Key Customer Engagement Trends of 2021 - IM NewsWatch Newsletter, March 3, 2020

March 3rd, 2021 at 5:53 am EDT


 

IM NewsWatch

Tuesday, March 3, 2021

Seven Creative Landing Page Ideas

Unbounce contributor Emily Bauer has published an article highlighting seven creative landing page ideas to inspire your next campaign. She has also shared 14 landing page examples. Emily says, “Ready for some serious inspo? These seven landing page ideas will help get those creative juices flowing. Don’t worry, we’ve also included plenty... [Read more]

Best Domain Extensions [Guide]

When you are starting a new website and buying a domain, it can be challenging to figure out which option is the best for you or which domain registrar will best help you figure it out. Quick Sprout’s Lars Lofgren has published a beginner’s guide to ‘Best Domain Extensions’. He says, “Getting the best domain extension starts... [Read more]

How To Set Up and Use Google Alerts [Guide]

Google Alerts helps you to know when somebody uses your or your business’s name to search or acknowledge any particular product, service or information. SEOblog contributor Bailey Anderson has published a short guide on ‘How To Set Up and Use Google Alerts’. She says, “Google Alerts has several benefits, and I am going to explain... [Read more]

Storeblazer: Builds dynamic e-commerce stores for long-term business #ad

Doing e-commerce right usually is a difficult, time-consuming task. Storeblazer makes it simple: X You don’t need to spend a lot of time and money building your store. X You don’t have to arrange and maintain hosting. X You don’t have to stock the products you sell. X You don’t get stuck with unsold inventory. X You don’t... [Read more]

Top 100 U.S. SEO Agencies and Consultants Rankings

SEOblog contributor Judyann Sonido has published an article highlighting top U.S. SEO companies based on SERPs dominance identified from 35 million search results. She says, “In this post, we’ve put together Plugaru’s lists of leading SEO agencies and consultants, websites and directories with a dynamic keyword optimization strategy based... [Read more]

Mobile Landing Page Best Practices to Grow Your Business

A landing page is a single web page that shows up when clicking on a search result or online ad. Landing pages have a single call to action to get more customers and grow sales. OptinMonster contributor Jacinda Santora has shared 15 mobile landing page best practices proven to get big results. He says, “You can make your own landing pages just... [Read more]

Improve Your Conversion Rate with These Web Design Principles

OptinMonster contributor Nathan Thompson has published an article highlighting 11 web design principles that will boost your conversion rate. He says, “According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible or not. So it’s extremely important that your... [Read more]

Gift Machine: Give away gifts to build your business #ad

WP Gift Machine is different. Its icon sits quietly at the side of the screen, with a little animation so that it is noticed, but it doesn't demand attention. It offers a gift (sometimes called a "lead magnet") if the user will sign up. The user clicks the icon, sees the gift offered, fills in their information, and is rewarded with the gift.... [Read more]

Why Did Instagram Remove Likes?

Instagram is one of the most popular social media platforms over the years. A couple of days ago, some users lost their likes. HITC contributor Prerna Nambiar has published an article highlighting why those likes were removed. She says, “Instagram admitted that the likes for some users disappeared because of a bug. “We’ve been testing a new... [Read more]

Making Business Taxes Work for You, March 4 [Webinar]

T-Mobile for Business is hosting a webinar ‘Making Business Taxes Work for You’ on Thursday, March 4, 2021 at 1.00 pm EST. The T-Mobile team says, “Not understanding the compliance requirements for your entity is detrimental to your success as a business owner. Business taxation is one of the required areas of compliance that can sometimes... [Read more]

The Key Customer Engagement Trends of 2021, March 4 [Webinar]

Marketing Week is hosting a webinar ‘The key customer engagement trends of 2021, and how successful brands are adapting’ on Thursday, March 4, 2021. The MW team says, “Companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business... [Read more]

Wizzard: Simple All-In-One Affiliate System #ad

Wizzard lets you turn existing content into your own ‘unique affiliate campaigns with a few clicks and then it sends buyer traffic from Google, usually within minutes... [Read more]

Copyblogger Shares Aristotle’s Ancient Guide to Compelling Copy

Copyblogger contributor Amy Harrison has published ‘Aristotle’s Ancient Guide to Compelling Copy’. She says, “Aristotle was also well-versed in rhetoric and persuasion, and he thought some of the Sophists might be using rhetoric to manipulate by focusing too much on emotion, and rather handily washing over “fact” with large... [Read more]

Google Posts: Conversion Factor — Not Ranking Factor [Video]

MOZ has published a new Whiteboard Friday video ‘Google Posts: Conversion Factor — Not Ranking Factor’ featuring Greg Gifford. The MOZ team says, “While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard... [Read more]

Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing, March 3 [Webinar]

Content Marketing Institute is hosting a webinar ‘Fixing Content Workflows: 4 Proven Methods to Streamline Content Marketing’ on Wednesday, March 3, 2021 at 2.00 pm ET. The CMI team says, “Content marketing is a key element to all marketing campaigns. However, to do it well requires solid alignment to company strategy, flexible, yet... [Read more]

GMB Posting Magic: How a grandma earns $200/month per client #ad

Jeanne Kolenda just released 'GMB Posting Magic', her method for working with local clients to earn consistent, repeat income. And she says it is all on auto-pilot. She helps them with Google my Business (GMB). Many have never heard of it, but she shows them how it can increase their business in their home town dramatically... [Read more]

Google Passages & Subtopic SEO [Podcast]

Search Engine Journal has published a new podcast episode ‘Google Passages & Subtopic SEO’ featuring Cindy Krum. The SEJ team says, “Loren Baker’s guest today on the SEJ Show is Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!”. Google... [Read more]

Nine Tips for Writing Meta Descriptions

Meta descriptions are displayed in search results as a short paragraph under the title of the page. They help the searchers learn more about your site. Seer Interactive’s Meghan Evans has shared nine tips to write great meta descriptions. She says, “Metadata descriptions serve as advertising copy. A good meta description will draw in a reader... [Read more]

How to Improve Marketing with Emotional Engagement

Moving closer to people is a way to influence them. By engaging with your audience emotionally, you can achieve your marketing goals. Content Marketing Institute’s Ashley Taylor Anderson has shared an in-depth article on the art and science of emotional engagement. She says, “For content creators, using emotion can be an incredibly powerful... [Read more]

Marketing and Affiliate Training for beginners and intermediates #ad

Building a reliable income online isn't actually difficult, it's simply a process with logical steps that need to be followed. If you are looking for reliable guidance about building a business online, onn that is not a flash in the pan, check out Marketing and Affiliate Training 1... [Read more]

Beginner’s Guide to Keyword Density [Guide]

Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy. HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density. Caroline Forsey says, “How do you... [Read more]

15 Ways to Get More Backlinks in 2021

Link building is one of the most important processes to drive quality referral traffic, improve domain authority, and organic ranking. With quality backlinks, you can continue to grow your SEO rankings. Business 2 Community contributor Sugandha Bansal has shared 15 ways to help you increase your backlinks in 2021. She says, “Every marketer and... [Read more]

LinkedIn Ad Retargeting: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast ‘LinkedIn Ad Retargeting: What Marketers Need to Know’ featuring AJ Wilcox. Michael Stelzner says, “Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media... [Read more]

Top 5 Best Lead Management Software

Quick Sprout has listed the top 5 best lead management software. Lars Lofgren says, “Do you know the secret to finding the best fish? It’s improving your odds by catching as many fish as you can. And for this to be possible, you need the help of a sturdy, durable net which no aquatic creature can escape. The same thing works in capturing and... [Read more]

A Simple Way to Build More Links [Video]

Neil Patel has published a new video ‘A Simple Way to Build More Links’ to help you build more links to your website and increase traffic. He says, “Today I’m going to teach you a simple way to build more links. So let’s take a term that’s somewhat competitive, but not too competitive. Let’s take a longer tail... [Read more]

Organic Keywords: SEO for Beginners [Guide]

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms. SEMrush contributor Michelle Ofiwe has published a guide called ‘Organic Keywords: SEO for Beginners’. It covers... [Read more]

Ahrefs Shares 8 SEO Trends That Will Continue in 2021

Ahrefs contributor Joshua Hardwick has published an article highlighting 8 SEO trends that will continue in 2021. He says, “Everyone knows SEO is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results. In the past, some of these updates have massively changed... [Read more]

SEO Tips to Improve Podcast Performance

SEO is one of the most important processes to grow your podcast reach. It helps you to expand your network by getting more subscribers. Practical Ecommerce contributor Jill Kocher Brown has shared 10 SEO tips for podcasts. She says, “Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million... [Read more]

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