Friday, September 6, 2013

The latest article on ’Marketing Land’ is titled “How to Embrace True Persistent Marketing”. Andy Lombard says, “For years, it was commonplace for traditional marketing campaigns to require 90-day planning cycles — at a minimum. More recently, digital marketing has brought about an evolution in both speed and agility... [Read more]

The latest article on ‘MarketingProfs’ is titled “Do Consumers Trust Online Reviews?”. Ayaz Nanji says, “A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to (pdf) a recent report by Maritz Research. The remaining 75% of survey... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Facebook Should Stop Judging Content Quality?. Baer says, “TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed. Facebook believes memes are low quality, but did not explain... [Read more]

Earning good affiliate commissions is a goal that has seemed elusive to many marketers. But it’s not impossible if you approach it right. Marketing knowledge is important so you can pick the right products to promote and so you can promote them with smart ads, smart ad placement and smart traffic generation. Beyond that, for the best commissions,... [Read more]

The latest article on ‘Business 2 Community’ is titled “Checklist for the Annual Marketing Review”. Vickie Pittard says, “September is the time when most businesses, regardless of size, launch the annual review and planning season. The two parts of the process are critical: review and planning. Review and analysis of the current... [Read more]

Shawn Collins’ latest blog post is titled “Video of Rae Hoffman Keynote at Affiliate Summit East 2013”. Collins Says, “There was a keynote presentation by Rae Hoffman, CEO of PushFire, at Affiliate Summit East 2013, which took place August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia, PA. Ten+ years ago Rae started... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “15 Popular WordPress Plugins”. The WMT staff says, “WordPress is one of the most popular content management system platforms. It runs nearly 19 percent of the top 10 million websites, according to some estimates. One of the reasons for its popularity is the thousands of plugins, which extend... [Read more]

Noah Whitmore was unhappy with the limitations of pop-up software for WordPress. The existing plugins didn’t work well with mobile devices and were restricted in what they could display. So he created his own pop-up builder, and he calls it: Popit Plugin. Here’s what it can do for you: • Instead of limiting you to a boring rectangle,... [Read more]

The latest article on ‘Website Magazine’ is titled “Building an Editorial Platform for the Forgotten User”. Matt Murphy says, “Some of our biggest clients (AOL, High Times and Vice) all had one thing in common when they came to us – an abundance of disorganized online articles, photos and video. As a result, we’ve learned a lot about... [Read more]

The latest post on ‘Mashable’ is titled “Report: NSA Can Break Internet Encryption”. Lorenzo Franceschi-Bicchierai says, “Newly published documents leaked by Edward Snowden reveal that the National Security Agency has secretly developed various methods of circumventing widely used Internet commercial encryption technologies, including... [Read more]

The latest ‘Econsultancy’ blog post is titled “Three important marketing lessons from Apple’s latest iPhone adverts”. Edwyn Raine says, “The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp. But... [Read more]

Matt Bacak Has been doing email marketing for a long time. When we met him in 2006, he was already an old hand at it, having started in 1999. He is one of the true experts in the field. But even Matt Bacak looks up to John Cornetta. He describes Cornetta as “the godfather of how today’s solo ad industry works.” He hired Cornetta to... [Read more]

The latest article on HubSpot blog is titled ”What Exactly Does Google Consider High Quality Marketing Content?”. Bill Faeth says, “Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder... [Read more]

The latest MOZ blog post is titled “Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools”. Dr. Peter J. Meyers says, “Which rank-tracking method is the most accurate? I set out to answer that question by comparing rankings for 500 keywords across four methods: (1) Personalized, (2) Incognito, (3) Crawler, and (4) Google Webmaster... [Read more]

The latest post on ‘Mashable’ is titled “How Facebook Is Using Your Photos in Ads”. Kurt Wagner says, “Much has been written regarding Facebook‘s new “Statement of Rights and Responsibilities” policy — the company announced changes to it a few weeks back in the wake of a class action lawsuit settlement at the... [Read more]

William Meers has invested a lot of time and energy in finding ways to prospect for new clients on LinkedIn. His time was well-spent because his LinkedIn Door Openers reveals 10 effective (but simple) strategies to create sales within days online. With LinkedIn, it’s important to take a long-term strategic view of building relationships. Don’t... [Read more]

The latest article on ‘MarketingProfs’ is titled “Apply Lifetime Value Targeting to Reach Customers Online”. Russell Glass says, “Online ad targeting has become pervasive over the past few years. It started with basic behavioral targeting, and it has moved to other forms of audience targeting, including business demographics, site retargeting,... [Read more]

The latest ‘Econsultancy’ blog post is titled “The ultimate guide to….the 404 status code and SEO”. Andreas Pouros says, “Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular... [Read more]

The latest article on HubSpot blog is titled ”Salespeople Need to Be Remarkable, Too”. Frank Belzer says, “When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in... [Read more]

Whatever keyword research tool you use, you probably struggle to make sense of the thousands of keywords the popular keyword tools crank out. Managing that much data is really frustrating. To be effective, you need to: * Group related keywords so you can use them in a campaign * Filter the Data to find the particular keywords out of the hundreds or... [Read more]

The latest article on ‘Business 2 Community’ is titled “3 Quick Rules for Controlled Content Growth”. Arsham Mirshah says, “Content is the stuff that makes internet what it is. Now, there are many definitions of what people actually mean by “content”. For the sake of this post, however, content is the stuff that’s spread... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Create Dramatic Content”. Sean D’Souza says, “Do you get a headache from putting together your to-do list? I sure do, because no matter how much I whittle down my list, there’s always a ton of projects that need to be finished. And that’s when the headache comes on. And... [Read more]

The latest ‘Aweber’ blog post is titled “Fall 2013 Marketing Trend Report”. Rebekah Henson says, “A new season means new design and fashion trends to look out for. The same goes for your marketing. Plenty of industries get seasonal trend reports and you should, too! As a follow-up to our Spring 2013 Trend Report, here’s our outlook for... [Read more]

MarketingSherpa has released a case study titled “Video Marketing: Coworking space grows Facebook views from 5,000 to 20,000 per day”. Courtney Eckerle says, “Plagued with SEO issues and wanting to increase its night memberships, Dallas coworking space Common Desk decided to launch a YouTube page. In this case study, see how it improved... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Customer Motivation: 3 steps to help you stop thinking like a marketer”. Michael Powers says, “At MECLABS, there are two things we couldn’t live without: testing and data. Although we consider these the most vital tools in our business, we also understand the importance of the backstory.... [Read more]

The latest article on HubSpot blog is titled ”Everything You Need to Know to Get Started With Pinterest for Business”. Ginny Soskey says, “Getting started on a new social network – regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Why Don’t More People Believe You’re the Best?”. Brian Clark says, “One of the foundational tenets of direct marketing (which means all online marketing) is the “reason why.” Why are you the best? Why should I believe you? Why should I buy right now? Good luck with that now. You... [Read more]

The latest post on ‘Mashable’ is titled “Apple’s Share of Mobile Web Usage Dropped 10% This Year”. Zoe Fox says, “Apple is losing its dominance over the mobile web. In the past year, its share of global mobile web traffic shrank from 65.9% to 54.9%. Android has picked up more than 7% of Apple’s market share loss. No OS... [Read more]

The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships”. Apu Gupta says, “Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the products they want and the products they buy.... [Read more]

The latest ‘Econsultancy’ blog post is titled “50% of businesses believe that social offers greatest marketing opportunities over next year”. David Moth says, “Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify... [Read more]

IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both. All entries about WSOs are ads. All entries marked with #ad are ads.