By ranking higher in search engine results you can increase your website traffic. There are several elements that play an important role in attracting the search engines. Content Marketing Institute contributor Ann Smarty has shared an article highlighting ways to increase site visibility using images. Ann says, “Is your content ready... [Read more]

Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you. Content Marketing Institute contributor Dmitry Dragilev has... [Read more]

Sprout Social team has published a free toolkit called ‘Level Up Your Social Marketing for 2020’ to help you improve your social media marketing performance in the coming year. The toolkit contains templates and guides that will help you to create better social media campaigns. Sprout Social team says, “This free toolkit contains... [Read more]

You know that videos can be one of your most productive marketing tools; that is, if they are actually viewed. But you also know that you don’t want search engines to consider them as spam, which can happen if they are available from servers known to host spam. Teknkforce, led by Cyril Gupta, has just released new software, VideoSeeder, to automatically... [Read more]

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing?How does SEO A/B testing help?What exactly is SEO A/B testing?A year of lessons from running SEO... [Read more]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP. MOZ team has published a new video ‘Better Content Through NLP’... [Read more]

Influencer marketing refers to the social media marketing that uses endorsements and product mentions from individuals (called influencers) who have a dedicated social following and are viewed as experts within their area. By tapping right influencers you can promote your products and services to your target audience. Business 2 Community... [Read more]

If you want to sell multiple products to the same customer, then you need a sales funnel. New software makes it easy to build one. AffiliEngine is the first of its kind. It is a one-click funnel deployment system. If you are a marketer with no time (or no skill) to set up funnels for their businesses. It gives you the able to release a fully completed funnel with a Landing Page, Thank You page, and Download Page, all with no tech skills and virtually in time... [Read more]

To create innovative and interesting content you need to put your creativity at work. By understanding the needs of your customers you can craft content in a way so that it captures their interest. Business 2 Community contributor Chintan Zalani has shared five habits of successful content creators. You can adopt them to strengthen your content... [Read more]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Structured Data, Speed, Disavows, Legacy Penalties & Much More’ featuring Google’s John Muller. Listen to this episode to learn how you can improve your search engine marketing performance. Goodwin says, “John Mueller might’ve... [Read more]

To make most from your social media marketing efforts you need to be careful regarding the expectations and needs of your target audience. Also considering wider exposure made available to you by these platforms, you need to considerate about the feelings of your audience. Business 2 Community contributor Ashley Hill has shared five do’s... [Read more]

Fresh content means a higher Google ranking. But sometimes you don't have the time to start from scratch. When you are faced with a deadline, take an old post or some PLR content and run it through new software, WP AutoRewriter, which was just released. It lets you write new blog posts in under 30 seconds by taking existing content and spinning it to create fresh content that looks nothing like the original... [Read more]

Social media usage is increasing day by day which creates a promising opportunity for marketers. According to latest statistics from eMarketer, worldwide Snapchat usage will grow by 14% in this year. eMarketer has published upgraded estimates for Snapchat users for 2019-2023. Debra Aho Williamson, eMarketer’s principal analyst says, “Snapchat... [Read more]

Lead generation is an essential process in your marketing as you need wide connectivity to get prospective customers. Post lead generation you need to work on strategies to convert leads into customers. MarketingProfs is hosting a webinar on ‘The Art of Converting Webinar Leads Into Pipeline and Revenue’ on Tuesday, December 3, 2019 at 2.00... [Read more]

To influence more people and convert them into customers you should connect with them closely. You can do it by offering free content in different forms. Podcasting is one such tool to share knowledge and stay connected with your target audience. Business 2 Community is hosting a webinar on ‘Why Podcasting is the Ultimate ABM Strategy’ on... [Read more]

If you are like many website owners, you struggle to convert your visitors into leads and sales. Conversion rate (the percent of visitors who respond to your call to action) is a major factor for website success. Boosting your conversion rate increases your profit without any increse in traffic (or expenses)... [Read more]

When it comes to email marketing, you need to be careful about the purpose for which you are reaching to your subscribers. Emails that do not appeal to them increase the chances of staying unopened or deleted. Email is a great tool for marketing during the holiday season. AWeber contributor Jull Fanslau has shared an article highlighting 5 emails... [Read more]

Keyword research helps you to choose the most appropriate keyword that can get you right spot in the search engine results and increase your website traffic. Best keywords describe your content to the search engines and improve the chances of getting features in the front pages of the search results. Ahrefs’ Joshua Hardwick has shared... [Read more]

By getting listed in the first page of Google, you can increase your website traffic significantly. Though it is a big challenge to acquire the top spot, with right techniques you can do it. Ahrefs’ Joshua Hardwick has published a interactive guide called ‘How to Get on the First Page of Google’ to help you gain SEO knowledge and... [Read more]

John Johns has collected 800 products in some of the top niches online and made them available for you for under $10 in his Resell Rights Vault. That's less just over $0.01 per product. These products are ready for you to use three ways: 1. For your own training, 2. To sell to others for their training, 3. To sell to other information marketers who want to resell them... [Read more]

Keywords play very important role in achieving higher search engine rankings. There are several tools that help you to perform keyword research. But it is the context that plays larger role in the whole process. Search Engine Journal contributor Corey Morris has shared an eight-step guide to help you run through the process of keyword research.... [Read more]

When people follow you on social networks, they do not just follow your Tweets — they also take actions that provide value to your business. Having more followers on social network expands your reach and increases your chances of more and more sales. Search Engine Journal contributor Jon Clark has posted an article highlighting five Twitter... [Read more]

In today’s marketing scenario, data is of utmost importance. With appropriate ways of data collection and correct analysis methods you can better understand customer journey and take right marketing decisions. MarketingWeek is hosting a webinar on ‘Driving Value Through Sophisticated MarTech Integrations’ on Thursday, November 21, 2019... [Read more]

Wikipedia co-founder Jimmy Wales has launched a new social network – WT.Social. It is an ad-free social network. WT.Social’s sign up page has following announcement. “As social networks have grown, they’ve also amplified the voices of bad actors across the globe. Fake news has influenced global events, and algorithms... [Read more]

YouTube is one of the most used video sharing platform. Since video has special status in your marketing activities, YouTube becomes an essential part of an all-round marketing strategy. Social Media Examiner team has published a video titled ‘Creating YouTube Thumbnails That Win the Click’. SME team says, ” Want more views... [Read more]

Link building is the process of getting other websites to link back to your website. You can improve your SEO performance by building more links as quality links indicate credibility of your website content. Search Engine Journal contributor Jeremy Knauff has shared some useful tips on earning links by doing something newsworthy . Knauff... [Read more]

To know how you can improve your search engine optimisation and content marketing efforts, the first thing you should do it to learn how well your content is ranking in the search engine results. With SERP analysis you can learn about the possibilities and impact of creating new content on your website. Porten contributor Zac Heinrichs has shared... [Read more]

Google BERT update aims at enabling the search engine to better understand what people type into the search bar, especially in conversational search. Each of the algorithm update bring some news for marketers as well. Vertical Leap’s Dave Colgate has published an article highlighting the impact of BERT update on your marketing. Colgate... [Read more]