SEO continues to change with advancing search algorithms. You need to keep your SEO strategies updated for better results. Vertical Leap contributor Gemma Scarth has shared four biggest challenges in SEO right now. She says, “Aside from the high volume of major algorithm updates, we’ve also had big technology announcements from Google and a... [Read more]

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Search Engine Land is hosting a webinar ‘How to Achieve Consistent SEO Gains’ on Thursday, November 4, 2021. The... [Read more]

Chatbots have proved very useful when it comes to maintaining customer relationships. The integration of chatbots helps brands in improving sales. HubSpot has published a new video ‘How Chatbots Can Help YOUR Business GROW FAST!’ to help you understand how to grow a business using Chatbots. The HubSpot team says, “How Chatbots Can... [Read more]

[INVITATION] Join me for the risk-free crypto profits workshop on Monday: The Loci Cycle Workshop. The Loci Cycle doesn’t officially go live for a few more days, but this is your opportunity to get a head start, which means you can get a jump on the others seeking a safe way to profit from crypto without having to buy crypto coins. Some of what you’ll... [Read more]

Emojis have been a common element in our communication today. But when it comes to email marketing, it is a question whether we should use them in the email content or subject lines. To helps us, AWeber contributor Sean Tinney has published an in-depth article on using emojis in your email subject lines. Sean says, “Emojis are such a common part... [Read more]

In email marketing, the most important element is your email database. By getting more and more subscribers to your publications or the emails of people interested in your products, you can improve the chances of email marketing success. AWeber has published a new video ‘Growing your email list’ with some useful ways to help you grow your... [Read more]

According to Etsy.com, shoppers spent $3.3 billion on Etsy from October to December 2020. In this upcoming holiday season, the number may go even higher. AWeber contributor Sean Tinney has shared some useful tips on making more sales on Etsy during the upcoming holiday season. Sean says, “There are three ways to make more from your Etsy store: Boost... [Read more]

Augment Suite lets you sell a unique service that virtually no one else is offering but every business needs. It is setting up Augmented Reality campaigns for businesses. Using Augmented Reality in e-commerce involves letting people view objects they want to buy inside their real world environment.... [Read more]

Blogging is a great way to promote your products and services. It enables you to expand your business. But it has to be a continuous process of publishing quality and relevant content. Ahrefs contributor Katy Mrvova has shared seven steps to help you create a winning blog content strategy. She says, “Among other things, a good blog can: Drive... [Read more]

In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover meaningful information in the larger data set. In Google Analytics, sampling is used for understanding campaign performance and improving future campaigns. OnlineMetrics contributor Paul Koks has published a post on how sampling works in Google Analytics... [Read more]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Ahrefs has published a new video titled ‘How to do Influencer Marketing to Grow Your Business’ to help you use... [Read more]

Instant Traffic App is an automated system available from a single dashboard that includes everything you need to generate sales by selling other people’s products. It includes multiple commission sources. You can make money using email, Facebook, Youtube, and multiple other sources, all from the dashboard.... [Read more]

Video content helps you attract more visitors to your website. With the invention of the embedding facility, it has become very easy to showcase video content on your website. HubSpot contributor Doug Bonderud has published a step-by-step guide to adding YouTube videos to your website. He says, “Video rules the digital media marketplace, but popularity... [Read more]

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. HubSpot contributor Caroline Forsey has published an article highlighting 28 case study examples every marketer should see. She says, “There’s no better way to generate more leads than by writing case... [Read more]

Content marketing helps you expand your presence online. By publishing quality content, you can win more and more customers. And to improve the content quality, it is important to measure the content marketing impact. Content Marketing Institute contributor Robert Rose has shared an article on setting objectives to measure the content marketing impact. He... [Read more]

Online Learning is the fastest growing market segment in the education industry with a surprising 900% growth since 2000. Tapping into this market gives you the opportunity to grow a substantial online business.... [Read more]

Informa Connect and Content Marketing Institute are hosting Future Trends World Summit on October 26-28, 2021. For more than 10 years, Future Trends has united thousands of forward-thinking, creative and innovative people from around the world. For 2021, the conversation continues virtually, to discuss micro and macro trends disrupting how business... [Read more]

Social media platforms are growing and enabling several businesses to enhance their online reach. Every year, we see newer features added to these platforms which make marketing and promotions even easy. Social Media Today contributor Andrew Hutchinson has shared 26 predictions for social media marketing in 2022. He says, “There’s certainly... [Read more]

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It comes from Google’s Search Quality Rater guidelines. E-A-T became well known after Medic Update in August 2018. Search Engine Journal contributor Kevin Rowe has published a guide called ‘E-A-T & Link Building: A Guide to Evaluating Prospects’. He says, “E-A-T... [Read more]

Your marketing campaigns will not do as well and you’ll end up wasting time, money and effort if you are not using outstanding attention-grabbing multimedia creative content, such as pictures, videos, and memes, such as that in PixaStudio... [Read more]

Personal websites help you project various elements. You can create a resume site, portfolio site, personal blog, and much more. HubSpot contributor Sophia Bernazzani has published an article highlighting 19 examples of great personal websites. She says, “Did you know 80% of businesses say a personal website is important when evaluating job... [Read more]

Social media platforms give you an opportunity to enhance your online reach. By creating a strong social media strategy, you can continue to grow the reach of your business. Social Media Examiner’s Lisa D. Jenkins has shared four ways to help you use TikTok Promote to reach new audiences. She says, “After months of testing, TikTok has released... [Read more]

Your content speaks for you and your brand. It helps you persuade your audience to take an action. Your content is the heart of your site. Without good content, you don’t have a good site. So all us webmasters and site owners need to be continually improving our content. Ahrefs has published a video “How to Create Content that’s “Better”... [Read more]

Your content marketing needs a variety of tools that can help you reach a wide audience and grow your business. With the right set of content marketing tools, you can achieve your sales target. Allwork contributor Cat Johnson has published an article highlighting 15 free content marketing tools. She says, “Here are 15 of my favorite content marketing... [Read more]

When it comes to video content publishing, YouTube is the place. It helps you reach one of the widest video communities on the web. Jeff Bullas has shared the top 10 Youtube optimization tips for beginners. He says, “With a rise in the kind of content being published, the race for getting better rankings is becoming increasingly cutthroat. What... [Read more]

Watch episode nine of Marketing Makers, CMI’s series for those who make marketing work. Watch the video to explore what a content strategy is and how you can create an effective one. Content Marketing Institute  [Read more]