Sims Jenkins says, “In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this... [Read more]

Carly Stec says, “First impressions are powerful — and they’re not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Needless to say, this change in behavior has upped the importance of ensuring that your... [Read more]

Verónica Maria Jarski says, “Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot. A staggering 500 million tweets are sent per day, and 80% of active users are on mobile. Moreover, “users spend an average of 170 minutes per month on Twitter,” states... [Read more]

Veteran marketer, Cindy Battye has just released a turn-key solution for publishing fresh, hot, trending video content and then using it to magnetically gather leads and sales, a solution that she calls WP Scope. In this new software, she is taking advantage of a brand new, and so far, untapped platform: Twitter Periscope (Periscope.TV). This software... [Read more]

Keith Fagan says, “As the online advertising landscape continues to evolve, more traditional ad-buying metrics, such as impressions or clicks, are being blended with other measurements to address newer advertiser concerns. The most visible of these are engagement and its cousin, viewability, and publishers are starting to adapt their businesses... [Read more]

Kim Gloeckl says, “In today’s fast-paced digital world, there are two things that are certain in email marketing: segmentation and personalization are the keys to success. That being said, the more segments you’re sending to and the more personalized you get with your email marketing, it can become extremely time-consuming. So, how are you... [Read more]

Entrepreneur team says, “Now that brands have the ability to communicate directly with their consumers, PR agencies don’t have to rely solely on media pitching to help create brand awareness. Instead, agencies are shifting their focus on creating original content based on facts and research that drives traffic back to their client’s websites... [Read more]

Clickbank is the largest seller of electronic informational products, products that can be downloaded, in most cases. It has thousands upon thousands of products, covering nearly any niche imaginable. Any online marketer can apply to be an affiliate of Clickbank, so that you can advertise its products and earn a commission when you sell one. And the... [Read more]

Monica Montesa says, “Email marketing and blogging go together like s’mores and campfires, or like Vince Vaughn and mildly underwhelming comedies. It’s undeniable that there’s a special connection. If you’re a member of the blogosphere and don’t have an email list, you could be missing out on a huge opportunity to grow your audience... [Read more]

Chris Ebbs says, “Hear me out though and I’ll explain why jumping on any variation of the ‘SEO is dead’ bandwagon is likely to cause major problems for your website’s visibility in organic search results. Ever since Google started penalising manipulative link building practices with their Penguin algorithm in 2012, ‘SEO... [Read more]

Christino Arno says, “Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand the value of localization. In order to make a connection you have to be able to speak the language... [Read more]

If you provide the local business market with marketing services, you will find 'InstaConsultant Ancillary Toolkit' helpful. This software is a set of tools for marketing consultants who help local businesses get on line. It can help you perform most of the services local businesses need in their online marketing... [Read more]

Eric Siu says, “When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision — but these... [Read more]

Russell Parsons says, “In honour of the Masters of Marketing awards, Marketing Week caught up with some the members of the Masters jury, the 60+ group who will judge the entries, to ask them the simple but $100m question: what makes great marketing activity? Simon Carter, marketing director of Fujitsu UK Great marketing for me is all about outcomes... [Read more]

Krisi says, “The number of B2B organizations struggling to find trained content marketing talent has grown 220% (from 10% that said so in 2013 to 32% in 2014), according to Content Marketing Institute and MarketingProfs research. And the Bureau of Labor Statistics forecasts that the number of marketing research analysts and marketing specialists... [Read more]

Any  top online entrepreneur will tell you that a sustainable business online requires: Building a list so that the first sale can lead to follow-up sales; Affiliate marketing so you will have a steady flow of product offers to present to your list; Driving traffic because without it, there is no income, no business, and no future; Keep it simple because otherwise, you will get lost and confused, and you will get nothing done. ... [Read more]

Yuyu Chen says, “This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Major industry players including Airbnb, Pinterest, Twitter, and Viacom made management changes in the past month. ClickZ has rounded up their moves to streamline important... [Read more]

Monica Montesa says, “While there are many ways to grow your email list, it’s important to make sure you’ve optimized the basics. The sign up form, for example, is often your final chance to persuade people to subscribe to your list – and the details, such as your call to action and what information you request, do matter. Not sure where... [Read more]

Chris Hawkins says, “Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. But not all couples are functioning like a belt and suspenders. If your inbound sales and marketing team needs more wine with its cheese, less Ben and more Jerry, come along as we explore how you can align your sales and marketing... [Read more]

Every business owner who knows the dangers of chatter on the Internet, knows that a reputation can be destroyed almost overnight by a dissatisfied customer. A complaint on a social media site can go viral and within days, customers can dry up... [Read more]

Scott Langdon says, “It’s 2015. If you want your company to rise above the digital noise, a cold, sterile approach isn’t going to cut it. To get consumers talking about your product or service, you need to develop a strong, memorable, warm-blooded brand. Straying from the mold in order to elevate your company from the pack comes with risks,... [Read more]

Adam Weiss says, “As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy marketing metrics to keep up with the modern path-to-purchase, where consumers are exposed to several touch points through multiple devices and exhibit behaviors often inconsistent by category, or even by purchase history. Affiliate... [Read more]

David Moth says, “Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail. It’s for this reason that Ben was invited to sit on the judging panel for Marketing Week’s Data Storytelling Conference, which takes place this... [Read more]

Jim Davidson says, “Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Beach breezes and backyard barbeques may mean summer is in full swing for most people. For e-commerce marketers, these events signal that it’s time to... [Read more]

Ayaz Nanji says, “Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. The report was based on 2Q15 Yesmail data for marketing campaigns sent by brands in a wide-range of industries. Email volume for subscribers increased 11% year-over-year between 2Q14... [Read more]

Sonny Ganguly says, “As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and effective social media campaigns. Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size, method and style. However, when... [Read more]