Thursday, September 5, 2013

The latest ‘Web Marketing Today’ blog post is titled “Recipe for Creating Infographics”. Kunle Campbell says, “Infographics are popular. They offer the ability to transmit information in a more digestible form than blocks of text and they’re particularly good for explaining ideas. They are especially popular on image-driven social media... [Read more]

The Business 2 Community team is hosting a webinar on Wednesday September 18 at 2.00 pm ET. The topic of the webinar is “7 Keys for Creating Awesome B2B Content that Converts”. The ‘Business 2 Community’ team says, “During this webcast, you will discover: How to find out what types of content will appeal the most to your target... [Read more]

The latest article on Business Insider is titled ”How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media”. John Heggestuen says, “Most brands offer dreadful customer service on social media. A study from Socialbakers, a social media analytics company, found that response times have actually worsened recently,... [Read more]

Matt Bacak Has been doing email marketing for a long time. When we met him in 2006, he was already an old hand at it, having started in 1999. He is one of the true experts in the field. But even Matt Bacak looks up to John Cornetta. He describes Cornetta as “the godfather of how today’s solo ad industry works.” He hired Cornetta to... [Read more]

The latest article on ‘Business 2 Community’ is titled “Five Behaviors You Need To Track In Order To Improve Sales Forecasting”. Frank Donny says, “Sales forecasts have been misleading companies for years. The wildly different numbers that they present from one period to the next should be analyzed with care, as they are more likely... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Facebook is Getting More Two-Faced By the Day?. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within... [Read more]

The latest article on the ‘The Future of Ink’ blog is titled “On-Camera vs. Off-Camera – What’s the Right Type of Video for You??. Lou Bortone says, “These days, video ismuch more than talking heads. With so many tools and resources at your fingertips, there are dozens of ways to create great videos. (Here are 16 Types!) So the question... [Read more]

William Meers has invested a lot of time and energy in finding ways to prospect for new clients on LinkedIn. His time was well-spent because his LinkedIn Door Openers reveals 10 effective (but simple) strategies to create sales within days online. With LinkedIn, it’s important to take a long-term strategic view of building relationships. Don’t... [Read more]

The latest article on HubSpot blog is titled ”How to Convert Casual Blog Visitors Into Dedicated Subscribers”. Pamela Vaughan says, “You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, abusiness blog is one of the... [Read more]

Jeremy Schoemaker’s latest blog post is titled “Should you submit your dirty laundry to the Google spam team?”. Schoemaker says, “In case you missed the news, Matt Cutts has solicited webmasters to submit their poorly ranking websites to them, so they can have a look exactly why your website isn’t ranking as well as should. No, that’s not... [Read more]

The latest article on ’Marketing Land’ is titled “How To Design A Landing Page That Converts”. John Paul Mains says, “As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display ads, photo marketing, mobile ads… and the list keeps growing. Consumers,... [Read more]

Noah Whitmore was unhappy with the limitations of pop-up software for WordPress. The existing plugins didn’t work well with mobile devices and were restricted in what they could display. So he created his own pop-up builder, and he calls it: Popit Plugin. Here’s what it can do for you: • Instead of limiting you to a boring rectangle, it... [Read more]

The latest article on ‘MarketingProfs’ is titled “Paid Search vs. Organic Search: Which Converts Better?”. Ayaz Nanji says, “Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data from more than... [Read more]

The latest ‘Econsultancy’ blog post is titled “Do Twitter images really increase engagement?”. Matt Owen says, “With more than 9,000 messages being sent every second, Twitter can be a noisy place, so it’s always important to distinguish yourself from the crowd. Luckily, Twitter has a few features that can help, including... [Read more]

The latest post on ‘Mashable’ is titled “11 Twitter Apps You’ll Use Every Day”. Taylor Casti says, “We love Twitter, we really do. The ever-changing feed. The challenge of squeezing a message into 140 characters. The feeling of accomplishment you get when a celebrity retweets you. Yeah, Twitter is pretty great. But like everything... [Read more]

Whatever keyword research tool you use, you probably struggle to make sense of the thousands of keywords the popular keyword tools crank out. Managing that much data is really frustrating. To be effective, you need to: * Group related keywords so you can use them in a campaign * Filter the Data to find the particular keywords out of the hundreds or... [Read more]

The latest MOZ blog post is titled “Why Local Businesses Don’t Need Big Budgets for Their Content Marketing”. Matthew Barby says, “Time and again we hear the same old argument that we shouldn’t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “The 3 Steps to Success at Anything”. Brian Clark says, “Many seek the simple formula for success. That’s true of content marketing, culinary mastery, improving your golf game, and with life in general. So here it is: Attempt Observe Repeat At least when it comes to online publishing... [Read more]

The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships”. Apu Gupta says, “Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the products they want and the products they buy.... [Read more]

Mark Lyford has an eye for graphics. He knows what looks good and can really dress up a site or a product. He has applied his expertise to building sales graphics for online marketers. In his latest offering, Copy Dazzle, Version 2, Lyford has assembled 8000 graphics of all kinds to make it possible for you to create an attractive site from scratch... [Read more]

The latest article on ‘Business 2 Community’ is titled “Did Google Inadvertently Created a Protection Racket Called the Penguin Update?”. Matt Wilson says, “You’ve heard the news by now, I’m sure; Google released an update to their algorithm in April 2012 called Penguin, then a fresh update in May 2013 called Penguin 2.0 and... [Read more]

The latest article on HubSpot blog is titled ”Advertising Loses More Jobs Than Any Other Industry”. Dan Lyons says, “Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and... [Read more]

The latest ‘Econsultancy’ blog post is titled “Does Google’s authorship integration affect search rankings?”. Marcus Tober says, “It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between... [Read more]

James Renouf is the author of many training products and applications for the internet marketer. He says his new training, Infinite Arbitrage, is for anyone who wants to create an online business. In fact, he says, you can “make money with zero risk, testing or guesswork using a simple method that is guaranteed to put money in your pocket as soon... [Read more]

The latest article on ‘The Forrester Blog’ is titled “The Magic Behind A Well Designed Mobile Experience”. John Dalton says, “Recently I witnessed a bit of design magic. I was reviewing some research with a customer experience colleague who suddenly realized that he’d left some notes on his laptop, which was tethered to his desk. Knowing... [Read more]

The latest post on ‘ReadWrite’ is titled “Twitter Analytics Outfit Topsy Extends Its Tweet Index Back To The Beginning”. ReadWrite Editors say, “Topsy, a social analytics platform for searching and analyzing tweets,announced today that its data history will now include public tweets dating back to Twitter’s hatching in March... [Read more]

The latest article on ’Marketing Land’ is titled “Is Your Email Program Experiencing That 2:30 Feeling?”. Clint Kaiser says, “That 2:30 feeling doesn’t just hit people. Think about your email program and how energized it is. If email marketers are honest with themselves, many would admit their programs have hit a lull. They’ve... [Read more]

Third Door Media is hosting a webinar on Thursday, September 19 at 1.00 pm EDT. The topic of the webinar is “Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling”. The TDM team says, “Do you really know what marketing channels are driving conversions? Join the experts at Covario as they share real... [Read more]

The latest article on ‘MarketingProfs’ is titled “Who Uses Social Networks: Age, Race, and Income Breakdown”. Ayaz Nanji says, “Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center’s Internet and American... [Read more]

The latest post on ‘Mashable’ is titled “How to Add Special Effects to Vine and Instagram Videos”. Taylor Casti says, “Anyone can become “Instafamous” by adding a filter or a few hashtags to a cool selfie. The real pros live on video. Vine and Instagram have provided unique platforms for users to showcase their creative... [Read more]

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