Improve Your Business with Relationship Marketing - IM NewsWatch, April 12, 2019
April 12th, 2019 at 8:37 am EST
Friday, April 12, 2019
How is Google evaluating web content for rankings? [Podcast]
The Searchmetrics contributor Jordan Koene has published a new podcast episode titled ‘How is Google evaluating web content for rankings?’. In this podcast episode Jordan Koene and Marlon Glover discuss what it takes to create content that ranks in the search engines. Listen to the podcast to get the answers to the following questions: What... [Read more]
Seth Godin on the Future of Marketing [Podcast]
Brian Clarke has published a new episode of his ‘Unemployable’ podcast featuring Seth Godin talking about the future of marketing. Here are just a few of the highlights from this episode: Is “permission marketing” still the core of what makes marketing work?The enduring power of being human and connecting with other humans.Why... [Read more]
‘How to Take Your Website Beyond Fast’ Webinar April 24
The Search Engine Journal team is hosting a webinar on ‘How to Take Your Website Beyond Fast’ on Wednesday, April 24 at 2.00 PM ET. This webinar will be presented by Jono Alderson, Special Ops, Yoast and Brent Csutoras, Advisor and Owner, Search Engine Journal. The SEJ team says, “Join this webinar as Yoast’s Jono Alderson... [Read more]
RankFlux: SEO Plugin Gets Google Page 1 Rankings (and Free Traffic) #ad
New software, known as RankFlux, makes a bold promise: Get unlimited Google Page #1 Rankings 99.9% of Time regardless of any Google Update. The development team, headed by Seun Ogundele, feels bold enough to make this promise (which they back by a 30-day money back guarantee) because they embedded a lot of expertise in this new software. These SEO experts... [Read more]
‘Why Your Website is “Upside Down” – And How to Optimize It’ Webinar April 18
The Marketing Dive team is hosting a webinar on ‘Why Your Website is “Upside Down” – And How to Optimize It’ on Thursday, April 18 at 2.00 PM ET. This webinar will be presented by Erin Jaeger, Director, Product Marketing, Yext and Jaci Kent, Product Marketing Manager, Yext. The Marketing Dive team says, “The... [Read more]
‘Growth IQ: Key Strategies to Grow Your Business’ Webinar April 16
The DiscoverOrg & ZoomInfo team is hosting a webinar on ‘Growth IQ: Key Strategies to Grow Your Business’ on Tuesday, April 16 at 2.00 PM ET. Katie Bullard, President, DiscoverOrg & ZoomInfo and Tiffani Bova, Growth & Innovation Evangelist, Salesforce I WSJ Bestselling, Author, Growth IQ, Salesforce will present in this... [Read more]
12 Ways to Improve Your Business with Relationship Marketing
Retaining your customers for longer period of time and improving customer loyalty requires an effective customer relationship strategy. To grow your business you should put in more and more efforts in improving customer loyalty. The Cognitive SEO contributor Andreea Saucius has shared 12 ways to build a relationship management strategy to improve... [Read more]
OnPoint: Make world-class videos with no tech skills #ad
Simon Greenhalgh just released video creation software that doesn't require a PhD in design to use. He calls it 'OnPoint'. This is actually the second generation of this software, designed after taking feedback from the users of the initial release. It enables you to create customized marketing videos that meet a high standard of visual excellence... [Read more]
Purpose-Driven Marketing: Making an Impact [Video]
The Falcon team has shared a video on ‘Purpose-Driven Marketing: Making an Impact’ featuring Allan Askov Christoffersen. Watch this video to gain insights into how momondo – and other leading brands – are using purpose-driven marketing to emotionally connect with global audiences. Watch the video on following page. Purpose-Driven... [Read more]
‘Emotionally Connect With Your Audience’ Webinar April 25
The Falcon team is hosting a webinar on ‘Turning Strangers Into Friends: Emotionally Connect With Your Audience’ on Thursday, April 25 at 10.00 AM ET. Attend this webinar to learn some useful tips to connect with your audience. The Falcon team says, “People engage with people, not with brands. In this webinar, we’ll discuss... [Read more]
Customer Experience, Innovation, and Technology [POdcast]
The MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast titled ‘Customer Experience, Innovation, and Technology’. This podcast was recorded at the Adobe Summit. Gorgone says, “Keeping up with the latest tools in marketing technology can be overwhelming. When surveying the tech landscape, prioritizing... [Read more]
SuperSonic: Automated online marketing done for you #ad
Anthony Mancuso and Paul Nicholls have just released 'SuperSonic', a unique software and training package that makes it "point and click" simple to generate paydays using its 12 proven money-making campaigns.... [Read more]
How to Build a Chatbot Your Customers Love [Video]
The Falcon team has published a video on ‘How to Build a Chatbot Your Customers Love’ featuring Sandra Eggers. Watch this video to find out how your company can use chatbots to improve customer service. You will also learn how brands like H&M and KLM are successfully leveraging chatbots on Facebook. Watch the video on following... [Read more]
Type of Links You Should Avoid on Your Site
Linking is a great strategy that creates win win situation for both the one who creates links and for the one link points to. But you need to be careful while creating certain types of links as Google does not like them. The Search Engine Journal contributor Brian Harnish has shared 10 bad link types which can get you penalized by Google. Harnish... [Read more]
Strategies to Get Maximum Return from Your YouTube Ads
The YouTube advertising enables you to reach out a wide range of people online who consume video content. To make most from your ads you need to create attention grabbing ads. The Marketing Land team has shared an article with some useful strategies to help you get good results from your YouTube advertising. The Marketing Land team says, “Used... [Read more]
Flaxie WP theme builds websites for local businesses #ad
Flaxie WP Theme is a new premium WordPress theme, with a developer's license that allows you to build as many sites as you want. This theme is more than just a design for your agency website. You can just as easily use your developer's license to build customer sites, because this theme is so flexible. It's not just responsive; that's a given these days... [Read more]
Improve Your Marketing with Social Proof
The term social proof refers to using testimonials and feedback from your existing customers. Social proof is a psychological and social phenomenon that leads people to follow the actions of others. The Social Media Examiner contributor Abhishek Shah has shared an article sharing useful tips on using social proof in your marketing. Shah says,... [Read more]
Four Tips to Generate More Leads Using Social Media Events
Social media sites have become a strong source for enabling the marketers to generate more leads online. You can speed up the lead generation process by hosting live social events. The Social Media Examiner contributor Marshal Carper has shared four tips to help marketers generate more leads. Carper says, “Here’s how you can tap into... [Read more]
Get More Sales with Limited Time Offers
To increase your sales you need to be clear in your approach to the prospects. When it comes to convincing the prospects to make a purchase, limited time offers work well. The HubSpot contributor Caroline Forsey has shared an article highlighting the examples of limited time offer ads and tips to create such offers. Forsey says, “There... [Read more]
Pinflux 2.0 puts Pinterest to work in your business #ad
Many people turn to Pinterest to get ideas for what they should buy. New dress, new car, new house; it doesn't matter; people have come to expect that someone on Pinterest will have a picture of something that's just right for them... [Read more]
‘The New Rules to Win Customer Loyalty and Increase Online Sales’ Webinar 1.00 pm EDT [Webinar]
Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT. The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through... [Read more]
HubSpot Shares 34 Best Sales Training Videos
The HubSpot contributor Pete Caputa has shared list of 34 best sales training videos available on YouTube. Caputa says, “Training magazine’s 2016-2017 study showed the average annual training budget for companies under 1,000 employees was $290,000. For companies between 1,000 and 9,999 employees, that budget grew to $3.7 million.... [Read more]
29% Budget Spent on Marketing Technology [Report]
The Marketing Land contributor Jennifer Videtta has shared some useful findings from Gartner’s CMO survey. According to the share statistics, in 2018 chief marketing officers spent 29% of their total budget on improving marketing technology. Talking about the findings, Videtta says, “According to the survey, CMOs spent an average... [Read more]
How to Optimize Your LinkedIn Account for SEO [Podcast]
The Rank Ranger team has published a new podcast episode featuring Yoel Israel on ‘How to Optimize Your LinkedIn Account for SEO’. The Rank Ranger team says, “In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses: What you can do to get your LinkedIn and your business’s LinkedIn profile... [Read more]
Using UTM Parameters in Your Email Marketing
Your email marketing strategy needs to be evolving for better impact and even better ROI. The UTM stands for ‘Urchin Tracking Module’ and it is a set of code that helps you find out how many visitors came to your website through your email campaign. The Email on Acid team has published a comprehensive article on using the UTM parameters... [Read more]
Improve Your Blog Performance with These 10 WordPress Plugins
Your WordPress site requires quality plugins that can feature the site in search engines, make it interactive, protect it from spam etc. The Social Media Today’s Larry Kim has shared a list of 10 best WordPress plugins you should use in 2019. Kim says, “The right WordPress plugins can make a major difference in your digital marketing... [Read more]
How to Test Content Marketing and Digital Campaigns with Social Media [Podcast]
The Social Media Today team has published a new podcast episode on ‘How to Test Content Marketing and Digital Campaigns with Social Media’. Pam Moore says, “In this 25 minute podcast you will learn: 8 ways to use social media to test your own marketing and social media programsHow to test headlines for blog posts within secondsHow... [Read more]
Are You Losing B2B Leads Due to Your Website?
Your website plays a pivotal role in running your business smoothly. It is the first landing point where your prospects comes first. Michael Davis, a contributor on JeffBullas.com has shared an article highlighting five signs that indicate that you are loosing your b2b leads because of your website. Davis says, “There are many reasons... [Read more]
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