Improving Paid Search Performance - IM NewsWatch, February 10, 2022

February 10th, 2022 at 5:36 am EDT


 

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Your Guide to Building a YouTube Ad Sequence

YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence. She says, “YouTube ad sequences offer a valuable opportunity to connect... [Read more]

How to Develop Instagram Superfans [Podcast]

The key to improving your social media marketing performance lies in growing your followers and fans there. Listen to the latest Social Media Examiner podcast ‘How to Develop Instagram Superfans’ to discover four useful ways to grow your Instagram following. Social Media Examiner  [Read more]

Proven Tactics to Boost Your eCommerce Conversion Rate in 2022, February 23 [Webinar]

Conversion rate optimisation is key to ensuring your customers seamlessly move through the sales funnel with the least amount of friction. In this webinar, you’ll learn from industry experts about the latest tools, tricks and tactics that you can use to instantly convert more customers. ChannelSight is hosting a webinar ‘Proven Tactics to... [Read more]

RoyalStock: huge bundle of stock media you can sell #ad

RoyalStock is an online platform, containing extensive stock assets, where you can build a profitable business. You can use the stock content (images, videos, stickers, animations, more…)in your own business and for your clients. Even better, you can use it to build your own online store, where you sell collections of media you curate. (You get a... [Read more]

Want To Improve Your Instagram Marketing? Here Are The Tools

To strengthen your Instagram, you need the right set of tools that can help you manage a variety of marketing and promotional activities on the network. Social Media Examiner contributor Anna Sonnenberg has shared 18 Instagram tools to improve your marketing. She says, “Want to do more with Instagram? Wondering if there are any tools to make... [Read more]

Improving Paid Search Performance

Paid search advertising is a proven digital marketing tactic for businesses. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. Search Engine Land contributor Melissa Liu has published an article sharing four ways to boost your paid search performance. She says, “PPC practitioners know... [Read more]

Automatic Accessibility Solutions For Search Marketers [Guide]

Accessibility testing is a type of testing done to ensure that your sites are usable by as many people as possible. Automated accessibility testing helps improve performance. Search Engine Journal has published a new guide ‘Automatic Accessibility Solutions For Search Marketers’ to help search engine marketers. Kim Krause Berg says, “Before... [Read more]

IntelliSqueeze builds GDPR-compliant squeeze pages online #ad

IntelliSqueeze allows you to create GDPR-friendly squeeze pages (a.k.a. landing pages) in just a few minutes, with everything you need, from easy-to-use online SaaS software. There’s nothing like it at anywhere near this price. It was created by Alessandro Zamboni and Dirk Wagner, who were the creators of the popular Cheatsheet Generator SaaS... [Read more]

Homepage Design & Linking Strategy For Publishers [SEO Case Study]

Your website homepage plays a key role in creating that important first impression. With proper homepage design and planning, you can retain visitors for more time on your website. Search Engine Journal has published a new case study ‘Homepage Design & Linking Strategy For Publishers’. Daniel Smullen says, “Implementing a paywall was... [Read more]

Emerging Consumer Behaviors [E-book]

Consumer behavior changes are one of the most important factors for marketing and advertising professionals to consider. Microsoft Advertising has published a new e-book ‘Life reinvented: emerging consumer behaviors’ to help marketers learn how consumer behavior changes. The Microsoft team says, “Since the start of the pandemic, we’ve... [Read more]

Facebook Organic Marketing: What Works in 2022 [Podcast]

Facebook organic reach is a measure of the number of people who see your content on the social platform when you don’t pay to boost that content. Listen to the latest Social Media Examiner podcast ‘Facebook Organic Marketing: What Works in 2022‘ to gain insights into developing your Facebook organic marketing strategy. Social Media... [Read more]

MailPro: Autoresponder for life; 4-day buying window #ad

MailPro is a brand new autoresponder that allows you to send unlimited emails to unlimited subscribers with one click and with no monthly fee. Autoresponders have been with us ever since email was invented. There are lots of autoresponders in use in our community, such as HubSpot, Constant Contact, GetResponse, Aweber, Mailchimp, ConvertKit. etc. They... [Read more]

How to Attract More Guests on Your Podcast

When you have well-known experts from your domain as guest speakers, the chances of reaching more audiences grow up. Entrepreneur magazine contributor Ginni Saraswati has shared four tips for attracting more guests to your podcast. She says, “To help guide you through the process of reaching out to guests and starting this value exchange on the... [Read more]

The Only Link Building Tools you Need [Video]

Ahrefs has published a new video ‘The Only Link Building Tools you Need (Free and Paid)’ to help you find and use the right link-building tools for better SEO performance. The Ahrefs team says, “In this tutorial, we’ll show you the 5 best link building tools and how they can be used in the link building process.” Ahrefs  [Read more]

9 SEO Predictions for 2022 [Video]

SEO is continually changing as google (along with Bing, Yahoo, and others) refine their algorithms to improve search results for their users. Website owners need to keep up with those changes to assure that their content continues to rank. Matt Diggity has published a new video “9 SEO Predictions for 2022”, highlighting his SEO predictions... [Read more]

Converzee: Growth Hacking Conversion Optimization Suite #ad

Converzee has been called "The Best Growth Hacking Tool" available in the market to help you in generating increased revenue. You can improve your profit from your current campaigns by just adding a few more lines of code. This new software is a collection of 18 conversion-boosting tools bundled into one integrated package.... [Read more]

How To Sell On Twitter With Their New Shopping Feature in 2022 [Video]

HubSpot has published a new video ‘How To Sell On Twitter With Their NEW Shopping Feature in 2022!’ to help you make the most of the upcoming Twitter feature. The HubSpot team says, “Have you noticed that some brands are using Twitter to sell their products? Well, Twitter is coming out with a new shopping feature and in this video,... [Read more]

Managing WordPress Revisions for Consistent Site Performance

It is important to keep your website or blog updated for getting a continuous flow of visitors. WordPress stores a copy of the post/page changes from the previous version. It helps us to a great extent in managing content creation. Elegant Themes contributor Randy A. Brown has published a comprehensive article on managing WordPress revisions to optimize... [Read more]

Five Video Capturing Mistakes To Avoid

Video is one of the most essential elements in your marketing mix. It helps you move closer to your audience and persuade them to take an action. IMPACT’s Zach Basner has published an article highlighting the five most common mistakes people make on camera. He says, “In this article, I’d like to break down with you five of the most common... [Read more]

What kind of graphics do you need? ClickDesigns makes them #ad

ClickDesigns makes logos, e-book covers, we graphics and more. And you don't have to be an expert to use it. You can create any type of graphics and designs with ClickDesigns in just a few clicks of the mouse button.... [Read more]

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

SEO Title Tags [Guide]

A title tag is an HTML element that specifies the title of a web page. A page’s title tag is displayed as part of the search snippet in a search engine results page (SERP). Rank Ranger’s Liraz Postan has published a complete guide titled ‘SEO Title Tags’. He says, “First things first, if you didn’t know by now, you should... [Read more]

How To Master Paid Social Media Advertising Like A Pro [Video]

Effective social media ad campaigns can give a boost to your business. With the right design and proper targeting, you can achieve your advertising goals. HubSpot has published a new video ‘How To Master Paid Social Media Advertising Like A Pro’ to help you improve your social media advertising. The HubSpot team says, “In this video,... [Read more]

SEO Competitive Analysis [Guide]

SEO is the key to your business growth. SEO competitive analysis gives insight into why competitors are outranking you and what to do about it. Search Engine Journal contributor Aleh Barysevich has published a guide ‘SEO Competitive Analysis’ for improving SEO performance. He says, “This guide includes best practices that will help... [Read more]

Copyblogger Shares Nine Truths about Making a Living Online

The Internet has presented several opportunities to people with the right skills. But how should you proceed to work online only to make your living? Copyblogger contributor Sonia Simone has published an article highlighting nine truths about making a living online. She says, “These nine truths double as online business best practices that all... [Read more]

Using Paid Advertising, Giveaways, and Influencers to Grow Your Business [Podcast]

Copyblogger has published the latest podcast episode ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business’ featuring Tim Stoddart. The Copyblogger team says, “Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget... [Read more]

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