Pamela Robertson says, “U.S. Soccer goalkeeper Tim Howard truly delighted the 1,000+ marketers who attended Experian Marketing Services’ Client Summit in Las Vegas this July with his recollections from the recent World Cup in Brazil. During a “fireside chat” with Experian Marketing Services’ Rick Erwin, Howard told stories about the highs... [Read more]

Jill Bastian says, “When you send an email for your business, you expect it to simply appear in your subscribers’ inboxes, right? Well, there’s a lot more to getting email delivered than you may expect. Email Service Providers (ESP), like VerticalResponse, do a lot to ensure your email makes it to the inbox, but you play a part in delivery,... [Read more]

Ayaz Nanji says, “Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science. Moreover, of the 69% of companies that do personalize their sites, just 21% offer personalized offers to visitors. A... [Read more]

There are several different formats for graphics. Over 20 years ago, the BMP file was invented by Microsoft. Not long after came the JPG file (invented by an industry group not wanting to be tied to Microsoft). This is all techy stuff we can mostly ignore, but one graphics style has a special use, the GIF file. Unlike all the others, not only can it... [Read more]

The American Marketing Association (AMA) is hosting a webinar with Tom Sather on Thursday, September 11 at 12.00 pm CDT. The topic of the webinar is “Master Your Email Marketing: 10 Secrets from Top Retailers”. AMA team says, “You’ll learn: ?What your subscriber data is “telling” you about your email optimization strategy What... [Read more]

Loren McDonald says, “Marketers tend to think that when people attempt to unsubscribe, they’re really saying, “Lemme outta here!” Many times, they are … but that doesn’t always translate to “I don’t ever want to hear from you again.” Knowing why people unsubscribe can help you design a program that answers... [Read more]

Martin Beck says, “Twitter made several subtle changes to its desktop product today, most notably a redesign of the messaging buttons on user profile pages. That change — replacing an unobtrusive white box with a solid, brightly colored button or buttons (see screen grabs below) — seems aimed at taking the guesswork out of how to connect... [Read more]

Have you ever wondered, “How can I convert my disengaged visitors into subscribers, and even more important, into paying customers?” Mark Thompson and Matt Callen just finished creating a full training series in which they share their tested answers to this question. In this free series, they explore how to create and use Video Sales Letters,... [Read more]

Nolan O’Brien says, “We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’s not like we’re selling toasters online. But even if you are, you may... [Read more]

Eric Devaney says, “One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. It’s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that... [Read more]

Seth Fiegerman says, “Facebook is now part of the elite $200 billion club. Facebook’s stock opened at $77 a share on Wednesday, pushing the company’s market cap above $200 billion for the first time. That’s roughly double what Facebook’s market cap was when it went public in May of 2012. To put that in context: Facebook’s... [Read more]

Wouldn’t it be great is your subscribers were also your promoters, spreading the news about your service to their friends all around the web? The new Viral Lead Machine aims to help you build this army of excited followers so you can see your targeted traffic increase, and more targeted traffic means more sales. And the nice thing is: your subscribers... [Read more]

Allison Banko says, ““Before you can do anything to gain success in your business, you’re going to need the buy-in and support of your team,” said Yaniv Masjedi, Vice President of Marketing, Nextiva. “A team is what grows the business. It’s not the technology; it’s not the computers.” This MarketingSherpa... [Read more]

Ben Davis says, “Well, this post does what it says on the tin. Some sites are mobile sites (m dot) and some are responsive. For more information of mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide. And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November... [Read more]

Selena Larson says, “LinkedIn is offering new security features that give you new tools for securing and controlling your information on the professional-networking site. For instance, LinkedIn will now alert you when your password changes—and will give you a sense of where that request originated as well. When you change your password, you’ll... [Read more]

Paul Nicholls says he has been using solo ads for years to build his business. You may have had a bad experience buying solo ads from various vendors. You paid a lot of money and have little to show for it. Nicholls had the same problem at first After spending hundreds of dollars (pounds, actually, since he is in England), he took a look at his buying... [Read more]

Sonia Simone says, “You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content. The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end of... [Read more]

Isla McKetta says, “In a post-Hummingbird world, we all know content matters. But many SEOs are still trying to work around this update because we think we don’t have the tools to gauge content quality. If you’ve said, “I’m not a writer,” or, “How do I know what will resonate with my audience?” And even,... [Read more]

Derek S. says, “Consumers use of social media has driven businesses of all kinds to make a steadfast commitment to the channel. However, to understand how effective they are being with their social media marketing, businesses need data through analytics. TapAnalytics has announced the release of version 4.0 of their platform which includes... [Read more]

Matt Bacak is no stranger to IM NewsWatch readers. Over the years we have run many stories about him. Besides being a very successful online marketer, he is a trainer and a product developer. He has just released a new training program he calls his Secret Sauce. It’s a 2+ hour video conversation with Lee Collins in which they explain some of the... [Read more]

Martin Beck says, “LinkedIn announced today that it is giving users more control over their data on the network. The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads. This puts LinkedIn closer in line with Facebook, which... [Read more]

Christopher Ratcliff says, “Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh…?” During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling,... [Read more]

Jayson DeMers says, “Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem (though, to be honest, it is always going to be their problem). But what about those businesses that can’t afford to hire a marketing consultant?... [Read more]

Gama Seva has been marketing online for 7 years. He has just introduced a new graphics website he is making available to marketers. He calls it Business Graphics Maker. This new marketing tool lets you easily create Brochures, Business Cards, Flyers, Coupons, Tickets, Invitations, Gift Certificates and almost all Business Marketing Graphics you can... [Read more]