Digital Marketing Institute has published a new episode of The Ahead of the Game podcast ‘Creating Content for TikTok’ featuring Peter Shannon and Olive Maher. The DMI team says, “Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don’t know where or how to start?... [Read more]

Search Engine Journal founder Loren Baker has published a list of the best free and paid SEO courses available online. He says, “If you’re just getting started in SEO, you’re a mid-level professional looking to add tools to your toolbox, or even a seasoned veteran seeking the latest tricks, we’ve got just the thing. Below, we’ve compiled... [Read more]

Search Engine Journal has published ‘Instagram Marketing: An In-Depth Guide’ to help marketers achieve better marketing performance on Instagram. Brian Fredrick says, “Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. So, if you don’t have an account for... [Read more]

RapidReviewz fits into a natural slot in marketing infrastructure. People considering buying a product often seek out reviews of the product to assess how well it will fit their needs. Marketers can create reviews that are then picked up by search engines and are ultimately found and read by interested buyers. In the review, the marketer links to the... [Read more]

Alt text on Instagram is the description that identifies the content of an image and allows screen readers to describe your photos to blind or visually impaired users. Hootsuite contributor Hannah Macready has published an article explaining the usefulness of Instagram Alt text. Macready says, “Instagram alt text is important because it improves... [Read more]

A social media calendar is an overview of your upcoming social media posts, organized by date. HubSpot contributor Basha Coleman has published the social media content calendar template that can be used by anyone. She says, “Creating a great content calendar isn’t as simple as adding a few Instagram post ideas to your Google calendar.... [Read more]

eMarketer has made available the replay of its webinar ‘Video Trends: What to Expect in 2023’ featuring key trends in video marketing in 2023. The eMarketer team says, “In this Meet the Analyst Webinar, our senior analyst Ross Benes revealed the top trends and changing dynamics that will impact the video landscape in 2023, including... [Read more]

Firelaunchers just completed their Christmas sale Tuesday. Today they are starting their Year End PLR Special Sale, another short-term sale. This one is very short-term, only 4 days, ending on Sunday. In this sale, they are offering 12 top-notch PLR training products at a Massive Discount – Over 70%. (And as a bonus, 5 more at no additional charge.... [Read more]

Artificial Intelligence has been growing consistently contributing to several domains and content creation too is not left out. Copyblogger has published a new podcast episode ‘How To Avoid Getting Burned By AI-Gen Content Creation’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart... [Read more]

Content marketing continues to evolve consistently. By adding the right skills to your arsenal, you can continue to grow your business with content marketing. Watch Content Marketing Institute’s video ‘7+ Content Marketing Skills You Need to Succeed’ to improve your content marketing performance. The CMI team says, “For the first... [Read more]

Effective emails can help you build new relationships and grow your business. With well-designed templates, you can make your email campaigns rewarding. HubSpot contributor Kristen Baker has published a new blog post featuring 16 templates for follow-up emails after a meeting, conference, and more. She says, “HubSpot spent time exploring subject... [Read more]

Content Sparks is making its Content Sparks Curriculum Planner available today and tomorrow. Most people find that a curriculum (i.e., a series of related courses) is the best way to make online courses more profitable for their business. When your students finish one course, invite them to study the next course in the series. Why not download this... [Read more]

Watch Copyblogger’s podcast episode ‘This Ecomm Site Breaks All The Rules And Still Wins Big’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the incredible case study of Meh.com, an ecomm site that breaks all the... [Read more]

MarketingProfs is hosting a webinar ‘How to Use Positioning Frameworks to Build Powerful Messaging’ on Wednesday, January 25, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join MarketingProfs CEO Allen Weiss to learn why it’s likely your positioning that’s missing the mark. In this free webinar, you’ll discover... [Read more]

MarketingProfs has published a new video tutorial ‘Eight Steps to Making Great Smartphone Videos’ to help marketers create quality video content. The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave, new, more accessible... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Great Marketing Team in 2023’ featuring Paul Flaharty. The MarketingProfs team says, “Post-pandemic hiring should focus on employee retention and staying ahead of business needs, says Paul Flaharty, executive director of the marketing and creative... [Read more]

A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post. Semrush contributor Vlado Pavlik has published an article explaining why URL slugs matter for SEO. He says, “Let’s take a look at some best practices and tips on how to create good URL slugs. Be Descriptive As we’ve already... [Read more]

Meta keywords are a <meta> tag option that can give search engines more information about a page’s content. Semrush has published an in-depth article explaining meta keywords and when to use them. The Semrush team says, “Some people suggest using meta keywords for competitor research. They advise looking at meta keywords on competitor... [Read more]

Semrush has published a new video featuring SEO prediction from Brian Dean for the year 2023. The Semrush team says, “What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!” Semrush  [Read more]

Content Marketing Institute has published a new e-book ‘Content Marketing Writing Secrets: Better, Stronger, Faster’ to help you improve your content marketing. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts... [Read more]

Nearly all decision-makers (96%) say they feel overwhelmed by the sheer number of people trying to get their attention at any given moment. MarketingProfs is hosting a webinar ‘Personalization: The Key to Delivering ROI in 2023’ on Thursday, January 19, 2023, at 2.00 pm ET. The MarketingProfs team says, “Karen Steele, chief marketing... [Read more]

It is important to keep yourself updated with the latest trends in marketing. Case studies are proven methods for giving a boost to your business. HubSpot contributor Caroline Forsey has published an article featuring 28 case study examples for marketers, She says, “There’s no better way to generate more leads than by writing case studies.... [Read more]

Content Marketing Institute has published another video in the ‘2023 Content Marketing Predictions’ focusing on ‘Content Creation’. The CMI team says, “How confident do you feel about your plans for 2023? We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners)... [Read more]

Neil Patel has published a new video ‘My Biggest Advertising Mistake (and What I Learned)’. He says, “My biggest advertising mistake and what I learned. Many people assume I’ve always been at the level I’m at now, and the level I’m at now isn’t the best. I can still get better and improve. But I’m a New... [Read more]