Paul Cheney says, “I love looking at interesting data. When I found Totem’s list of brands on Instagram, I dove right in. The first thing I noticed looking at the list was that it was full of obvious consumer brands at the top. Brands that are inherently visual — mainly fashion, food and consumer goods. What was interesting to me about the... [Read more]

Karissa Bell says, “Facebook is making it a lot easier for companies to run their business through Facebook. The social network will open up two new sections: Shopping and services, which allows businesses to feature their products and services directly from their Facebook pages. Facebook COO Sheryl Sandberg introduced the update during a press... [Read more]

Leslie Ye says, “Emotions are a powerful force. Long before they can speak or read, infants can recognize emotions in other babies at just five months old. Recognition of familiar adults’ and adult strangers’ emotions kicks in at six and seven months. It’s clear that our feelings are right there from the start. Prospects obviously aren’t... [Read more]

Video creator, Vu Binh Minh, came to realize that his whiteboard videos needed two factors to actually convert well: 1. The art had to be attractive 2. The way in which the on-screen drawing occurs has to look natural and easy to watch. The pen needs to move in a smooth, connected way. He (and his early clients) learned that only when both of these... [Read more]

Jeff Rajeck says, “The Singapore General Election is set for Friday 11 September and as Singapore is one of the most advanced digital nations there is plenty of election-focused social content, providing interesting examples for brand marketers anywhere. For those unfamiliar with Singapore’s politics, the government here has been led by... [Read more]

Steve Rayson says, “This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links. What we found is that the majority of content... [Read more]

Rainmaker team says, “Today’s guest on Hack the Entrepreneur is a path-finding coach, speaker, writer, non-conformist, and entrepreneur. She is co-host of the Wild Crazy Meaningful Life podcast. She offers path-finding and peaceful productivity courses and has given inspirational talks at many events, including World Domination Summit and App... [Read more]

Veteran marketer, Cindy Battye has just released a  turn-key solution for publishing fresh, hot, trending video content and then using it to magnetically gather leads and sales, a solution that she calls 'WP Scope'. In this new software, she is taking advantage of a brand new, and so far, untapped platform: Twitter Periscope .... [Read more]

Lily Varon says, “Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing... [Read more]

Greg Brown says, “With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. But they can’t ignore this, as people are increasingly turning to their mobile devices to consume content. Consider this: Elite Daily saw a 61% drop in desktop traffic between January 2014 and June... [Read more]

Rainmaker team says, ““Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being. And yes, these two words are also the key to effective marketing of any kind. When you add in a strongly integrated... [Read more]

Clickbank is the largest seller of electronic informational products, products that can be downloaded, in most cases. It has thousands upon thousands of products, covering nearly any niche imaginable... [Read more]

Michael Dalis says, “You are not alone. That’s what Richardson uncovered in its 2015 Selling Challenges Study, conducted at the end of 2014. Field sales reps, senior sales professionals, and senior leaders across various B2B industries are all facing troubles in the very fundamentals of successful selling: prospecting, account management,... [Read more]

Laura Ramos says, “Earlier this year Forrester analyzed recent economic and survey data and reviewed the practices of over a dozen companies that have made customer-focused transformations. We found that customers are now more mobile, consume more reviews, and buy more online than ever before. So do B2B buyers. Business buying habits have followed... [Read more]

Patricio Robles says, “By some estimates, upselling and cross-selling is responsible for generating more than a quarter of online retail revenues. When it comes to the where of trying to entice customers to spend more than they originally intended, sellers have a number of options and each offers a variety of potential advantages when employed... [Read more]

If you provide the local business market with marketing services, you will find 'InstaConsultant Ancillary Toolkit' helpful. This software is a set of tools for marketing consultants who help local businesses get on line. It can help you perform most of the services local businesses need in their online marketing... [Read more]

Sims Jenkins says, “In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this... [Read more]

Carly Stec says, “First impressions are powerful — and they’re not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Needless to say, this change in behavior has upped the importance of ensuring that your... [Read more]

Verónica Maria Jarski says, “Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot. A staggering 500 million tweets are sent per day, and 80% of active users are on mobile. Moreover, “users spend an average of 170 minutes per month on Twitter,” states... [Read more]

Every business owner who knows the dangers of chatter on the Internet, knows that a reputation can be destroyed almost overnight by a dissatisfied customer. A complaint on a social media site can go viral and within days, customers can dry up... [Read more]

Veteran marketer, Cindy Battye has just released a turn-key solution for publishing fresh, hot, trending video content and then using it to magnetically gather leads and sales, a solution that she calls WP Scope. In this new software, she is taking advantage of a brand new, and so far, untapped platform: Twitter Periscope (Periscope.TV). This software... [Read more]

Keith Fagan says, “As the online advertising landscape continues to evolve, more traditional ad-buying metrics, such as impressions or clicks, are being blended with other measurements to address newer advertiser concerns. The most visible of these are engagement and its cousin, viewability, and publishers are starting to adapt their businesses... [Read more]

Kim Gloeckl says, “In today’s fast-paced digital world, there are two things that are certain in email marketing: segmentation and personalization are the keys to success. That being said, the more segments you’re sending to and the more personalized you get with your email marketing, it can become extremely time-consuming. So, how are you... [Read more]

Entrepreneur team says, “Now that brands have the ability to communicate directly with their consumers, PR agencies don’t have to rely solely on media pitching to help create brand awareness. Instead, agencies are shifting their focus on creating original content based on facts and research that drives traffic back to their client’s websites... [Read more]

Monica Montesa says, “Email marketing and blogging go together like s’mores and campfires, or like Vince Vaughn and mildly underwhelming comedies. It’s undeniable that there’s a special connection. If you’re a member of the blogosphere and don’t have an email list, you could be missing out on a huge opportunity to grow your audience... [Read more]

Chris Ebbs says, “Hear me out though and I’ll explain why jumping on any variation of the ‘SEO is dead’ bandwagon is likely to cause major problems for your website’s visibility in organic search results. Ever since Google started penalising manipulative link building practices with their Penguin algorithm in 2012, ‘SEO... [Read more]

Christino Arno says, “Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand the value of localization. In order to make a connection you have to be able to speak the language... [Read more]