Martin Beck says, “After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format. The ads look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s... [Read more]

Selena blue says, “Personalization is not new to email marketing; but has it lost some of its appeal with marketers? Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only... [Read more]

Tiffany Monhollon says, “Earlier this year, Google announced an important algorithm change dubbed as “Mobilegeddon” that boiled down to one big takeaway: businesses that do not have a mobile-friendly website will no longer perform well in Google’s mobile search. In fact, the update might have meant that businesses without mobile sites... [Read more]

Any top online entrepreneur will tell you that a sustainable business online requires: • Building a list so that the first sale can lead to follow-up sales • Affiliate marketing so you will have a steady flow of product offers to present to your list • Driving traffic because without it, there is no income, no business, and no future •... [Read more]

Peter Gasca says, “Email is dead? Not so fast. Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new generations embracing new communication tools and apps every day, there might just be a strong argument... [Read more]

Jason Richman says, “In a previous post, I wrote about crucial information you need to gather before calling a new prospect. Now that you’ve determined whether your opportunity list includes the right contacts, what’s left to examine? That’s right — your target companies. How do you pull your top opportunities from a list of several... [Read more]

Peter O’Neill says, “It’s that time of the year again: The UK has had its August bank holiday; the US is on its Labor Day weekend; the Germans are coming to the end of their summer vacation period (which seems to go on for months because it is staggered by state to minimize holiday traffic); and even the Dutch have stopped towing their... [Read more]

Every business owner who knows the dangers of chatter on the Internet, knows that a reputation can be destroyed almost overnight by a dissatisfied customer. A complaint on a social media site can go viral and within days, customers can dry up... [Read more]

Andrew Davies says, “Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI. We’ve all read the stats and heard the breathy proclamations about how content marketing is growing at an extraordinary rate, how content marketing is changing how we do business and how content marketing... [Read more]

Grace Smith says, “Web forms can be used to help you collect orders, leads, subscribers, inquiries and feedback so it’s important to optimize their conversion rates. Often taken for granted, they are one of the essential elements of your lead generation and marketing efforts. Most visitors don’t want to spend time filling them out,... [Read more]

Beth Hayden says, “Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales. The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you? More than likely,... [Read more]

You probably are aware of Thompson and Callen. In the last few years, they have produced many software products, such as 'EasyVSL', 'Heat Map Tracker' and many others. Now they have released a bundle of 4 new software producs, with white label rights, called  'Rebrand Apps'. Because they are including white label rights, you can sell these four apps as your own. Brand them with your brand and they are yours forever, to sell as many copies as you like and keep all the profits... [Read more]

Dan Hinckley says, “Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product. To better understand just how much of an impact... [Read more]

Mark Rogers says, “Nearly all consumers look online to research products, and more than half (55 percent) prefer to do their shopping through an online retailer. Customer needs vary, however, and it is important to meet their needs in an online shopping environment. Streamlining the online shopping experience is essential to the success of your... [Read more]

Sujan Patel says, “A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers. That influx of cash will only do so... [Read more]

Building your first website (or your second or third, for that matter) can be a challenge. You want to use it to build a recurring income, but there are a lot of things you need to put in place: Create a giveaway product so people will opt-in to your mailing list; Make an attractive graphic for the product (probably a report) you are giving away to people who opt in... [Read more]

Jack Simpson says, “A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing. We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels. The... [Read more]

Dan Tyre says, “What’s the most important component of a client relationship? Is it regular communication? Sharing the same values? Having a strong personal connection? These are all key parts of a healthy professional relationship, but they pale in comparison to the basis of all relationships: trust. Why is winning your prospect’s trust so... [Read more]

Sara McCord says, “You’re going through your inbox, deciding which emails should be archived and which should be saved, and there is it: an email from a week ago (or even further out). Maybe it came in during an onslaught and this is the first time you’ve seen it; or perhaps, you remember thinking you’d come back to it — and then it fell... [Read more]

Austin Anthony has created new Video-Maker/Video-Ranking Software, called 'Profits Play',  that could lead to lots of people watching those videos without extra time or work spent generating traffic. The early adopters are already doing it. We all know that video is taking the net by storm.  It can be a powerful persuader to take action... [Read more]

Rainmaker team says, “The one and only Sonia Simone joins Sean Jackson and Mica Gadhia on The Missing Link to teach you about the art and science of driving traffic to your posts on LinkedIn. Sonia discusses the “people” aspect of all markets and how to find “your people.” You’ll learn about sharing your content through video and how... [Read more]

Dan Steiner says, “How do you get your customer’s onboard when you’re looking to build up your client database? It’s a task that’s often easier said than actually executed. Lucky for us, there are plenty of tricks of the trade, and just as many tools to help take care of business. A lot of it comes down to offering genuine benefits... [Read more]

Felix Tarcomnicu says, “”Backlinks,” meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic. Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and... [Read more]

Ria Sabnis says, “You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you’re satisfied, you decide to check out. However, something stops you, like millions of online shoppers, from completing the process. Online retailers everywhere have fallen... [Read more]

Jack Simpson says, “Multichannel marketing is becoming increasingly important as technology evolves and people consume content in so many different ways. It will also be one of the key themes at our Festival of Marketing event in November. In this post I’m going to look at six case studies around multichannel marketing to see how some of the... [Read more]

Martin BEck says, “Need to advertise in Mongolia, Tajikistan or the Isle of Man? Starting today, Twitter can help with that. The company announced that is has made its self-service ad dashboard available in more than 200 countries and territories, pushing beyond its previous roster of 33 countries and into just about every market that Twitter... [Read more]

Felix Tarcomnicu says, “”Backlinks,” meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic. Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and... [Read more]

David Ly Khim says, “What’s worse than an email that doesn’t get opened? An email that gets opened but doesn’t say anything important. When we send an email, we want the recipient to act on it, not delete it. This is difficult, but it isn’t impossible. Brian Balfour, VP of growth for Sidekick, receives hundreds of cold networking emails... [Read more]