BERT (Bidirectional Encoder Representations from Transformers) is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Journal, BERT will impact 10% of search queries including... [Read more]

According to an eMarketer report, total US retail sales are expected to reach 3.8% to $1.008 trillion during the 2019 holiday season. And US retail ecommerce spending will rise 13.2% to $135.35 billion. Online advertising is one of the best ways to reach out more shoppers during holiday season and increase your sales. Nicky Rettke Director,... [Read more]

Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers. WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social... [Read more]

Our long-time readers know the name Sean Donahoe, the creator of many software and training products for online marketers. Today, he begins promoting his latest tool for successful online marketing, Unhustled 6-Figure Freedom. He is starting the promotion with what he calls his 5-day Challenge. For the next 5 days, he will challenge you to re-think... [Read more]

Google has launched different extensions to help advertisers make their video ads more relevant. Google Ads team has announced that video ads can be improved with call-to-action extensions and Sitelink extensions. Google Ads team says, “To help you hit your business goals, we’re improving interactivity on YouTube with new extensions... [Read more]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick... [Read more]

A strong SEO strategy avails you several benefits. Some of them are: You can build your brand with it. Your SEO-optimized website earns more traffic.It helps your target audience to find your website.It boosts your credibility and authority and enables you to stay ahead of your competitors. You can either outsource your SEO work or do it... [Read more]

Some new marketers may not be aware of the power of Google AdWords, Google's pay per click service for marketers. For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads... [Read more]

Digital Marketing Depot team has published a new e-book titled ‘The 10 Call Analytics Reports That Will Change Your Marketing’ to help you improve your marketing performance with efficient call analytics. DMD team says, “This new ebook shows 10 advanced call tracking and analytics reports you can use to significantly increase... [Read more]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00... [Read more]

Effective lead generation helps you to get more prospects and increase the possibilities of increasing your sales. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at 2.00 pm ET. Entrepreneur team says, “This webinar will be moderated... [Read more]

New software, called 'Speaq Video Software' was released earlier this week by Brad Stephens. It automates the creation of marketing videos. It's available for a very short launch period, starting Monday and ending today. During this launch, you have a choice of making videos for your own websites or, for just $2.95 more, receiving an agency license so you can sell videos you create to clients. In fact, you can let clients build their own videos. Either way, you can charge a fee to your clients... [Read more]

To achieve content marketing success you need new tactics that help you to catch your audience’s attention and convey your message. Thought leadership is one such tactic used by content marketers to build credibility for better marketing results. HubSpot contributor Rebecca White has published ‘The Content Marketer’s Guide to Thought... [Read more]

Custom Audience ad targeting option allows advertisers to target an audience from an uploaded customer list. By building a custom audience for social media ads you can improve your advertising ROI. Buffer contributor Heather-Mae Pusztai has shared a step-by-step guide to build custom audiences for your social media advertisements. Pusztai... [Read more]

According to a Statista study, the number of total social media users has reached 2.82 billion in 2019. We may expect even more people to use social media sites in the coming year. You need to have a strong strategy to take advantage of different social media platforms for promoting your business. Business 2 Community contributor Tiffany Fowel... [Read more]

Any marketer, whether online or local, needs to do 3 things: 1. Get traffic to their online or brick-and-mortar store. 2. Sell a product or service. 3. Deliver the product or service. That process is universal; every marketer must do it. Traffic is especially hard, though, for marketers new to the online space, a new online marketer or a local marketer that knows online is the future and has a new website... [Read more]

You need a strong content marketing strategy to persuade your prospects to become customers. A good strategy helps you to meet your marketing goals. A CMI study has revealed that approximately 91% organizations use content marketing to connect with their customers. Business 2 Community contributor Dave Polykoff has shared five points to help... [Read more]

In the process of repurposing a piece of content, you change the format of the content, and change the target audience for the content. It allows you to use the same content for two different purposes. Search Engine Journal team is hosting a webinar on ‘How to Repurpose Your Content & Maximize Demand Gen Results’... [Read more]

To continuously improve your marketing performance, you need to stay creative and make your team members curious abut new marketing ideas, as well. By leading your team members to perform their marketing activities with a creative and critical mindset, you can energize them and improve your overall marketing performance. State of Digital contributor... [Read more]

Green screen technology can improve the appearance of your videos, making them more likely to: ► Get people to watch till the end ► Attract Likes, Tweets and Re-posts ► Get clicks on your Call to Action buttons. With green screen technology, you record your video in front of a screen that is a particular shade of green. You then use software to remove that green backdrop and replace it with any scene you have a picture of... [Read more]

Business 2 Community contributor Brett House has published an article ‘Intent Marketing, Then and Now’ highlighting how Internet marketing has changed over time. Brett says, “Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which... [Read more]

Engagio’s Jon Miller defines Account-based marketing (ABM) as “a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts”. You can employ different tools to improve your ABM performance. Podcasting is one such way to do it. Business 2 Community team... [Read more]

According to a report from Cision, global content marketing revenue will reach $300 billion by the end of 2019. You can be a part of this huge segment by employing right skills to improve your performance. State of Digital contributor Helen Brooks has shared seven skills that can help you to improve your content marketing results. Brooks says,... [Read more]

Effective keyword research helps you to achieve desired SEO performance and increase your website traffic. Neil Patel has published a new video ‘How to Find Hundreds of Thousands of SEO Keywords For Free’ to help you do effective keyword research to achieve your SEO goals. Patel says, “A few years ago, you would need a handful... [Read more]

You can use Google Optimize testing tool to offer a great website experience to your visitors. Merkle’s Nazifa Begum has published a step-by-step guide on correctly implementing Google Optimize for your website. Nazifa says, “There are a couple of ways to implement Optimize. It can either be implemented via GTM, or it can be hardcoded... [Read more]

Social media platforms have become an integral part of today’s marketing activities. To continue improving your social media marketing performance you need to know how people are responding to it. Neil Patel has published a new video ‘This Social Network’s Organic Reach Will Drop Dramatically in 2020 – Here’s Why’ sharing... [Read more]