools that you are using. The Blogging Wizard contributor Adam Connell has shared a list of nine email marketing tools that can help you to strengthen your small business. Connell says, “You need an... [Read more]

The QuickSprout team has published ‘The Beginner’s Guide to HTML’. This free guide covers the basics of HTML and ways to use it effectively. The QuickSprout team says, “What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s... [Read more]

Advertising on Amazon could turn out to be a huge benefit for your e-commerce business. The Entrepreneur magazine contributor Timothy P. Seward has shared five Amazon ad settings you should consider to improve your advertising. Seward says, “Here are the most common issues to look for when performing a self-audit on your account. 1.... [Read more]

The Adweek team is hosting a webinar on ‘9 Social Media Metrics That Matter’ on Wednesday, July 10 at 1.00 PM EDT. The Adweek team says, “Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure... [Read more]

The HubSpot contributor Kristen Baker has published a new guide titled ‘Product Marketing in 2019’. Read this free guide to gain some useful insights on how you can innovate your marketing strategies this year. Citing the importance of product marketing, Baker says, “Product marketing is a critical part of any business’s... [Read more]

To keep your online business growing, you need to develop a set of Internet marketing strategies which includes an array of tools and platforms. Link building is one such thing that you should do effectively to drive more and more traffic to your websites. The MOZ contributor Kelsey Reaves has shared an article highlighting some useful strategies... [Read more]

The MOZ team has published a Whiteboard Friday video ‘The Easiest PR-Focused Link Building Tip in the Book ‘ featuring Rand Fishkin. Watch this video to get some useful aid for your link building efforts. The MOZ team says, “Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand... [Read more]