All the businesses aim at securing top most positions in the Google Search results getting more ratings. But have we analyzed how these ratings help us in converting more customers. To help you understand the connection, Search Engine Watch contributor Jason Tabeling has shared the results from a study. Tabeling says, “In fact, during... [Read more]

Email newsletters help you to generate more leads and improve your conversion rate. Besides this with newsletters you can establish yourself as an authority in your domain. HubSpot contributor Ginny Mineo has shared a 10-step guide to help you create an effective email newsletter. Mineo says, “For most marketers, this will sound familiar.... [Read more]

A study says that when you do not offer personalized content on the website, 70% of customers feel frustrated. By delivering satisfying customer experience you can retain your present customers for longer period and take their help to get new ones. With the integration of Artificial Intelligence technologies you can boost your efforts. ClickZ... [Read more]

Through Friday only, there’s a new online sales aid that has just been launched, available at a low launch price. Ankur Shukla has just released a new package of marketing aids, DFY Lead Pages. In it you get Lead Pages, Lead Magnets and Follow Up emails that he says you can use to build your email lists and earn affiliate commissions on complete... [Read more]

Exposure Ninja’s Tim Cameron has published a new video in the Google Analytics series. This video helps you to understand key metrics of Analytics platform. Cameron says, “Learn how to use Google Analytics and the key metrics you need to understand about your website’s visitors”. Watch the video on following page. Google... [Read more]

There are several brands who have achieved success through effective Instagram marketing. To make your Instagram journey similar to them you need to learn what successful brands do for goal achievement. Adweek team is hosting a webinar on ‘7 Practices for advanced Instagram success’ on Thursday, September 5 at 1.00 pm EDT. Adweek... [Read more]

To make most from your content marketing efforts, it is important to devote time for research on what you should create. The later stage involves the use of right keywords for reaching to the desired mass. Search Engine Watch contributor Ronita Mohan has shared a five step guide to help you perform content marketing keyword research. Ronita... [Read more]

Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand... [Read more]

When it comes to scoring high in the SEO game, backlinks are one of the most important ranking factors for every major search engine out there. To help you secure more backlinks this year, HubSpot contributor Irina Nica has shared eleven creative ways. Nica says, “As an SEO strategist specifically focusing on link building at HubSpot,... [Read more]

Creating a strong content marketing strategy is very important if you want to achieve great results in terms of your marketing ROI. A strong content strategy is a blend of a great idea and the art of presentation. Portent contributor Ian Lurie has published a step-by-step guide on creating an effective content strategy for your brand. Lurie... [Read more]

Webinars help you to connect with a wider audience and promote your business. Most marketing webinars are lead generation tools that provide free, valuable information to the participants and promote products or services offered by the host company. MarketingProfs team is hosting a webinar on ‘The future of webinar marketing: content reimagined’... [Read more]

Building a website is the start of your online marketing career. But it takes expertise so you need to either learn to do the work or hire someone to do it. The third alternative is to find software that will build your site for you. To a limited degree, WordPress, the free software platform, will do that. You will need to do some customization work to get a site that has the look and the content you want, but WordPress gives you a foundation to start with... [Read more]

Almost half of the Internet users are using some or the other social media platform. It brings a great opportunity to the brands for gaining new prospects and convert them into customers. To venture into the social media marketing domain, you need a feasible strategy. Social Media Examiner contributor Ben Sailer has shared a four-step guide to... [Read more]

Facebook is one of the the biggest source of web traffic. You can use this network to promote your products ad improve sales. But the content you post here needs to be such that it attracts people’s attention and gets click from them. Social Media Examiner contributor Amanda Webb has shared four ways to customize your Facebook link posts and... [Read more]

Customer feedback is highly useful in improving your service and leading your business towards success. With rising technological solutions you can avail new ways to learn about the customer satisfaction. The Digital Marketing Depot is hosting a webinar on ‘From customer reviews to customer insight: best practices in AI and sentiment analysis’... [Read more]

Joshua Zamora, prolific marketing tool developer has released 'DFY Suite'. Of course DFY refers to "Done for You". What is Zamora offering to do for you? Just this: Page 1 Rankings – 100% done for you. Getting to page 1 in the search engine results pages is a big deal. It's the most important way to get free traffic to your site... [Read more]

The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend... [Read more]

Delivering a great customer experience has been a mission for all the brands today. And by availing a unique experience we aim at reaching customer satisfaction which leads to growth in business. Econsultancy contributor Patricio Robles has published an article on ‘customer satisfaction’ as a marketing metric. Robles says, “That... [Read more]

Storytelling is an art which can add persuasiveness to your marketing efforts. This energetic act makes your campaigns more authentic. To help you use storytelling technique in your marketing, Marketing Week contributor Neil Perkin has published ‘The complete guide to storytelling for marketers’. Perkin says, “While human stories... [Read more]

You have probably heard of Fiverr, Udemy, and other sites that let you sell your services. These platforms specialize, focusing on one particular kind of service (Udemy, for example, is limited to online training courses). And, of course, you know about YouTube, which specializes in showing videos on all topics, without any special facilities for marketers... [Read more]

Search engine optimization has become a business from a process. Every business needs the SEO service to spread its network on the Internet. Rank Ranget team has published a new episode of ‘In Search’ podcast featuring Aleyda Solis. The podcast is titled ‘A behind the scenes look at SEO consultancy’. Listen to the podcast... [Read more]

According to a Deloitte study people want products and services that are also tailored to them. 36% of customers want to purchase personalized products or services. So personalization is the key to your marketing success. Sitecore team is hosting a webinar on ‘Unlock your personalization potential with content’ on Thursday, September... [Read more]

Positive online reviews help you to persuade people to buy your products and services. With reviews you can also gain the trust of your customers. Econsultancy team is hosting a webinar on ‘Maximise your reputation and build trust with reviews’ on Wednesday, September 4 at 9.00 am EST. Econsultancy team says, “With consumer... [Read more]

To make sure that your website offers a great surfing experience to your visitors you need to work on its design and more importantly its loading speed. Most people who leave websites mention ‘website speed’ as a reason. To help you find out how page speed affects SEO and your Google rankings, Cognitive SEO’s Adrian Cojocariu... [Read more]

The Instagram carousel posts allow you to share a mix of up to 10 photos or videos as a single post. This can help you to make your marketing campaigns even stronger. HubSpot contributor Kayla Carmicheal has shared ten tips to help you learn how to effectively use the Instagram carousel posts in your marketing. Carmicheal says, “New... [Read more]

A well-designed Facebook page helps you to increase your exposure to potential customers, generate more leads and reach targeted audience with lower marketing expenses. HubSpot contributor Amanda Zantal-Wiener has published a podcast ’14 Essential tips for an engaging Facebook business page’ to help you build a strong Facebook page. Amanda... [Read more]