Improving Twitter Ads Performance - IM NewsWatch, September 6, 2022

September 6th, 2022 at 8:20 am EDT


 

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Semrush Highlights 10 Free Online SEO Training Courses

The Semrush team has published an article featuring top 10 free online SEO training courses. The Semrush team says, “Below you will find 10 of the best free online marketing courses targeting SEO. The organizations offering these tutorials are well-known and highly respected by SEO professionals and marketers alike. Many of these sites offer... [Read more]

How to Master WordPress Site Speed Optimization [Guide]

Ann Smarty has published a new guide ‘How to Master WordPress Site Speed Optimization’ on SEO Consulting blog. She says, “Whether you’re a website developer or a site visitor, I’m sure we can all agree that slow websites cost. They cost time and money. The lower conversion rates for website owners and small businesses irritate... [Read more]

Improving Twitter Ads Performance

Twitter offers targeted advertising options to make the most of your marketing investments. Social Media Examiner contributor Anna Sonnenberg has shared some useful tactics to target competitor audiences on Twitter. She says, “If you’ve been looking for an easy way to research competitors’ ads on Twitter, you may have come up empty-handed.... [Read more]

Cheetah for WordPress: drag-and-drop, easy-to-use website builder #ad

With Cheetah for WordPress, you can build high converting sales funnels, pages and websites in minutes using its easy-to-use Drag & Drop editor. ECommerce sites, blogs, corporate sites, online course (or courses) sites, and other sites — all are simple to build with this new platform by Builderall. The sites Cheetah for WordPress builds... [Read more]

How to Write Great Image Alt Text and Get More SEO Traffic [Video]

HubSpot has published a new video ‘How to Write Great Image Alt Text and Get More SEO Traffic’ sharing some useful tips on improving marketing with images. The HubSpot team says, “Learn how to write killer Image Alt Text from one of HubSpot’s SEO experts. This easy to execute tactic will help drive more traffic to your website and... [Read more]

Create Content Planning Workflow [Video]

Content Marketing Institute has published a new video ‘Create Content Planning Workflow’ to help marketers plan their content marketing. The CMI team says, “Follow this five-step process outlined in this segment of Marketing Makers Episode 12 so your content plan will be more strategic than a never-ending list of one-off requests.” Content... [Read more]

Winning at Retargeting: Tips to Reconnect & Convert [E-book]

Search Engine Journal has published an e-book ‘Winning at Retargeting: Tips to Reconnect & Convert’. The SEJ team says, “You’ll learn a complete framework for successful conversions and find retargeting examples from brands to inspire your own campaigns, too. By the end of this guide, you’ll be able to: Understand the differences... [Read more]

Link-Share Secrets: Share links; build your business #ad

Jeremy KennedyJeremy Kennedy, Arkansas hourly worker, was at wits’ end. He just released Link-Share Secrets to tell how he got past his dead end. He had not been able to support his family with what he earned. As if that were not bad enough, his life turned sour in many ways, including losing his wife and family. She couldn’t take it any... [Read more]

Ultimate Social Media Marketing Checklist [Infographic]

Social Media Today contributor has published an infographic featuring the ultimate social media marketing checklist. Andrew Hutchinson says, “Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads? There’s a lot to consider, and to keep on top of, which can... [Read more]

Programmatic Advertising Explained

Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Search Engine Journal contributor Brooke Osmundson has published an article explaining programmatic advertising and how it works. She says, “Automated technology... [Read more]

Make Your Mobile Ad Experiences Hyper-Engaging, September 7 [Webinar]

The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek... [Read more]

ShopFunnels: Online stores without the monthly Shopify fees #ad

The eCommerce marketplace is much bigger than the make money online (MMO) marketplace. ShopFunnels help you enter that market with style and without any tech skills.... [Read more]

How to Do Keyword Research for SEO: The Ultimate Guide [E-book]

Search Engine Journal has published an e-book ‘How to Do Keyword Research for SEO: The Ultimate Guide’ explaining the keyword research process. It covers the following chapters: How to Get Started With Keyword Research for SEO How to Use Local Keywords to Rank Higher on Google Tips for Keyword Research & Content Localization Success 13... [Read more]

The Art of Reusing Content [White Paper]

Content Marketing Institute has published a new white paper ‘The Art of Reusing Content’. The CMI team says, “The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns. In this lookbook, you’ll learn: The impact... [Read more]

Make the Most of Your Marketing Dollars, September 29 [Webinar]

Marketers are more challenged than ever to prove ad efficacy. One KPI of increasing importance is incremental revenue, or revenue that would not have occurred without a particular campaign. Adweek is hosting a webinar ‘Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars’ on Thursday, September 19,... [Read more]

Scriptdio makes high-impact sales scripts for your sales videos #ad

It's wonderful to be able to create an attractive video for just a few dollars, but the problem is that without a compelling sales script your videos, no matter how visually attractive, will not sell anything.... [Read more]

6 Keys to Effective Content That Ranks High on SERPs Right Now, September 7 [Webinar]

Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic. Search Engine Journal is hosting a webinar ‘6 Keys to Effective Content That Ranks High on SERPs Right Now’ on Wednesday, September 7, 2022, at 2.00 pm ET. The SEJ team says, “Join this next... [Read more]

A Beginner’s Guide to How Google Ads Work [Guide]

MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’ explaining how Google Ads work. Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for your advertising, then you need to understand that cost per click (CPC) is the amount you pay for a click on... [Read more]

Is Your Checkout Helping You Build Deeper Customer Relationships? [Report]

Industry Dive has published a new report ‘Is Your Checkout Helping You Build Deeper Customer Relationships?’ explaining how you can use the checkout pages to build customer relationships. The ID team says, “Optimizing for mobile checkout means more than improving forms or implementing one-click checkout. Brands today must create experiences... [Read more]

7 Figure Launch System by Michael Chaney #ad

In the last decade or more Chaney has lifted himself from a dead end job he hated to substantial success through creating and selling products online. We have bought several of them online.... [Read more]

Unlocking Customer Data: Important Lessons from Ecommerce Innovators, September 8 [Webinar]

Smart brands use analytics to unleash powerful insights into customer preferences, behavior, and intent. eMarketer is hosting a webinar ‘Unlocking Customer Data: Important Lessons from Ecommerce Innovators’ on Thursday, September 8, 2022, at 2.00 pm ET. The eMarketer team says, “Join us and you will learn how to: Create a single view... [Read more]

Five Reasons You Shouldn’t Be Worried about Google’s Helpful Content Update

Google has started to roll out the new helpful content update. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. seoClarity contributor Mitul Gandhi has shared five reasons why you shouldn’t be worried about it. He says, “Google has provided... [Read more]

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