Improve Google PageSpeed Insights Score - IM NewsWatch, Apil 1, 2020

April 1st, 2020 at 8:28 am EDT


 

IM NewsWatch

Wednesday, April 1, 2020

‘SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search’ Webinar April 8 [Webinar]

COVID-19 has caused a huge loss for businesses around the world. If your business is also hit, you need to start thinking on how you are going to recover the loss once things are on track. SEO could be one element that can help you do this. Search Engine Journal is hosting a webinar on ‘SEO After COVID-19: How to Recover with FAQs, Schema,... [Read more]

‘Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos’ Webinar April 14 [Webinar]

The COVID-19 pandemic is a huge challenge for everyone across the globe. As far a business and marketing is concerned, one needs to find out newer ways to grow and survive, once the tough time comes to an end. Digital Marketing Depot is hosting a webinar ‘Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos’... [Read more]

Discover MarTech: A Virtual Event For Strategies & Solutions, April 21-23

Third Door Media Inc. is hosting ‘Discover MarTech: A Virtual Event For Strategies & Solutions’ on Tuesday, April 21 – Thursday, April 23, 2020. MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne will deliver keynote presentations. Discover MarTech: A Virtual Event For Strategies & Solutions is... [Read more]

Content Sparks Sale: Sales Funnel Magic PLR, half-price #ad

Today is day 6 of the Content Sparks half-price sale. Tody’s half-price product is Sales Funnel Magic. This is a fully-customizable course that you can put your own name on. It teaches your clients and customers how to design high-converting, automated online sales funnels that will build a loyal customer base and bring in ongoing revenue. Remember... [Read more]

68% Companies Have Integrated Mobile Marketing [Research]

Website Builder’s Nikola Djordjevic has published 104 mobile marketing facts and statistics for 2020. According to Djordjevic, there are more than 4.3 billion Internet users around the world and 3.5 billion of them use smartphone. Djordjevic says, “As you’ll soon see in these mobile marketing statistics and facts, there’s... [Read more]

TikTok for Brands – Marketing Tactics to Boom Your Business [Podcast]

TikTok has created an enormous marketing opportunity for businesses. Its short form video content allows you to publish promotional content and you can also publish ads on TikTok. SEMrush team has published a new Marketing Scoop podcast episode ‘TikTok for Brands – Marketing Tactics to Boom Your Business’ to help you grow your... [Read more]

Tips to Improve Google PageSpeed Insights Score

Your website page loading speed is one of the search engine ranking factors. People leave your website if it takes too much time in loading the content. Google’s PageSpeed Insights is a free tool for analyzing your website’s performance and see suggestions on how to make it better. SEMrush contributor Luke Harsel has shared... [Read more]

Did you know that 52% of website traffic comes from mobile #ad

Hootsuite issued a report that found the 52% of internet traffic now comes from mobile devices, 43% comes from desktops and aptops; 5% comes from tablets and other devices. And the mobile share is growing, while the share for desktops, laptops and tablets is shrinking. More and more, your site needs to be optimized for mobile. Pages should display correctly... [Read more]

AccuRanker Launches Aggregated SERP Analysis Tool

AccuRanker, an online rank-tracking service provider, has launched new Aggregated SERP Analysis Tool to help webmasters evaluate their search engine marketing performance. This new service enables SEOs to drive their optimisation efforts to increase rankings, claim the coveted ‘position zero’ spots and outperform competitors. AccuRanker... [Read more]

A Guide to Using Google Analytics for Beginners [Guide]

The Google Analytics platform enables webmasters to measure their website performance, advertising ROI and track flash, video, and social networking sites and applications. Builtvisible has published ‘A guide to using Google Analytics for beginners’ to help you understand and learn how to use Google Analytics service. This guide... [Read more]

Microsoft Launches ‘Marketing with Purpose’ Campaign

Microsoft has announced the launch of new ‘Marketing with Purpose’ campaign. This campaign is aimed at providing the marketers with videos, guidance and stories on how they can market with a purpose. Talking about this campaign, Microsoft’s Steve Sirich says, “Trust helps brands connect with people. It goes beyond protecting... [Read more]

Guru Destroyer connects you with real buyers #ad

Jamie Lewis has built a seller marketplace (called Guru Destroyer) for affiliate marketers, domainers, ecom and service/agency sellers and more. And he has just released it for use by online marketers. Users sign up, and then can use the marketplace to sell digital products. In addition to the marketplace, he includes training modules where you can learn some of the newest cutting edge marketing strategies for 2020 taught by Lewis, himself... [Read more]

Build a Better Website with These WordPress Theme Builders

Design plays an important role in your WordPress website’s success. A well-designed, interactive theme can help you to engage your visitors and improve conversion rate. Blogging Wizard‘s Lyn Wildwood has published an article highlighting the features of six WordPress theme builders. Wildwood says, “In this post, we’re going... [Read more]

‘Retargeting in 2020: Key Insights to Help You Succeed’ Webinar April 2 [Webinar]

Retargeting is an online advertising tactic that helps you to keep your brand in front of bounced traffic after they leave your website.  According to Digital Marketing Depot, approximately 50% digital marketers state that retargeting is one of the most effective tactics for improving search and social ad performance.  Digital Marketing... [Read more]

15 Email Marketing Metrics That Matter

You can improve your email marketing campaign performance by analyzing its impact on your sales. By evaluating the email open rate, click-through rate and conversion rate you can make required changes to your campaigns. Blogging Wizard contributor Mark Xavier Quadros has shared 15 email marketing metrics that you should consider while planning... [Read more]

PluginResults.com Giveaway Contest #ad

We received an email from Andrew Hunter, letting us know that he is running a contest in which he is giving away his training and products. If you want to build an online business around recurring revenue, then make sure you check out his contest. After you enter to win 5 years of access to his membership program, you can receive 6 months of free access to his complete training library by inviting others to his contest... [Read more]

‘Measuring Digital Marketing Effectiveness’ Webinar April 2 [Webinar]

By analyzing your digital marketing performance you bring improvement in your campaigns and improve sales. Proper data analysis can help you to evaluate your digital marketing impact to boost ROI. Econsultancy is hosting a webinar on ‘Measuring Digital Marketing Effectiveness’ on Thursday, April 2, 2020 at 9.00 am EST. Econsultancy team... [Read more]

The World of Google Search from The Lens of Confirmation Bias [Podcast]

Rank Ranger has published a new podcast episode ‘The World of Google Search from The Lens of Confirmation Bias’ featuring Carolyn Lyden. Mordy Oberstein says, “We welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons... [Read more]

Builtvisible’s Guide to Search Engine Optimization

Builtvisible’s Geoff Griffiths has published a comprehensive article on Search Engine Optimization highlighting recent Google algorithm changes and how you need to work on your SEO strategy. Griffiths has shared some useful insights on how you need to deal with SEO during COVID-19. Griffiths says, “The turbulence of the last few... [Read more]

Ads2List: Unlimited Leads From Google Lead-Gen Ads #ad

Ads2List is new software from the Teknkforce team, led by Cyril Gupta. It unlocks a Google marketing system that you’ve probably never used: Google Leadgen ads. Google Leadgen ads are powerful, possibly more powerful than you've seen before. People sign up to your list by just clicking one button on Google or YouTube; no forms to fill in... [Read more]

SEO Tools to Improve Your YouTube Rankings

When it comes to ranking your video content on YouTube, apart from the video itself you also need to focus on the video description and keywords. Search Engine Watch contributor Aleh Barysevich has shared an article highlighting useful tools to improve your YouTube rankings. Barysevich says, “We’re all aware that YouTube’s video... [Read more]

Video Marketing: The Ultimate Guide [Guide]

A TechCrunch study has reported that people watch 1 billion hours of YouTube video per day. Video is an effective tools to promote your products and services. Search Engine Watch contributor Himanshu Rauthan has published ‘Video marketing: The ultimate guide’ to help you improve your video marketing performance. Rauthan says,... [Read more]

Five Tips to Communicate on Social Media During a Crisis

Your empathetic behavior can help you to be remembered and liked by your audience in the situations like COVID-19. By showing concern for your prospects and customers over social media, you can move close to them. Later contributor Taylor Loren has shared five tips to help you communicate effectively on social media during the COVID-19 pandemic. Loren... [Read more]

Sharing Instagram Posts To Stories [Video]

According to IMPACT’s Iris Hearn, online consumers view brands on Instagram as more popular, relevant, creative, entertaining and committed to building community, than those that are not active on this social network. By keeping your Instagram audience engaged you can keep your business growing. Sue B. Zimmerman has published a new... [Read more]

Why Content, Links, and URLs Are Key to JavaScript for SEO [Podcast]

In ‘The Ultimate Guide to JavaScript SEO (2020 Edition)‘, Onely’s Tomek Rudzki states that “JavaScript is the future of the web”. This script’s ability to dynamically update the content of a page improves your SEO performance. Perficient’s Eric Enge has published a new podcast episode ‘Why Content,... [Read more]

Social Media Use Surges: How Marketers Should Respond [Podcast]

According to Global Digital Report 2019, the total number of social media users worldwide reached 3.484 billion (up 9% year-on-year) in 2019. By approaching the social media audience on different platforms you can boost your sales. Social Media Examiner‘s Grace Duffy has published a new podcast episode ‘Social Media Use Surges: How... [Read more]

Are You Making These Google Display Network Mistakes?

Google Display Network (GDN) allows advertisers to buy ads from Google and extend their targeted reach to more Internet users. WordStream contributor Joe Martinez has shared a list of six Google Display Network mistakes that you need to avoid. Martinez says, “No matter what industry you are in, or how large of a budget you have, there... [Read more]

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