Your search engine optimization performance depends on how well you understand the search engine algorithms and its updates. As SEO plays a vital role in getting your website’s majority of traffic, you need to deal with it seriously. Impact contributor Kathleen Booth has published a new episode of Inbound Success podcast titled ‘Improve... [Read more]

Continuous improvement in they key to achieving content marketing success. To make sure that you are delivering what is wanted by your customers, you need to evaluate your content and compare it with the needs and your objectives. Portent contributor Kat Shereko has shared seven reasons you should audit your content so that it delivers desired results. Shereko... [Read more]

Video is a preferred content type for many Internet users. It helps you to engage people and drive them towards your sales goals. Video puts you in direct touch with your prospects and customers so that you can effectively deliver your marketing messages. Search Engine Watch contributor Nat McNeely has shared five video marketing strategies that... [Read more]

Over the weekend, Chris Munch released a mindmap for his The $100k Shout Out process. There is no charge for the mindmap. Remember, the purpose of this upcoming new training is to show you how even a complete beginner can generate $100,000/yr or more from scratch, using this unique strategy, while also giving you access to Munch’s new traffic... [Read more]

Pay-per-click (PPC) advertising technique helps you to drive traffic to your websites. It enables you to target specific audiences, countries, and the time you want to display your ads. Search Engine Watch contributor Adelina Karpenkova has shared a two-step process to help you drive more SEO traffic using PPC. Karpenkova says, “There are... [Read more]

Video marketing has been in streamline for a long period and it continues to grow in different formats. Today video is visible on social media, emails, blogs and more. ClickZ contributor Eoin Dowdall has shared five video marketing trends. Read this article to learn how video continues to influence more brands and marketers. Dowdall says, “There’s... [Read more]

It is predicted that by 2020, 50% of all searches would be voice search. 55% teens and 44% adults use voice search on daily basis. Keeping these statistics in mind it is important to give equal importance to voice search as it is given to the traditional search. SEMRush contributor Himanshu Rauthan has shared seven ways to help you improve your... [Read more]

New software, Explaindio Elements, creates a well-rounded collection of video styles. Just about any video you want to make, you can create with it. In fact, you can create: ► Hollywood-style Promo Videos ► Creative Kinetic Typography ► Attention-Getting Animation... [Read more]

Data has become one of the most precious elements in today’s business environment. Correct use of various types of data can be useful in getting more customers and retaining them. The Digital Marketing Depot is hosting a webinar on ‘Location data strategies to improve customer experiences’ on Tuesday, August 20, 2019 at 1.00 pm EDT. Attend... [Read more]

Search Engine Optimization process requires your constant involvement in the analysis of the search engine algorithms preparing your websites to achieve higher rankings. MOZ team has published a video featuring Kameron Jenskins on five common objections we face in SEO. MOZ team says, “How many of these have you heard over the years? Convincing... [Read more]

According to Google, the content that does not add value or knowledge to the web is considered Think Content. The search engine identifies such content and penalizes the websites. The Cognitive SEO contributor Adrian Cojocariu has published a comprehensive guide on avoiding the Google thin content penalty. This detailed guide explains the thin... [Read more]

If you are seeking a clear introduction to how to take advantage of video in your marketing, take a look at Successful Online Video Marketing. This fresh guide introduces even the newest beginner to the processes involved in adding video marketing to your marketing tools... [Read more]

If you want to achieve email marketing success, you need to have the tools that tell you about the performance of your different marketing campaigns. For creating strong email marketing campaigns you need to keep close watch on your email subject lines as they give a glimpse of your email. AWeber contributor Liz Willits has shared a useful statistics... [Read more]

Reaching out your customers directly is the best way to establish long-lasting relationship with them. Whether it is email marketing or social media, you need to deliver an appealing message to your brand followers. The FullContact team is hosting a webinar on ‘Raising the bar with identity-based marketing’ on Tuesday, August 27, 2019 at 2.00... [Read more]

By providing a secure browsing experience you can offer a great surfing experience to your visitors. The research statistics say that 82% people do not visit websites that do not have a secure certificate. Quick Sprout team has shared an article on why your website needs HTTPS. Talking about the benefits of the HTTPS, Quick Sprout team says,... [Read more]

Instazign Pro is a new graphics intelligent designer. The creators, Brett Ingram and Mo Latif, say it can cut both the the time required to develop graphics and expense by up to 98%. "Artificial Intelligence" (AI) is a trending concept in marketing today. It makes software easier to use; the software has been designed to do a lot of the "thinking" for you... [Read more]

Your content possesses the capacity to captivate your audience and boost your sales. Persuasiveness is the element that requires focus while creating the marketing content. Apart from this, the graphics that you use to simplify your content, play a vital role. Shutterstock has published a guide to help marketers create attractive content. Shutterstock... [Read more]

We use different platforms and tools to promote products and services. In this process we closely communicate with the clients and try to persuade them to take an action. While using social media platforms, do we give them their personal space and stay away from offending them? Social Media Today contributor Mark Walker-Ford has published a... [Read more]

To make your company customer centric you need to business with your customer in a way that provides a positive customer experience. When you adopt this strategy, you need to put your customer first, and at the core of your business. To help you create outstanding customer experiences, MarketingProfs is hosting a webinar on ‘How to build a customer-centric... [Read more]

As you know, Botstar was released recently. It has proven to be a popular tool. Over 500 have been sold. Chat marketing is one of the biggest marketing opportunities of the next few years, but hardly any businesses are using chat automation to reach and connect with their customers... [Read more]

Link building is a very important strategy while planning your search engine optimization process. It helps you to get quality inbound links to your webpage with the goal of increasing the search engine rankings of the page or website. MOZ contributor Kameron Jenkins has published an useful article highlighting how to start link building for SEO. Jenkins... [Read more]

The success of your business depends a lot on the way you take care of your marketing campaigns. Creating marketing campaigns that influence people is a challenge and if you can deal with this challenge successfully, the results can be spectacular. Rainmaker.FM team has published a new podcast episode titled ‘How to market like a magnet and... [Read more]

Advertising is an art with which you try to capture the attention and hearts of the people. Today, with the rise of digital media you face several challenges in making your ad campaigns stand out from the crowd. To help you refresh your mind on creative advertising, Copyblogger contributor Beth Hayden has shared 13 timeless lessons from the father... [Read more]

Customer centricity enables your business to provide a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. A customer-centric business focuses on delivering best services to its customers. The Microsoft Advertising team has hosting a webcast on ‘The art and science of customer... [Read more]

Marketing automation can transform the way you do business. It helps in several ways. For example, reduced staff requirements, rise in revenue, right customer targeting, increased customer life-span and cross-selling. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation technology’... [Read more]

Quality content, backlinks to your website, site speed, social media presence etc. are the prerequisites for achieving higher search engine rankings. Along with these you also should keep a close watch on updated Google algorithms so that you can modify your SEO strategy. Searchmetrics contributor Jordan Koene has published a new podcast episode... [Read more]

Google algorithms keep changing and you need to cope with the revisions so that your websites are ranked in the search result pages. To learn how to create Google ready content you need to understand how the search engine looks at it. Search Engine Land contributor Barry Schwartz has published an interview video featuring Ruth Burr on ‘Human-readable... [Read more]