Improving Customer Trust with Social Media - IM NewsWatch Newsletter, October 7, 2020
October 7th, 2020 at 6:23 am EST
Wednesday, October 7, 2020
Does Your Business Need an Audio Strategy?
When it comes to marketing and promotion today, you need to create content that helps you to reach a wider audience. Because your extended reach allows you to boost your business growth. Media Post contributor Arundati Dandapani has shared an article highlighting the importance of an audio strategy for today’s businesses. Dandapani says, “The... [Read more]
‘Grow your practice and profits faster offering Facebook and Google Ads services’ Workshop, October 14
Duct Tape Marketing Founder, John Jantsch is hosting a virtual workshop ‘Grow your practice and profits faster offering Facebook and Google Ads services’ on Wednesday, October 14 at 9.00 am CT. Workshop Announcment Whether you’re just testing the waters or ready to scale with Facebook and Google ads, figuring out how to sell, manage, and... [Read more]
Inc. Highlights Three Ways to Improve Customer Trust with Social Media
Inc. has published an article highlighting three ways to strengthen your customer’s trust with social media. The Inc. team says, “Let’s explore several ways you can use your social media accounts to build trust with new and existing customers. Practice Social Listening Social listening is the process of observing what users are saying... [Read more]
40 local business website templates; a consultant’s treasure chest #ad
Website Barato has been creating local websites for years. Now they are releasing their templates for 40 local niches, called WB 40 Professional Templates, to other consultants so you can quickly deliver professional sites to your local market. These 40 niches were selected based on their historic desire for a high-quality site and a willingness to... [Read more]
Six Ways to Create Sales Enablement Content
Sales enablement content refers to the content that you can use throughout the selling process. It boosts your sales efforts. IMPACT’s Editorial Director Liz Moorehead has shared six tips to help you create sales enablement content. Moorehead says, “If you’re a marketer who is struggling to create content your sales team will find... [Read more]
How to Build Effective Landing Pages
A well-planned landing page can help you to win more customers and increase your sales online. A combination of good graphics and influential script, can help you to do magic. IMPACT contributor Steve Polito has shared nine ways to help you create effective landing pages. Polito says, “Building a truly compelling landing page requires that you... [Read more]
‘Global Content Velocity and Marketing Campaign Best Practices’ Webinar October 8 [Webinar]
MarketingProfs is hosting a webinar ‘Global Content Velocity and Marketing Campaign Best Practices’ on Thursday, October 8, 2020, at 2.00 pm ET. The MarketingProfs team says, “As marketers plan for 2021, a high priority is to drive faster pipeline and revenue growth globally—while driving down costs and inefficiencies. Because companies... [Read more]
Earn Affiliate Commission By Helping People Save #ad
If you want to earn affiliate commission from Amazon, JCPenney, AT&T and 6,500 other famous brands, take a look at Frooggal. In less than two minutes, this brand-new software will help you build a complete money-making affiliate site with coupons and deals from the world’s biggest brands and online stores. Whenever we can use a coupon, we... [Read more]
Preparing 2021 Content Marketing Strategy
IMPACT’s Jen Barrell has shared a useful article on ‘what should a 2021 content marketing strategy include’. She says, “The atmosphere we’re building a content strategy in isn’t like it was last year. I’ve heard the phrase “these are unprecedented times” so often that it should be turned into a (socially responsible)... [Read more]
Generating More Leads with Interactive Content
Lead generation is an important aspect of your business growth. With quality leads, you can continue to get more and more customers. Jeff Bullas has shared some useful tips to acquire, qualify and nurture leads with interactive content. He says, “Interactive content is going to make you question that! While these two ideas seem closely related,... [Read more]
Your Guide to Creating a Custom Report in Google Analytics
Maddy Osman of WordPress has shared an article on creating a custom report in Google Analytics. The article covers the following: What are custom reports in Google Analytics? How to create a custom report in Google Analytics Final thoughts: custom reports in Google Analytics Osman says, “Google Analytics is an essential integration for any... [Read more]
What if you could click one button to market your product? #ad
Commission Blaster lets you click one button and promote any website or affiliate link on 30 social sites. These sites have over 2.5 billion members who are buyers when they see something they like. Login to Commission Blaster, insert the link you want to promote, and “blast” your link to the 30 sites by clicking the “TRAFFIC” button... [Read more]
Impact of Domain Age on Search Engine Rankings
Many people believe that older domains rank higher in Google search. Practical Ecommerce contributor Jill Kocher Brown has shared an article quoting Google’s John Muller that domain age is not a ranking signal. Brown says, “Many myths surround the complex signals that search engines use to determine organic rankings. I’ll debunk nine such... [Read more]
The CX Professional’s Guide to 2020 Holiday E-commerce
Bolt has released a new e-book titled ‘The CX Professional’s Guide to 2020 Holiday E-commerce’ to help you improve your holiday e-commerce performance. The Bolt team says, “Get our free 35-page CX/CI guide to ensure your site is really ready to convert and delight holiday shoppers! From Amazon to Dynamic Creative Optimization... [Read more]
Everything You Need to Know about Content Velocity
Content velocity refers to the amount of content a brand is putting out during a defined period of time. By learning about it, you can measure the performance of content in a stipulated time. Search Engine Journal contributor Patrick Reinhart has published a detailed article on content velocity. Reinhart says, “There are many use cases for measuring... [Read more]
Profile Mate: Boost your Instagram marketing #ad
Luke Maguire has just released new software called Profile Mate. It helps you mine Instagram for valuable data about prospective customers. In less than a day, over 500 copies have been sold. Profile Mate is the only Instagram analytics tool that enables you to get new email contacts daily and discover insights about your competitors' fans. It does it legally, ethically, and within Instagram's terms of service... [Read more]
CMI Shares 17+ Metrics to Evaluate Content Marketing Success
Content Marketing Institute contributor Ann Gynn has shared 17+ metrics to evaluate your content marketing success. She says, “We asked the experts presenting at Content Marketing World 2020 to share their top three metrics. Interestingly, but not surprising, their responses varied (and some answers aren’t measurable by numbers). Scroll through... [Read more]
Seven-Steps to Writing a Blog Post Outline
Blogging is a creative job. As we know, to achieve success in blogging, we need to write each blog post as if it is the only one we are to write. HubSpot contributor Ginny Mineo has shared a seven-step guide to help you write a blog post outline. Mineo says, “Below is my method for outlining posts and organizing my thoughts. You may prefer to... [Read more]
Are You Exploring Search Console Training on YouTube?
In November 2019, Google launched the Search Console Training YouTube series and started publishing videos regularly. The Google team says, “So far we’ve published twelve episodes in the series, each focusing on a different part of the tool. We’ve seen it’s helping lots of people to learn how to use Search Console – so we decided... [Read more]
Motvio: new premium hosting for marketing videos #ad
When you use one of the major video hosting services, (YouTube, Vimeo, etc.) you don't have complete control over your content. You also don't control your subscriber list. The hosting platform can take both away from you whenever they think best... [Read more]
Strategies to Improve Your SEO Performance
An effective search engine optimization (SEO) strategy helps you to grow your online reach and make more sales online. Well-researched SEO techniques can enable you to get more interested customers to your website. Search Engine Guide’s Robert Clough has shared seven effective SEO strategies to help you achieve your business growth. Clough says,... [Read more]
Improve Your Marketing with These Content Engagement Metrics
By measuring your content marketing performance, you can continue to enhance your campaign quality. Databox contributor Jessica Malnik has shared 30 content engagement metrics to help you improve your marketing. Malnik says, “here are 30 different ways that marketers are keeping an eye on how engaging their content is. 1. Bounce rate “Bounce... [Read more]
How To Go From Zero to 100,000 Subscribers on YouTube [Video]
Neil Patel has published a new video ‘How To Go From Zero to 100,000 Subscribers on YouTube’ to help you increase your YouTube subscribers. He says, “I’m really excited today because I’m going to teach you how to go from zero to 100,000 subscribers on YouTube. This is a two-week course, eight videos in total, actually six... [Read more]
Engaging On Your Instagram Business Account [Video]
Engagement is the key to achieving success on social media networks. By publishing content that helps you to capture your audience’s interest, you can make the most of your social marketing efforts. Sue B. Zimmerman has published a new video ‘Engaging On Your Instagram Business Account’ to help you improve engagement on Instagram business... [Read more]
‘Trends in Content Marketing 2021’ Webinar October 7 [Webinar]
Content marketing continues to evolve and grow year-by-year. By keeping pace with these trends, you can continue to grow your marketing online. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2021’ on Wednesday, October 7, 2020, at 2.00 pm EDT. The CMI team says, “We’ve lined up some of the best minds in content... [Read more]
Improve Your Content Performance Free Images
SEMrush contributor Amanda Milligan has shared a list of eleven sites to find free images for your content. Milligan says, “Continue reading for a list of selected sites containing free-to-use images to boost your content. And before choosing images, we recommend you use the SEMrush Content Marketing Toolkit to find trending topics and keywords that... [Read more]
Quick Sprout’s List of Best Website Monitoring Services
An effective website monitoring service can help you track things like latency, load balancing, site traffic, uptime, and other factors related to the health of your website. Quick Sprout has published a list of best website monitoring services. The Quick Sprout team says, “Website monitoring tools can determine everything from a large-scale outage... [Read more]
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