Linking is a great strategy that creates win win situation for both the one who creates links and for the one link points to. But you need to be careful while creating certain types of links as Google does not like them. The Search Engine Journal contributor Brian Harnish has shared 10 bad link types which can get you penalized by Google. Harnish... [Read more]

The YouTube advertising enables you to reach out a wide range of people online who consume video content. To make most from your ads you need to create attention grabbing ads. The Marketing Land team has shared an article with some useful strategies to help you get good results from your YouTube advertising. The Marketing Land team says, “Used... [Read more]

The term social proof refers to using testimonials and feedback from your existing customers. Social proof is a psychological and social phenomenon that leads people to follow the actions of others. The Social Media Examiner contributor Abhishek Shah has shared an article sharing useful tips on using social proof in your marketing. Shah says,... [Read more]

Social media sites have become a strong source for enabling the marketers to generate more leads online. You can speed up the lead generation process by hosting live social events. The Social Media Examiner contributor Marshal Carper has shared four tips to help marketers generate more leads. Carper says, “Here’s how you can tap into... [Read more]

To increase your sales you need to be clear in your approach to the prospects. When it comes to convincing the prospects to make a purchase, limited time offers work well. The HubSpot contributor Caroline Forsey has shared an article highlighting the examples of limited time offer ads and tips to create such offers. Forsey says, “There... [Read more]

Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT. The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through... [Read more]

The HubSpot contributor Pete Caputa has shared list of 34 best sales training videos available on YouTube. Caputa says, “Training magazine’s 2016-2017 study showed the average annual training budget for companies under 1,000 employees was $290,000. For companies between 1,000 and 9,999 employees, that budget grew to $3.7 million.... [Read more]

The Marketing Land contributor Jennifer Videtta has shared some useful findings from Gartner’s CMO survey. According to the share statistics, in 2018 chief marketing officers spent 29% of their total budget on improving marketing technology. Talking about the findings, Videtta says, “According to the survey, CMOs spent an average... [Read more]

The Rank Ranger team has published a new podcast episode featuring Yoel Israel on ‘How to Optimize Your LinkedIn Account for SEO’. The Rank Ranger team says, “In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses: What you can do to get your LinkedIn and your business’s LinkedIn profile... [Read more]

Your email marketing strategy needs to be evolving for better impact and even better ROI. The UTM stands for ‘Urchin Tracking Module’ and it is a set of code that helps you find out how many visitors came to your website through your email campaign. The Email on Acid team has published a comprehensive article on using the UTM parameters... [Read more]

Your WordPress site requires quality plugins that can feature the site in search engines, make it interactive, protect it from spam etc. The Social Media Today’s Larry Kim has shared a list of 10 best WordPress plugins you should use in 2019. Kim says, “The right WordPress plugins can make a major difference in your digital marketing... [Read more]

The Social Media Today team has published a new podcast episode on ‘How to Test Content Marketing and Digital Campaigns with Social Media’. Pam Moore says, “In this 25 minute podcast you will learn: 8 ways to use social media to test your own marketing and social media programsHow to test headlines for blog posts within secondsHow... [Read more]

Your website plays a pivotal role in running your business smoothly. It is the first landing point where your prospects comes first. Michael Davis, a contributor on JeffBullas.com has shared an article highlighting five signs that indicate that you are loosing your b2b leads because of your website. Davis says, “There are many reasons... [Read more]

The HubSpot contributor Clifford Chi has shared seven examples of Interactive Marketing. Interactive marketing refers to the form of marketing wherein your audience interacts with engaging visuals or videos within your content. Clifford says, “Relying on the content formats we used yesterday to educate and entertain our audience today... [Read more]

The ClickZ team is hosting a webinar on ‘Build Higher-Converting Audiences in Facebook & Google with First Party Data’ on Thursday, April 11, 2019 at 1.00 pm ET. The webinar will be presented by Tim Flagg, ClickZ Podcast Host andDigital Marketing Consultant, ClickZ and Blair Symes, Sr. Director of Content Marketing, DialogTech. The ClickZ... [Read more]

AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT. The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying... [Read more]

The Search Engine Journal team is hosting a webinar on ‘The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon Forever’ on Wednesday, April 10, 2019 at 2.00 pm ET. This webinar will be presented by Julia McCoy, CEO, Express Writers and Danny Goodwin, Executive Editor, Search Engine Journal. The SEJ team says, “Bad SEO... [Read more]

The Convince & Convert team has published a new podcast episode titled ‘The ‘AI for Marketers’ Era Starts Now’. In this podcast Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, discusses the role and impact of artificial intelligence in the digital marketing universe. You... [Read more]

To make your content marketing campaigns successful you should make it more relevant so that your audience finds it useful. The Target Marketing contributor Daniel Burstein has shared four ways to help you improve the relevance of your content marketing. Burstein says, “A common question I get about content marketing is how to find content... [Read more]

Audio is an incredible tool that can take your content marketing to next level. Marketers have been using podcasts for enhancing their more prospects online. The Content Marketing Institute contributor Dennis Shiao has published an article highlighting the reasons why your content marketing needs an audio strategy now. Shiao says, “According... [Read more]

The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing... [Read more]

To improve your content marketing you need to observe and adopt the strategies that have delivered successful marketing campaigns. HubSpot’s Caroline Forsey has shared seven content marketing tips to help you strengthen your content marketing efforts. Forsey says, “To ensure you’re able to cultivate a truly valuable content... [Read more]