Effective copywriting is very important for achieving your SEO goals. A well-written copy enables you to get more web traffic. Cognitive SEO contributor Andreea Sauciuc has published a new guide ‘SEO Writing for Copywriters’ to help you improve your SEO copywriting skills. Sauciuc says, “We’ve put or hands to work to let you... [Read more]

Google Analytics platform makes it possible to track your website performance so that you can make necessary changes to achieve better results. Orbit Media Studios’ Andy Crestodina has shared a four-step process to track your video views in Google Analytics using the Google Tag Manager. Crestodina says, “Do you have videos on your... [Read more]

According to a Statista study, by 2023, there will be an estimated 4.3 billion global email users. Considering this big number future email marketing campaigns can bring you better ROI with the help of personalization. AWeber contributor John Corcoran has shared 16 tips from today’s top email marketers. Read this article to improve your... [Read more]

Effective communication is the key to improving your marketing performance. By connecting with your audience in a personalized manner you can strengthen the impact of your campaingns. In addition, Copyblogger contributor Sonia Simone has shared five elements that can help you to improve your marketing efforts. Simone says, “Here are five... [Read more]

Internal links provide an easy navigation to the users for exploring your website’s content. Internal links go from one page on a domain to another page on the same domain. Seer Interactive contributor Zaine Clark has shared an article highlighting the impact of internal linking on site performance and user experience (UX). Clark says,... [Read more]

A well-maintained blog helps you to attract people interested in your area of business. With fresh and authentic content you can also establish yourself as an authority in the domain. Search Engine Journal contributor Ron Lieback has shared 101 tips and tricks to improve your blog content. Lieback says, “The following 101 tips were created... [Read more]

When you target a particular niche, the chances of your marketing success are higher. With a focus on certain product or service you can target a limited audience with effective strategies. Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘The Benefits of a Topic-Focused Marketing Strategy’ featuring... [Read more]

The holiday season is one of the most lucrative times of the year for businesses. You can create strong email marketing campaigns to make most from your marketing efforts. According to the National Retail Federation, the 2018 holiday retail sales climbed 4% and reached $658.3 billion in sale. AWeber contributor Tom Tate has shared three important... [Read more]

Good quality content is very important for influencing your audience. Also for achieving high SEO rankings you can use your content strategy for securing more links to your websites. BrightEdge contributor Gabriele Regalbuto has shared three tactics for creating a content-driven backlink strategy. Regalbuto says, “A content-driven backlink... [Read more]

An effective SEO strategy helps you to reach more people online. Especially during the holiday season, a well-defined SEO plan is highly essential. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Prioritize and Categorize SEO Holiday Topics’ featuring Tyson Stockton. Koene says, “When it... [Read more]

Google has launched Keyword Planner as a part of the Google Adwords advertising platform. Advertisers can use it to research and analyze lists of keywords in pay-per-click campaigns. Seer Interactive team has published’Google Keyword Planner: A How-To Guide’ to help you effectively use Google Keyword Planner. Seer team says, “Keyword... [Read more]

SEO keywords are used in website copy to attract relevant, organic search traffic and improve your site ranking. Well defined keywords help your target audience to find the most appropriate content on your website. Distilled contributor Robin Lord has shared eight steps to help you rank your website for specific keywords. Lord says, “I’ve... [Read more]

Nowadays most businesses have realized the importance of SEO and they work to improve their search engine presence. However, while developing an SEO strategy you need to consider several elements which help you to score well in the SEO game. From selection of keywords to the title tags you write for your pages, every element has its own importance.... [Read more]

A well-written, self-explanatory copy is one of the most essential elements of your content marketing strategy. It helps you to attract the search engines and also works well for your target audience. WordStream contributor Conor Bond has shared nine important rule to for SEO copywriting in the coming year. Bond says, “Throughout this... [Read more]

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are confusing concepts to grasp. SEM is internet marketing that increases a site’s visibility through organic search. SEO is one of the parts of search marketing tactics. To help you better understand SEO and SEM, Ahrefs’ Joshua Hardwick has published a video called... [Read more]

Artificial Intelligence (AI) is becoming an integral part of marketing today. It enables you to enhance customer experience and improve your marketing ROI. According to TA Digital, AI enables marketers to increase sales by 52%. ClickZ contributor Mahir Prasad has shared an article highlighting the benefits of AI and automation on marketing. Prasad... [Read more]

The wise use of artificial intelligence technology can help you connect with more people. It also improves user experience and enables you to retain customers for a longer period. Digital Marketing Depot team is hosting a webinar on ‘Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience’ on... [Read more]

Learning with the help of case studies, guides and reports provides your hands on experience of people who have done something significant in marketing. This approach applies to digital marketing too. You can learn best digital marketing tactics directly from marketers. ClickZ team has published a new report titled ‘Mastering Digital Marketing... [Read more]

Marketing ROI analysis helps you to find out how your campaigns are performing. It is important to have data to defend and expand your marketing budget. MarketingProfs is hosting a webinar on ‘How to Report on Marketing ROI With Confidence’ on Thursday, December 5, 2019 at 2.00 pm ET. MarketingProfs team says, “Do you want to... [Read more]

Predictive analytics refers to the use of data, statistical algorithms and artificial intelligence to identify possible future outcomes in terms of marketing. It helps you to analyze customer responses or purchases and explore cross-sell opportunities. ClickZ contributor Adriana Lynch has shared three strategies to help you use predictive analytics... [Read more]

SEO keeps changing with Google algorithm updates. In 2019, Google announced several changes to its algorithms which required improvements in your strategies. Rank Ranger team has published a new podcast episode ‘Looking Back at SEO in 2019’ featuring Ross Tavendale of Type A Media. Rank Ranger team says, “Ross Tavendale of Type... [Read more]

Your holiday marketing efforts need a strong SEO strategy for reaching more people online. And for better SEO performance you need an ability to perform effective keyword research. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Building and Assessing a SEO Holiday Keyword List’ featuring Tyson Stockton. Koene... [Read more]