Effective video content can help you to generate more leads and increase your conversion rate too. Along with the standalone video content you also need a well-planned video advertising plan to generate more revenue. eMarketer team is hosting a webinar ‘Optimize Your Video Ad Monetization Strategy’ on Tuesday, March 10 at 2:00 PM ET.... [Read more]

Linkedin is a great social media platform that allows you to reach your target audience in different ways. Social Media Today’s Mark Walker-Ford has shared an infographic featuring 10 LinkedIn statistics that will help you to plan a clear social media marketing strategy for your business. Ford says, “Are you looking for ways... [Read more]

By understanding the real needs, interests, and behaviors of your customers you can personalize your marketing strategy and achieve better results. Hootsuite team is hosting a webinar ‘Digital 2020: Data, Trends, and Opportunities to Guide Your Marketing Strategy’ on Wednesday, March 11. Attend this webinar to learn following: Build... [Read more]

Millions of videos are published on YouTube every day. If you want your video content to reach more people, you need to be well-versed with right SEO strategies. Impact contributor Zach Banser has shared five common YouTube SEO mistakes that publishers make. Banser says, “Let’s get into the most common mistakes we see businesses... [Read more]

Blog comments were a popular link building tactic for several years. And link building would result into better SEO performance. But spamming caused a great harm to this technique. Search Engine Journal’s Shelly Fagin has published an article to share some insights on blog comments and SEO results. Fagin says, “Even though blog... [Read more]

Google Search uses PageRank (PR) algorithm to rank websites search engine results. PageRank counts the number and quality of links to a page. Search Engine Journal’s Dave Davies has published a guide ‘Google PageRank, Simplified’ to help you better understand PageRank. Davies says, “In simplest terms, PageRank brought... [Read more]

Today, TikTok is the second most downloaded mobile application on the Internet. It’s popularity is rising day by day. With a clear TikTok strategy you can give a boost to your marketing. Blogging Wizard’s Kim Lochery has shared 12 useful statistics about TikTok. Lochery says, “TikTok is the social media platform on everybody’s... [Read more]

User experience is the buzzword today as it plays a vital role in improving customer retention. With proper research you can create a UX design that helps you to close more sales. Vertical Leap’s Billy Farroll has shared four strategies to help you improve your marketing with better user experience. Farroll says, “UX design... [Read more]

Inclusive marketing refers to the concept of marketing campaigns that embrace diversity by including people from different backgrounds. It helps you to expand your business at global level. Microsoft Advertising team is hosting a webinar ‘Inclusive Marketing, optimizing business and life’ on Thursday, February 27, 2020 at 2.00 pm ET.... [Read more]

The h1 is an HTML tag that indicates a heading on a website. Using this tag you can let the readers know the title of the content you have published on a specific page. MOZ’s Cyrus Shepard has shared the results of an SEO experiment evaluating the significance of H1 tags in your SEO performance. Shepard says, “Craig Bradford of... [Read more]

Investment in your websites and SEO activities can help you to gain more traffic resulting into better business. There are several elements that play an important role in your drive to get more traffic from search engines, for example, quality content, right selection of keywords etc. Content Marketing Institute contributor Joe Williams has... [Read more]

Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020... [Read more]

You can achieve content marketing success by setting clear goals and preparing a well-thought plan to achieve those goals. Databox contributor Elise Dopson has shared a 15-point guide to set, track and measure your content marketing efforts. Dopson says, “Marketing teams know that content is a great, cost-effective way to attract a target... [Read more]

Exposure Ninja’s Tim Cameron has published a video ‘How We Get To The Top Of Google’. It is a replay of the webinar Cameron hosted a few weeks ago. Cameron says, “A couple weeks back, I ran a live webinar showing behind the scenes of some SEO campaigns we’ve run for clients. I shared the 3-step process that we use... [Read more]

Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising... [Read more]

Podcast publishing is one of the most popular digital marketing tactics. It helps you to enhance your online reach and win more customers. Entrepreneur magazine team is hosting a webinar on ‘How to Get Your First 1,000 Podcast Listeners’ on Thursday, February 27, 2020 at 3.00 pm EST. Key Takeaways: Be able to develop your own podcast theme... [Read more]

When it comes to content creation, you need to keep in mind elements like SEO, audience interests etc. By addressing these two wisely, you can have more people visiting your websites. Koozai contributor Stacey Parsons has shared nine ways to help you in creating content that helps you to get more prospects and customers. Parsons says, “lready... [Read more]

Search and video are crucial for businesses. By optimizing your website content for SEO you can get more visitors and with persuasive video content you can boost conversions. Think with Google’s Kristen Shipley has shared three ways to grow your business by combining video and search. On understand consumer perceptions to influence... [Read more]

Google Analytics platform enables you to learn about your website performance and make necessary changes to improve your marketing performance. Hanapin Marketing team is hosting a webinar ‘Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta’ on Thursday, February 27, 2020. Hanapin team says, “Google’s... [Read more]

Livestream shopping uses live video streaming to provide brands with an opportunity to improve intimacy with consumers and make sales. According to Deloitte, China’s livestreaming market generated $4.4 billion last year. MediaPost contributor Teng Zhang has shared a useful article on Livestream Shopping. Zhang says, ” Live-streamed... [Read more]

Search Engine Journal team has published a new e-book titled ‘The Biggest Social Media Trends of 2020’. This e-book covers 34 social media marketing experts’ views on the future of social media. SEJ team says, “Download our ebook and find out the top social media trends you need to know in 2020, according to 34... [Read more]