The Exposure Ninja team has published a new podcast episode titled ‘Lessons learned from the world’s most successful email marketers’ featuring Liz Willits. Stacey Overton says, “Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and... [Read more]

The Marketing Land contributor George Nguyen has published a guide to podcast advertising. This guide offers basics to advanced-level tips on venturing into podcast advertising. Nguyen says, “Here are some crucial factors and pointers to get the most out of your podcast ad campaigns. Benefits and drawbacks of podcast advertising Benefits. “We... [Read more]

Customizing your content according to the needs and interests of your audience is a quicker way to achieve success. In content marketing segmentation is such a strategy that can help you to achieve better results. The Target Marketing contributor Andrew Schulkind has shared an article on using segmentation to improve content marketing. Schulkind... [Read more]

An effective sales and marketing strategy serves as a link between your goal setting and efforts. It helps you to transform your business online. The Target Marketing contributor Lauren Ackerman has shared an article on building a sales and marketing strategy using 5 Cs. Ackerman says, “Let’s start with a big, uppercase C that underpins... [Read more]

Content creation and marketing are creative jobs where you have to think about new ways to create more opportunities with innovative and interesting content. The Content Marketing Institute contributor Ann Gynn has shared 30 ways content marketers waste their precious time. Gynn says, “We asked the speakers at Content Marketing World to... [Read more]

The Content Marketing Institute team has shared a video titled ‘Content strategy & SEO for lead generation’ featuring Andy Crestodina. The CMI team says, “Your content and your website are a bridge between a Google search results page and your website thank-you page. In this clip from Content Marketing World 2018, Andy Crestodina,... [Read more]

The Ezoic Inc. team has published a new podcast episode titled ‘Facebook’s ‘Like’ button a GDPR risk and more’. Ezoic team says, “Tyler and Whitney discuss how Facebook’s ‘Like’ button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building... [Read more]

To achieve content marketing success you need to enhance its reach to more and more people and make sure that they read it. The Copyblogger contributor Pamela Wilson has shared eight simple ways to make people read your content. Wilson says, “It just takes a few minutes to turn an overwhelming mass of text into a post that engages the... [Read more]

The Searchmetrics contributor Jordan Koene has published a new podcast episode titled ‘Producing holiday content that performs’ featuring Tyson Stockton. Listen to this podcast episode to discover the following: When to start working on holiday content productionHow to work around your cross-functional partners’ timelinesPrioritization... [Read more]

The Search Engine Land team has published a video on ‘Importance of internal linking and video SEO’ featuring IBM’s SEO expert Tanu Javeri. Barry Schwartz says, “I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small changes... [Read more]

The MOZ team has published a new Whiteboard Friday video ‘Programming for SEOs ‘ featuring Paul Shapiro. Watch this video to learn some useful ways to improve your SEO efforts. The MOZ team says, “Maybe it’s crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But... [Read more]

To improve your pay-per-click ads you need to strategically publish them. The ad content needs to be reflective so that the viewers click and visit your website. The Search Engine Journal contributor Navah Hopkins has shared 10 tips to make more from your local PPC ad. Hopkins says, “Here are my top 10 ways to win at local PPC. 1. Claim... [Read more]

Snapchat has launched Instant Create, a new ad creation tool for the platform. It allows users to create their ads in three easy steps. The Snapchat team says, “Today we’re excited to introduce Instant Create, an easy way for advertisers to create ads in three simple steps. Just select your objective (increase web visits, app installs,... [Read more]

The content marketing domain is undergoing several changes and it has become an integral part of promotions with the help of various tools. The MarketingProfs contributor Heather O. has shared an article which offers some useful tips on improving content marketing. Heather says, “To effectively drive ROI, companies should first and foremost... [Read more]

The Search Engine Journal team is hosting a webinar on ‘Improve your PPC performance starting today with these 7 expert actions’ on Wednesday, August 14 at 2.00 pm ET. This webinar will be presented by Puneet Vaghela and Sal Mohammed from Adzooma. The SEJ team says, “This webinar will answer all those vital questions – and... [Read more]

Hashtags on social networks like Facebook and Instagram help you to promote your content and mark it. Right use of such hashtags can be rewarding in your marketing journey too. The HubSpot contributor Caroline Forsey has published a guide to ‘Instagram Hashtags for 2019’. Forsey says, “Adding one of the most popular Instagram... [Read more]

To improve your site’s search engine rankings you need to be consistent and up to date in your SEO strategies. Regular technical SEO audits can help you to maintain this consistency. The State of Digital contributor Jo Juliana has shared 10 points that you should consider to perform technical SEO audits. Juliana says, “I have been... [Read more]

The MarketingProfs team has published a new podcast episode ‘Marketing With ‘A-Peel’: Savannah Bananas Owner Jesse Cole on Marketing Smarts’. In this podcast Cole reveals some useful techniques to win at marketing game. You will learn the following: Get crystal clear about your real mission and focus Stop overthinking.... [Read more]

The MarketingProfs team is hosting a webinar on ‘How to Build (and Level Up) Influencer Campaigns’ on Thursday, August 15, 2019 at 2.00 pm ET. Attend this webinar and learn: The six elements of influencer campaigns and how to build for themTo establish goals for your influencer campaigns and measure appropriatelyTips to reach out and convince... [Read more]

The WordPress system allows you to easily manage your website content and design. It also helps you with several plugins that enable you to deliver a great website experience to your visitors. The Quicksprout contributor team has shared 11 reasons why you should use WordPress for your websites. Lars Lofgren says, “WordPress is a content... [Read more]

The Social Media Examiner is hosting online ‘Video Marketing Summit 2019’ on August 5-9. Attend the summit to learn: Create videos that sellSetup YouTube channels (and ads)Use Facebook video adsCreate compelling Instagram Stories and IGTV contentSucceed with live videoLeverage LinkedIn video. The expert speakers and their topics... [Read more]

The Inflow contributor Tory Gray has posted a podcast episode ‘How to migrate your website without losing your SEO’ to help you with steps to migrate your e-commerce website with least SEO performance effects. Gray says, “Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a... [Read more]

The Searchmetrics team has published a new podcast episode ‘Building a realistic holiday SEO roadmap’ featuring Tyson Stockstone and Benjamin Shapiro. Listen to the podcast to learn the following: How to turn your holiday research into actionGetting buy-in from your executive teamHow to work with your cross-functional partners. Building... [Read more]