Sustainable marketing focuses on promoting eco-friendly products and practices that align with environmental and social values. It builds brand trust and appeals to conscious consumers seeking responsible choices. Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘The Rise of Sustainable Marketing’. The... [Read more]

A Customer Loyalty Program rewards repeat customers with exclusive benefits, encouraging long-term engagement and retention. It helps build strong brand relationships and boosts overall sales through customer satisfaction. Digital Marketing Institute has published ‘The Marketer’s Guide to Running a Successful Customer Loyalty Program’. Dan... [Read more]

ChatGPT can streamline marketing by generating content, crafting ad copy, and providing instant customer support. It enhances productivity and personalization, helping brands engage audiences more effectively. HubSpot has published the latest episode of the ‘Use This Prompt Engineering... [Read more]

Viral Valet addresses a common challenge for marketers: the creation of videos from the ground up that can go viral. In the past, creating a viral video required creative ideas, editing expertise, perfect timing, and a bit of luck. With Viral Valet, that’s a thing of the past. This groundbreaking web application provides everything you need to generate... [Read more]

Instagram Stories are a powerful marketing tool for sharing time-sensitive content that boosts engagement and brand visibility. They allow businesses to connect with audiences through interactive features like polls, links, and behind-the-scenes glimpses. Social Media Examiner has published the latest Social... [Read more]

Learning digital marketing is essential in today’s digital age to effectively reach and engage online audiences. It empowers individuals and businesses to promote brands, analyze data, and drive growth across various digital platforms. Neil Patel has published a new video, ‘It Took Me Years to Learn Digital Marketing, But You Can Learn it in... [Read more]

SEO mentoring provides personalized guidance to help individuals or businesses improve their search engine rankings. It covers strategies like keyword research, on-page optimization, and link-building to drive organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Be an Effective SEO Mentor’ featuring... [Read more]

Email Subscriber Retention Strategies, just released by Content Sparks, is designed to address the critical issue of subscriber retention in email marketing. This course equips coaches, consultants, and service providers with the tools and strategies necessary to keep subscribers engaged and transform their email lists into valuable marketing assets. As... [Read more]

This is a reminder for the DMD webinar on April 23, 2025. Building a loyal and engaged audience online is no small feat, but YouTube can be a game-changer if used strategically. You do NOT need to be a full-time content creator to make YouTube work for you. Digital Marketing Institute is hosting a webinar ‘Grow Your Online Audience with YouTube’... [Read more]

Digital Marketing Depot has published ‘The Sitecore CMS advantage’. The DMD team says, “In today’s digital-first world, your CMS is more than just a platform—it’s the foundation of your brand’s online presence. Leading brands like Aston Martin, United Airlines, and L’Oréal rely on Sitecore CMS to deliver personalized, high-performing,... [Read more]

Technical SEO issues, such as slow page speed, broken links, and improper indexing, can hinder search engine rankings. Fixing these ensures better crawlability, faster load times, and improved user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues (And How to Resolve... [Read more]

Micro Product Magic GPT builds cash-ready mini offers and other marketing materials in minutes. Now, you can grab Resale Rights to this GPT that creates marketing materials in just minutes. Whether you need lead magnets, tripwires, affiliate bonuses, or paid offers, this GPT has got you covered, making the creation process a breeze. Your Resale Rights Since... [Read more]

LinkedIn has published a new report ‘The B2B Marketing Organization of Tomorrow’ featuring insights from the 2024 B2B Marketing Benchmark. The LinkedIn team says, “The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before. Teams will still need a strong foundation of traditional... [Read more]

Understanding human behavior is crucial for crafting effective marketing strategies that resonate with emotions, desires, and decision-making patterns. By leveraging psychology, brands can create persuasive campaigns that drive engagement and conversions. Content Marketing Institute has published a new video ‘How Human Behavior Impacts Your Marketing... [Read more]

AI Character Prompt Builder, by Kevin Huynh, is a digital product you can use to build your own business and start selling today as your own product that creates ChatGPT prompts to build graphic characters, such as the ones above. This is a smart tool that builds high-converting ChatGPT prompts. But it’s more: it’s also yours to resell, rebrand,... [Read more]

In-stream video ads play before, during, or after video content, seamlessly integrating with the viewer’s experience. They are highly effective for engagement, brand awareness, and driving conversions. HubSpot contributor Pamela Bump has published an article explaining the benefits and best practices for in-stream video ads. She says, “When... [Read more]

Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100k + URLs)’. Dan Taylor says, “Aside from the technical aspects of migration, an enterprise migration, more often than not, comes with the added pressures of: Strong levels of C-level/VP-level attention and communications. Multiple project teams and stakeholders... [Read more]

Alex Jeffreys and his partner, Mike Marin just released AI Cash Cow. It helps beginners land big-ticket clients, and shows how to do so without: 🚫 Experience 🚫 A product 🚫 A niche 🚫 Tech skills 🚫 A team 🚫 A lot of free time We remember Jeffreys from the early 2000s, but you may not because it’s been 10 years since he launched... [Read more]

Newsletter marketing nurtures customer relationships by delivering valuable content, updates, and offers directly to their inbox. It boosts engagement, builds brand loyalty, and drives conversions effectively over time. Content Marketing Institute contributor Jodi Harris has published an article featuring five best practices for award-winning brand... [Read more]

AI agents in digital marketing automate tasks like customer segmentation, content creation, and campaign optimization. They enhance efficiency, personalize user experiences, and improve overall marketing performance. Digital Marketing Institute has published a new guide, ‘How to use AI Agents for your Digital Marketing‘. Clark Boyd says,... [Read more]

Generating more leads for sales involves attracting potential customers through targeted marketing strategies and engaging content. Effective lead generation boosts sales opportunities and drives business growth. Search Engine Journal has published a new ebook ‘Better Leads – More Sales In 2025: How To Analyze Leads To Improve Marketing... [Read more]

ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025,... [Read more]