Jim Davidson says, “Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Beach breezes and backyard barbeques may mean summer is in full swing for most people. For e-commerce marketers, these events signal that it’s time to... [Read more]

Ayaz Nanji says, “Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. The report was based on 2Q15 Yesmail data for marketing campaigns sent by brands in a wide-range of industries. Email volume for subscribers increased 11% year-over-year between 2Q14... [Read more]

Sonny Ganguly says, “As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and effective social media campaigns. Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size, method and style. However, when... [Read more]

If you provide the local business market with marketing services, you will find InstaConsultant Ancillary Toolkit helpful. This software is a set of tools for marketing consultants who help local businesses get on line. It can help you perform most of the services local businesses need in their on;line marketing: Dr. Amit Pareek and Dr. Nimisha Vijay... [Read more]

Jonha Revesencio says, “The kind of experience visitors have on your website affects the overall perception of your business. Most businesses that don’t optimize their website’s speed not only lose the interest of prospective customers, but it can also hurt their relationships with existing customers. In fact, slow website speed can immediately... [Read more]

Brandon Turner says, “Having incredible copy is one of the fastest ways to increase your conversion rates and sales, yet so many companies are terrible at it. Recently, I decided to improve my copywriting skills, so I talked to my friend Neville Medhora, who is a copywriter. The reason I trust his judgement over others is that besides being... [Read more]

Kieran Flanagan says, “Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging’s challenges come its many benefits, often in the form of traffic,... [Read more]

Any  top online entrepreneur will tell you that a sustainable business online requires: Building a list so that the first sale can lead to follow-up sales; Affiliate marketing so you will have a steady flow of product offers to present to your list; Driving traffic because without it, there is no income, no business, and no future; Keep it simple because otherwise, you will get lost and confused, and you will get nothing done... [Read more]

Courtney Eckerle says, “I’ve interviewed around 500 marketers since I started as a reporter at MarketingSherpa. Looking back, most of those conversations are inevitably a bit of a blur, but it’s marketers like Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, that truly stand out. Mary was a first-time attendee at MarketingSherpa... [Read more]

Stefanie Flaxman says, “Editorial standards for your content include both specific publishing tasks, such as fact-checking, and general publishing processes, such as systems for effectively managing a content calendar. When you’re the Editor-in-Chief of the content you produce, you have a lot of decisions to make in a limited amount of time,... [Read more]

MOZ team says, “We all have it. The cruft. The low-quality, or even duplicate-content pages on our sites that we just haven’t had time to find and clean up. It may seem harmless, but that cruft might just be harming your entire site’s ranking potential. In today’s Whiteboard Friday, Rand gives you a bit of momentum, showing you... [Read more]

Every business owner who knows the dangers of chatter on the Internet, knows that a reputation can be destroyed almost overnight by a dissatisfied customer... [Read more]

Greg Sterling says, “#8220;Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing strong momentum, doubling its daily video views in three months. The milestone was reported first this week by the International Business Times and confirmed Thursday by the Los Angeles Times. The total daily views... [Read more]

Business.com staff says, “How many followers does your brand have on Twitter? A hundred? A hundred thousand? Does it matter? The answer: it depends. The traffic you get to your Twitter feed, website or Facebook page isn’t as important as what you want that traffic to do for you. Do you want them to buy something? To learn something? To sign... [Read more]

Angela Patteys says, “If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners,... [Read more]

Mark Thompson and Matt Callen have released a bundle of 4 new software producs, with white label rights, called  'Rebrand Apps'. Because they are including white label rights, you can sell these four apps as your own. Brand them with your brand and they are yours forever, to sell as many copies as you like and keep all the profits... [Read more]

Derek Miller says, “Entrepreneurs that are running startups understand the importance of every dollar. After all, according to Forbes, only about 300 of the 600,000 businesses that are launched annually are funded by VCs (.05 percent). This means that most new businesses are bootstrapped with limited funding. To make matters worse, startups need... [Read more]

Amy Gesenhues says, “While social may be driving many marketing to-do lists, email is still a priority. Less than a year ago, a study from Pew Research Center revealed employees with online access rated email as their most important working tool, the majority of respondents ranking email more important than internet access, a phone line, a smartphone... [Read more]

Mimi An says, “Did you know that there is a certain type of blog post that makes up 10% of a blog’s repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. In a recent study, we investigated these standout... [Read more]

Building your first website (or your second or third, for that matter) can be a challenge. You want to use it to build a recurring income, but there are a lot of things you need to put in place: Create a giveaway product so people will opt-in to your mailing list; Make an attractive graphic for the product (probably a report) you are giving away to people who opt in... [Read more]

Deborah Mitchell says, “Blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered to meet with brand representatives and attend sessions to hone their online skills. Sheryl Simonitis, vice president of... [Read more]

Rainmaker team says, “Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message. In this session, Confessions of a Pink-Haired Marketer host Sonia Simone breaks down a well-crafted “negative” message and pulls out the elements... [Read more]

Timothy Schmidt says, “On September 7th, 1982, David Ogilvy, founder of the iconic agency Ogilvy & Mather, sent an internal memo to all of his employees. Sparsely titled, “How to Write,” Ogilvy laid out his commandments for producing clear and efficient written messages. Among them (at number five) was the simple doctrine, “Never write... [Read more]

Jack Simpson says, “Last week I wrote a post about cross-selling online and how it can benefit online businesses. This week I want to focus on cross-selling’s slightly better looking cousin: upselling. If you want to upsell to your customers but you’re not sure how to do it, hopefully these 10 brands will provide some inspiration. What is... [Read more]

One of the greatest things about the computer age is that it has become easy for individuals to instantly share their thoughts and opinions with others online. This can mean great exposure for businesses when happy customers leave positive reviews with friends and family on social media. While positive comments can be great for a company, negative ones... [Read more]

Mark Runyon says, “Does content still play a major role in increasing website traffic? In a word, yes. But it’s the quality of the content that drives increasing traffic to your site, not the volume. Also, don’t think of content as only text. Content in the form of videos, pictures, and technology algorithms that help a user find... [Read more]

Ginny Marvin says, “Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now... [Read more]

Adam Toren says, “Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations. Here are three ways social video marketing can be good for your business. 1. Emotional connections drive brand loyalty. It... [Read more]