Content marketing is an efficient way to reach out your target audience and make them pick up your offer. The Rainmaker team has published a new podcast episode titled “How to Use Emotional Content to Engage, Inspire, and Persuade” to help marketers create persuasive content. Amy Harrison says, “In today’s episode you’ll... [Read more]

Video has been used by marketers to promote and market their products and services. It has proved to be a very useful way to reach out and persuade people to make purchases. Content Marketing Institute contributor Joe Forte has shared five types of video you should add to your social media marketing. Forte says, “Do you want to refresh... [Read more]

There re several Captcha engines available with technologies such as solving an equation, copying a character string or the one invented by Google, checking a checkbox. On the question and answer site, Quora, recently someone asked, “Why can’t bots check ‘I am not a robot’ checkboxes?” You have seen those boxes. We all... [Read more]

How well does your site rank in Google? Well, that’s a trick question. There’s no such thing as generally ranking in Google or any other search engine. You have to ask “How well do you rank for some particular keyword?” Pick a keyword that is important to your business. Depending on what business you are in, it could be “classic... [Read more]

Buffer’s Brian Peters has published a podcast sharing the findings from a study comparing the performance of vertical video vs. square video. Peters says, “While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know... [Read more]

When it comes to social media marketing, you need to equally divide your efforts among all the major platforms. Also you need to study and find out the right time to post on all the social platforms. To help you score better on Instagram, HubSpot contributor Clifford Chi has published an article highlighting the best time to post on Instagram in... [Read more]

Content is the heart of marketing today. But it is difficult to create fresh content for all your marketing and promotional efforts. One of the ways you can continue to grow your marketing efforts is by re-purposing your already existing content. The Blog2Social’s Monika Zehmisch has shared an infographic highlighting five ways you can re-purpose... [Read more]

Paul Ponna is releasing new software later this week, called ChatterPal. It merges cutting-edge “Interactive 3D Avatar” technology with AI-based “SMART Chat Automation” to deliver results that no typical chat application can. Your chats can take advantage of over 100 Text-To-Speech voices in 25 languages. As you might have guessed,... [Read more]

In the era of digital marketing it is important to stay connected with people connected with your business. A well-planned marketing community could serve a great purpose in this direction. Entrepreneur contributor Sumit Ghosh has shared seven advantages of having a marketing community. Ghosh says, “Just as the growth of the Internet has... [Read more]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings... [Read more]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like... [Read more]

Freemium is an interesting word. It's a "neologism" (look it up) that describes a business model many online marketing companies (especially small ones) are using. It's a combination of "free" and "premium".... [Read more]

AdWeek is hosting a webinar on ‘The Definitive Approach to Advanced Media Measurement’ on Wednesday, February 27, 2019 at 1.00 pm ET. The AdWeek team says, “Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome... [Read more]

It is important to embrace social media platforms to boost your sales and marketing efforts. With right social channels you can reach maximum number of people online and improve your business. While using social channels for doing business, you need to be careful about the correct use of these tools and the ways you can use them. Social Media... [Read more]

Social media marketing needs constant innovation which helps you boost your follower’s interest in what you are sharing. You can do it with a set of tools that can help you touch upon various aspects of the social marketing. The Social Media Daily contributor Aleh Barysevich has shared 10 social media marketing tools to help you improve your... [Read more]

37 marketing bots are ready to assist you in your online business. Affiliate Bots 2.0 is the sequel to last year's Affiliate Bots 1.0, which has over 3,500 sales and continues to convert every day. They have added some new software tools to this one, focused on "Traffic" and "Websites" (as well as "affiliates"), so it's a toolbox for anyone selling online... [Read more]

Your search engine rankings depend on multiple aspects and website speed is one of the crucial factors that influences your SEO. Yoast’s Jono Alderson has shared an article highlighting the impacts of your site’s speed on SEO. Alderson says, “Google understands that the time it takes for a page to load is a key part of the... [Read more]

Google defines Google Tag Manager as “a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app”. You can connect your site with the tag management system by installing GTM on your site. Absolute contributor Ben Austin has... [Read more]

An eMarketer report has stated that in 2019 the US digital ad spend will surpass the traditional advertising and reach $129.34 billion. According to the report, the mobile will account for two-thirds ($87.06 billion) of digital ad spend this year. The following images shows the prominent digital ad players and their dominance. You can... [Read more]

Million dollar marketer Kevin Fahey is offering to share his success secrets. He is offering free training in an on-demand webinar that you can access 24/7. Fahey has observed that many new marketers are confused and sent in multiple directions at once by the many training products and software products being offered daily... [Read more]

Images and video play a vital role in delivering the right message to your prospects and customers. And the emergence of infographic has enables us to pack tons of information in a single image for better results. HubSpot contributor Lindsay Kolowich has shared a short guide to quickly creating infographics. She has shared shared 15 infographic... [Read more]

In two-tiered search engine results page (SERP) strategy you try to display your product or service at the top and down the page. MOZ team has published a video featuring Will Critchlow on the impact of a Two-Tiered SERP on your content marketing. The MOZ team says, “If you’re a big site competing to rank for popular head terms,... [Read more]

The Business 2 Community team is hosting a webinar on ‘Finding the Winning Formula for Your Growing Brand’ on Thursday, March 7, 2019 at 2.00 pm EST. The B2C team says, “In this webinar, we’ll discuss how to up-level your marketing strategy to fuel growth by aligning teams and budgets, finding the right level of personalization... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘How to Prepare for a Successful Marketing Analytics Implementation ’ on Tuesday, February 26, 2019 at 1.00 pm EST. The DMD team says, “Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or... [Read more]

The SEMRush team is hosting a webinar on ‘The Social Media skills & traits you need the most in 2019’ on Wednesday, February 27, 2019. The SEMRush team says, “Every new year means a set of new trends for digital marketers to consume and improve their marketing strategies. Whether you’re experienced in social media or just getting... [Read more]

Your content should have two prominent things – quality and search optimized content. The articles and blog posts you publish play major role in getting traffic to your sites which makes it necessary to have a focus on SEO. Search Engine Watch contributor Ann Smarty has shared four tools to help you better structure your article for SEO and... [Read more]

One of the biggest problems that the marketers are facing online today is click fraud. As we know – Click fraud occurs on the Internet in pay-per-click online advertising and creates a huge loss on the part of advertisers. Search Engine Watch contributor Mike Ncube has shared three common types of click frauds and how to tackle them. Ncube... [Read more]