The 4 Ps of marketing are the key categories involved in the marketing of a good or service. They refer to product, price, place, and promotion. Ahrefs contributor Mateusz Makosiewicz He says, “In this article, you’ll learn how to connect each of the 4 Ps into a coherent strategy to effectively promote and sell your product or service effectively... [Read more]

Today, you win more from your YouTube videos with the help of advertisements. By creating advertiser-friendly video content, you can generate more revenue. Search Engine Journal Matt Southern has shared four tips to help you make advertiser-friendly YouTube videos. He says, “YouTube answers questions about its advertiser-friendly guidelines and... [Read more]

Link building is one of the most important tactics that help you improve your SEO rankings. It expands the presence of your website across the Internet. Ahrefs has published a new video ‘Link Building for Local SEO: 6 Easy Ways to Get Backlinks’ highlighting six ways to get more backlinks. In this video, you’ll learn 6 local link building... [Read more]

Storyselling is the commercial version of storytelling. Everyone loves a good story, so it’s a powerful way to increase brand visibility and recognition and even sales. For the next 7 days only, Content Sparks, headed by Sharyn Sheldon is offering The Art of Storyselling, a complete training program on storyselling. When we say it is a training... [Read more]

SEO continues to create greater opportunities for every business out there. With a strong SEO strategy, you can give an unprecedented edge to your business. Search Engine Journal has published a new report ‘The State of SEO 2021’ highlighting what’s actually happening in the world of SEO. The SEJ team says, “This annual report (we... [Read more]

According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021. Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns. He says, “Influencer marketing is big business.... [Read more]

Customer testimonials help you share the value of your products and services with your prospects. With the right design, you can attract your site visitor’s attention and influence them. Copyblogger contributor Pamela Wilson has shared six well-designed testimonial examples. She says, “The best phrases aren’t highlighted in any way. The... [Read more]

Every website needs traffic and leads. That’s a given. The ideal would be viral traffic, where one happy visitor encourages someone else to visit. However, for many sites, viral traffic never seems to happen. You have to come up with clever social media posts, landing pages, giveaways, and do it over and over to keep traffic coming. What if you could... [Read more]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization. Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’. SEJ team says, “This guide is composed of 11 chapters and 353... [Read more]

Blogging is a great way to share knowledge, promote your business and make money too. Quick Sprout contributor Lars Lofgren has shared some useful strategies to help you make money with blogging. He says, “There are some common rules of thumb for figuring out revenue, though. They’re not perfect rules but they do tend to get the right number... [Read more]

Blogging is an art. By creating engaging blog posts, you can continue to win more sales and grow your profits. Content Marketing Institute contributor Alexandra Cote has shared 15 creative and engaging ways to end your blog posts. She says, “Here are 15 options to create more effective conclusions. 1. Address multiple points When writing conclusions,... [Read more]

Brian Anderson and Jack Hopman have put together an automated software system that they say will help you in all these areas. They call it the 3 Step Lead Generation. It implements a 3-Step Sales Process that takes all the guesswork out of crafting deals and winning new customers.... [Read more]

Amazon has created a tremendous opportunity for the businesses around to establish their online presence and make sales. Semrush is hosting a webinar ‘When and How to Scale your Amazon Business’ on Thursday, September 9, 2021. The webinar will have Charles Bernheim, Robyn Johnson, and Dan Saunders as speakers. Annette Franz CEO of CX Journey... [Read more]

Quality content helps you grow your website audience. By publishing useful articles, you can continue to get the return visitors improving your site rankings in the Google Search. Semrush contributor Connor Lahey has shared five useful tips to write great articles. He says, “We’ve compiled our top five tips for good SEO article writing, as well... [Read more]

Link building is an essential process to achieve SEO success. Quality links to your website can help you to grow your prospects of ranking higher in the SERP. Search Engine Journal contributor Jeff Riddall has shared seven creative ways to build links to your site. He says, “In this article, you’ll discover seven creative ways you can look to... [Read more]

Pinnacle app - the platform, being new, is doing everything it can to build up its membership so that it can start charging advertisers to place ads on the site. But in this startup phase, which Bari's research indicates will last through 12/2022, you can present your marketing messages to its members without cost.... [Read more]

Digital Marketing Depot has published a new white paper ‘How to Maximize Your SEO Return On Investment’ to help you improve your SEO ROI. The DMD team says, “Do you want to ensure you’re getting the most bang for your SEO dollars? It all starts with the right plan. In this white paper from 1SEO.com: Understand the steps to achieving... [Read more]

When it comes to blogging, you need o to create content that helps you captivate your audience’s attention. By crafting catchy introductions, you can win your site visitors’ attention. Search Engine Journal contributor Pawel Grabowski has shared some useful tips to help you write great introductions for your blog and blog posts. He says,... [Read more]

An effective search engine optimization strategy enables you to improve your site traffic and make more sales. To achieve desired SEO results, you need to track and improve upon certain metrics. Business 2 Community contributor George Konidis has shared a list of nine important SEO metrics you should track. He says, “When evaluating your SEO... [Read more]

Mario Brown has just released version 2.0 of Email Videos Pro 2.0. Now you can play videos inside your emails. There have been other solutions for adding a kind of video to emails, but typically the videos were limited to GIFs, only lasting a few seconds.... [Read more]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization... [Read more]

Image Source: Pixabay Our growing attachment to technology and daily use of the internet continues to influence almost every part of the way a business is run. Marketing, specifically, has evolved tremendously. For example, relying solely on word-of-mouth marketing to boost brand awareness and keep customers rolling in is a thing of the past. And so... [Read more]

With a clear and strong marketing strategy, you can take your business to an altogether new level. You just need to remember that uniqueness is the best thing that can help you stand out Social Media Examiner’s Lilach Bullock has shared 11 steps to help you create an Instagram content plan for your business. She says, “Do you want to improve... [Read more]

Always-on content marketing refers to a marketing strategy centered around consistent audience engagement and messaging that signals your availability. Forbes contributor Chelsea Waite has published an in-depth article on creating an ‘Always-On’ content marketing strategy. She says, “Always-on content marketing is the opposite of taking a... [Read more]

To achieve content marketing success, you need to have a team of dedicated people who sync with each other and continue to put in their best efforts for goal achievement. Business 2 Community contributor Josh Ritchie has published a brief guide to help you build a content marketing tem. He says, “A good content marketing machine is a thing of... [Read more]