The Content Marketing Institute team has published an article sharing three happy little content marketing examples. The CMI team says, “This week, Mountain Dew brings back Bob Ross, Twitter Marketing gets into bracketology, and shipping containers predict the future. Redo The Joy of Painting (courtesy of Mountain Dew) Mountain Dew is a loud brand.... [Read more]

There are several techniques to improve your search engine rankings. Backlinks help you to get achieve better search engine rankings. Content Marketing Institute contributor Holly Rollins has published an article highlighting the basics of link-building to boost your SEO. She says, “Many content marketers, though, find link-building to be a... [Read more]

Content Marketing Institute is hosting a webinar ‘Convert More Buyers from Your Content with Conversational Marketing’ on Wednesday, March 31, 2021, at 2.00 pm ET. The CMI team says, “Join Drift on this live webinar to learn how to break through the noise and stand out from the competition with a content marketing strategy that converts. In... [Read more]

Marketers like webinars because they convert so well. If only webinar systems didn’t cost so much! That’s why LifeMeet was invented. Our first webinar platform cost us $800 per month. We couldn’t afford it, but that seemed to be the best available. That was 15 years ago when the software business was dominated by major companies. Fortunately,... [Read more]

Your email marketing success can be seen by measuring your email campaign’s open and click rates. ClickZ contributors Norman Guadagno & Greg Bouton have shared three secrets to increase email open and click rates in 2021. They say, “The very best email ever written is only of value if it arrives in inboxes and is opened. This may be... [Read more]

Grabbing your customers’ attention is a challenge. By employing the right psychological tactics, you can keep them with you for longer. ClickZ’s new guide step-by-step guide ‘How to Measure Consumer Attention’ will help you achieve marketing success. Download now to learn how to: Measure performance beyond baseline verification... [Read more]

Personalization is key to achieve your marketing goals. It helps you closely connect with your prospects and customers and make them take desired actions. ClickZ has published a new white paper entitled ‘Path to Personalization’. This whitepaper will help you understand the different steps on the path to personalization: Establish your... [Read more]

Private Label Rights (PLR) content can come in handy for busy marketers: • Sometimes you are too busy to create fresh information for your followers. • Sometimes you need to address a topic you only know a little about. • Sometimes you want to enter a new niche. In times like these, PLR can get you moving quickly. Someone else creates... [Read more]

Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, April 22, 2021, at 1.00 pm ET. The CMI team says, “In this 30-minute Tech Talk you’ll learn from an expert panel how to: Monetize your content assets Balance audience privacy with monetization Stay profitable in the... [Read more]

ClickZ has published a new white paper titled ‘Marketers call for tighter social media rules’ highlighting the results of a survey. The Facebook/Australia confrontation last month sent waves around the digital marketing world, and ClickZ’s new report covers all the important questions. Download today to discover what the consensus is on... [Read more]

Effective writing skills can help you to capture the attention of your audience and persuade them to take an action. Copyblogger’s Brian Clark has shared a five-step process to help you solve three painful writing problems. He says, “I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a... [Read more]

The quality of PLR content makes a big difference in how you can put it to use. Of course, you want good grammar and spelling. That is obvious. But if there are mistakes, spell-checker software can fix the problems. But one thing you can’t easily correct is incorrect information. The creator of the content needs to be an expert, so you can sure... [Read more]

MOZ has published a new Whiteboard Friday video ‘7 Dead Simple Ways to Reduce Bounce Rate’ featuring Cyrus Shepard. The MOZ team says, “Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of... [Read more]

Google’s Aurora Morales has announced the launch of a new video series called ‘Sustainable Monetized Websites’. She says, “The new series Sustainable Monetized Websites is now available on the Google AdSense YouTube channel. If you create, manage or monetize online content, you’ll find these videos a handy resource for... [Read more]

Listicles are list-posts, are articles structured around lists. Listicles expand on each list item with additional information to make them more useful for readers. Ahrefs contributor Joshua Hardwick has published an article highlighting 10 steps to write great listicle posts. He says, “Listicles don’t have to be clickbait. Those mind-numbing... [Read more]

With new AIWA, you can become a web developer, selling your services to local businesses or online to businesses far and wide. You may not think of yourself as a web-developer or web-designer, but this new tool can give anyone the ability to build beautiful, functional websites. Build them for your own use or sell them to clients of your choice... [Read more]

Ahrefs has announced a new SEO course called ‘SEO Basics: What is SEO and Why is it Important?’. Sam Oh says, “In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works”. Ahrefs  [Read more]

Bizwomen Contributor Lindsay Mueller has published an article highlighting 4 questions to ask before you bring in a business partner. She says, “Due to the quickly evolving pandemic business landscape, many business owners have explored new options to sustain and pivot their business model within the past year. For some business owners, this has... [Read more]

MOZ is going to host the ‘MozCon Virtual’ event on July 12-14, 2021. Cheryl Draper has announced the initial agenda for the event. She says, “Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances... [Read more]

Serial product developer Venkata Ramana has just released his latest software, Breeze Funnels. It creates a brand new, unique type of sales funnel that he has worked with an underground group of marketers to beta test. It's now ready for all online marketers to put it to use. He calls this new type of funnel a "magic-funnel". They are "magic" because they are so much easier (and quicker) to build and use than ordinary funnels. They have a complete marketing system included, including traffic generation and hosting... [Read more]

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms. SEMrush contributor Michelle Ofiwe has published a guide called ‘Organic Keywords: SEO for Beginners’. It covers... [Read more]

Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy. HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density. Caroline Forsey says, “How do you... [Read more]

Social Media Examiner has published a new podcast ‘LinkedIn Ad Retargeting: What Marketers Need to Know’ featuring AJ Wilcox. Michael Stelzner says, “Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media... [Read more]

Neil Patel has published a new video ‘A Simple Way to Build More Links’ to help you build more links to your website and increase traffic. He says, “Today I’m going to teach you a simple way to build more links. So let’s take a term that’s somewhat competitive, but not too competitive. Let’s take a longer tail... [Read more]

Search Engine Journal has published a new podcast episode ‘Ask a PPC Live with Amy Bishop’. Talking about PPC, Loren Baker says, “The thing that really excites me about PPC is, and just a little bit about my background may be helpful to hear, is that when I first got started in marketing, it was more so media buying and PR. It was... [Read more]

Search Engine Journal has published ‘How to Advertise on Facebook: A Beginner’s Guide’ to help you make the most from your Facebook advertising efforts. About the Guide Want to know what makes a Facebook ad effective and how to set up your campaigns for success? Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A... [Read more]