Keywords play very important role in achieving higher search engine rankings. There are several tools that help you to perform keyword research. But it is the context that plays larger role in the whole process. Search Engine Journal contributor Corey Morris has shared an eight-step guide to help you run through the process of keyword research.... [Read more]

When people follow you on social networks, they do not just follow your Tweets — they also take actions that provide value to your business. Having more followers on social network expands your reach and increases your chances of more and more sales. Search Engine Journal contributor Jon Clark has posted an article highlighting five Twitter... [Read more]

In today’s marketing scenario, data is of utmost importance. With appropriate ways of data collection and correct analysis methods you can better understand customer journey and take right marketing decisions. MarketingWeek is hosting a webinar on ‘Driving Value Through Sophisticated MarTech Integrations’ on Thursday, November 21, 2019... [Read more]

Wikipedia co-founder Jimmy Wales has launched a new social network – WT.Social. It is an ad-free social network. WT.Social’s sign up page has following announcement. “As social networks have grown, they’ve also amplified the voices of bad actors across the globe. Fake news has influenced global events, and algorithms... [Read more]

YouTube is one of the most used video sharing platform. Since video has special status in your marketing activities, YouTube becomes an essential part of an all-round marketing strategy. Social Media Examiner team has published a video titled ‘Creating YouTube Thumbnails That Win the Click’. SME team says, ” Want more views... [Read more]

Link building is the process of getting other websites to link back to your website. You can improve your SEO performance by building more links as quality links indicate credibility of your website content. Search Engine Journal contributor Jeremy Knauff has shared some useful tips on earning links by doing something newsworthy . Knauff... [Read more]

To know how you can improve your search engine optimisation and content marketing efforts, the first thing you should do it to learn how well your content is ranking in the search engine results. With SERP analysis you can learn about the possibilities and impact of creating new content on your website. Porten contributor Zac Heinrichs has shared... [Read more]

Google BERT update aims at enabling the search engine to better understand what people type into the search bar, especially in conversational search. Each of the algorithm update bring some news for marketers as well. Vertical Leap’s Dave Colgate has published an article highlighting the impact of BERT update on your marketing. Colgate... [Read more]

Well-planned search engine marketing campaigns can help you to boost your website traffic and make more sales. While working on your search campaigns you need to keep several points in mind so that you can come out with a high performing campaigns. PPC Hero contributor Margaret Hoffman has published a 26-point checklist to create effective search... [Read more]

Backlinks help you to secure higher SEO value. Backlinks help to build your website’s domain and page authorities. Ahrefs contributor Joshua Hardwick has published a new video ‘What are Backlinks and Why are They Important?’ to help you learn more about backlinks. Watch this video to discover: Why backlinks are importantWhat... [Read more]

To grow your business you need the flow of new customers which results into increasing sales. Customer retention can be strengthened by improving customer experience. Perficient Digital’s Eric Enge has published a new podcast episode titled ‘Why Personalization can Unlock Customer Loyalty and Bottom-line Results’. Perficient... [Read more]

The key to achieving video marketing success lies in the the total number of views your video content secures online. It is important to adopt right optimization strategy to feature your video content int he search results. Search Engine Journal contributor Marcus Ho has shared six YouTube and video optimization tools to get more video views.... [Read more]

Website creation is a complex task. You need to depend on several persons to create a dynamic website. Since your site plays an important role in creating a strong online presence for your business, you cannot ignore it. Today we have several ready-to-use website developing tools for quickly creating new websites. Quick Sprout team has shared... [Read more]

Social media hashtags help you to get your content discovered by the target audience. Carefully created hashtags can help you to achieve wider exposure on social media sites. Jeff Bullas has highlighted the key advantages of building a strong social media hashtag strategy. Bullas says, “Is your hashtag strategy helping or harming your... [Read more]

The state of SEO changes with the introduction of new algorithms by search engines. You need to keep pace with the latest algorithms to achieve better SEO results. Backlinko team has published a new guide called ‘The Definitive Guide To SEO In 2020’ to help you learn about the future of SEO. This comprehensive guide has the following... [Read more]

AdWeek contributoor Shoshana Wodinsky has reported that TikTok is testing shoppable video ads. Currently, more than 500 million people globally use TikTok every month. Talking about the TikTok update, Social Media Today contributor Andrew Hutchinson says, “The addition could open up a lot of opportunities for TikTok creators. Over time,... [Read more]

Advertising on Google network allows you to reach more people online by increasing brand awareness and reconnecting with your site visitors. A variety of ad options give you the flexibility to promote your business in a dynamic manner. Sometimes it happens that your ads do not give desired results. You can improve ad performance by analysing your... [Read more]

Instagram has come out as a strong platform for businesses to showcase their products. To achieve marketing success on Instagram you should use hashtags for getting your content a wider visibility and reach more people. Social Media Examiner’s Jenn Herman has published a new guide on improving your business performance with Instagram hashtags. Herman... [Read more]

Your marketing campaigns speak for you. Influential campaigns help you by appealing to your audience and give a boost to your sales. Attest and Marketing Week have released a new guide called ‘The Marketing Leader’s Guide to Campaign Planning’. MW team says, “You know how to set up a campaign. But how can you elevate your... [Read more]

Twitter Media Studio has a new tool called Conversation Insights which enables publishers to see tweets they may have missed on a customizable dashboard. With this tool you can see what’s being said about your tweets by other Twitter users. Social Media Examiner’s Grace Duffy has published a new podcast episode titled ‘Twitter Introduces... [Read more]

Social listening is the process of learning what people are saying about your brand or industry. It is an important tool for determining an effective social media strategy. With social listening you can make your products and services the way your customers want. MarketingProfs is hosting a webinar on ‘Using Social Listening... [Read more]