Wednesday, September 4, 2013

The latest article on ‘Business 2 Community’ is titled “You Need A Social Selling Command Center!”. Gerry Moran says, “Social selling opportunities are flying toward you and past you as if you were the Starship Enterprise in the middle of an asteroid storm! If Lt. Uhura was not staffing the Enterprise’s command center, then Captain... [Read more]

The latest ‘Econsultancy’ blog post is titled “Mobile commerce now accounts for 23% of online sales: report”. David Moth says, “Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report. It again highlights the growing importance of m-commerce... [Read more]

The latest post on ‘Mashable’ is titled “Google Glass App Store Coming Next Year”. Sam Laird says, “Get ready, Glassholes: Google Glass will get its very own app store next year. The long-awaited news was first revealed rather off-handedly in a long New York Times Magazine piece this weekend, and Google has since confirmed it... [Read more]

Whatever keyword research tool you use, you probably struggle to make sense of the thousands of keywords the popular keyword tools crank out. Managing that much data is really frustrating. To be effective, you need to: * Group related keywords so you can use them in a campaign * Filter the Data to find the particular keywords out of the hundreds or... [Read more]

The latest article on HubSpot blog is titled ”Adjust How You Think About Content (It Could Actually Lessen Your Workload)”. Michelle Bodnar says, “Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your... [Read more]

The latest article on Business Insider is titled ”Google Ad Exec Says Media Agencies Are The ‘Silent Assassins’ Of Creative Advertising”. Patrick Collister says, “Have you ever thought about making things better and cutting out the crap? Creative Social has invited five industry leaders to share the one thing they would... [Read more]

The latest article on ‘The Forrester Blog’ is titled “B2B Marketing Measurement Needs to Sharpen Its Business Acumen”. Laura Ramos says, “”Marketing measures its performance to prove its value, not to improve it.” Let’s face it — marketing is often accused of poorly demonstrating it impact on the business in terms... [Read more]

James Renouf is the author of many training products and applications for the internet marketer. He says his new training, Infinite Arbitrage, is for anyone who wants to create an online business. In fact, he says, you can “make money with zero risk, testing or guesswork using a simple method that is guaranteed to put money in your pocket as soon... [Read more]

Shawn Collins’ latest blog post is titled “Vote for Affiliate Summit West 2014 Sessions”. Collins Says, “Affiliate Summit needs your help to pick sessions for Affiliate Summit West 2014. Voting will be open through September 13, 2013. The speaker proposals have been pared down to the titles, speakers, descriptions, and classifications (experience... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Is Wooing Celebs to Out-Twitter Twitter”. Denise Lu says, “Fans of tennis superstar Maria Sharapova might have noted she used the hashtag #misstheopen in an otherwise mundane tweet last week about seeing “The Book of Mormon” on Broadway. To get the full story, though,... [Read more]

The latest post on ‘ReadWrite’ is titled “Amazon Continues Its March Into Enterprise Clouds And Wallets”. Matt Assay says, “Despite being five times the size of its next 14-largest cloud competitors, Amazon isn’t content. It wants the enterprise, too, and all signs point to a major push to dominate enterprise cloud computing,... [Read more]

Mark Lyford has an eye for graphics. He knows what looks good and can really dress up a site or a product. He has applied his expertise to building sales graphics for online marketers. In his latest offering, Copy Dazzle, Version 2, Lyford has assembled 8000 graphics of all kinds to make it possible for you to create an attractive site from scratch... [Read more]

The latest ‘Econsultancy’ blog post is titled “Using black hat SEO techniques in a white hat way”. David de Souza says, “Black hat SEO involves using marketing techniques which are against the search engine’s guidelines. Employing these tactics can result in your site being penalised or banned from the index. The... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Marketing Tips for Your Career?. Baer says, “Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days,... [Read more]

The latest article on HubSpot blog is titled ”12 Nonprofit Marketing Emails That Actually Convert”. Taylor Corrado says, “With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose... [Read more]

David Vendenburg helps marketers to become plugin developers. Not plugin programmers, but the designer (and ultimately the publisher/seller) of plugins; you hire a progrmmer to write the code. The hard part of a software business isn’t writing the code. There are hundreds of freelance programmers who can do that for you. The hard part is the... [Read more]

The latest article on ‘Business 2 Community’ is titled “Medical SEO vs Medical PPC: A Search Engine Marketing Overview”. Jonathan Catley says, “When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining... [Read more]

The latest article on ‘The Forrester Blog’ is titled “The Art of Awesome Curation: Lessons from Gilt and Houzz”. Sucharita Mulpuru says, “One of the most common questions I get is “Who does personalization really well?” And at its heart, great personalization is about effectively deciding which products (or offers) from a deep product... [Read more]

The latest post on ‘ReadWrite’ is titled “With Nokia, Microsoft Has No More Excuses”. Dan Rowinski says, “Nokia is now a part of Microsoft. When the dust settles, the new Microsoft will have its guns aimed directly at Google and Apple. Microsoft has made a big deal recently of transition itself to be a “Devices and Services” business. Buying... [Read more]

Dan Lew just announced his new SEO Gladiators search engine optimization service. Lew and his team have a range of SEO services they offer for busy marketers who don’t have the time (and maybe, don’t have the skills) to do their own optimization. Their simplest service is an analysis of your site, to inform you of what its problems and potentials... [Read more]

The latest post on ‘Mashable’ is titled “90% of Yelp Users Say Positive Reviews Affect Their Purchases”. Christina Larson says, “Even as they compete for market share, Sina’s Weibo and Tencent’s Weixin have evolved to fill very distinct user niches. Last week, amid the high-profile trial of disgraced politician Bo Xilai, the differences... [Read more]

The latest article on HubSpot blog is titled ”Is It Finally Time to Bid Adieu to the Press Release?”. Dan Lyons says, “I have a confession to make. When I was a reporter at Newsweek, I received literally thousands of press releases via email — and I deleted almost every single one of them without even opening them. Basically,... [Read more]

The latest ‘Econsultancy’ blog post is titled “66% of Asian businesses plan to increase digital marketing budgets over the next 12 months: report”. David Moth says, “Two-thirds of Asian businesses (66%) plan to increase their digital marketing budgets over the next 12 months, according to new research from Econsultancy... [Read more]

Ryan Shaw didn’t have much success with Facebook ads at first. Like many of us, he got just a trickle of responses. Then, he says, he stumbled onto a process that turned around his Facebook marketing. And he want to share how he did it. The first key is correctly targeting your ads. Shaw says, “It is vital to establish a small group of targeted... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Who’s the Hero in Your Business?”. Brian Clark says, “Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle. Other businesses fail to thrive due to an overabundance... [Read more]

This is our second chance to tell you about eMarketer’s webinar on Thursday, September 12 at 1.00 pm ET. The topic of the webinar is “Online Holiday Shopping Preview—What’s In Store?”. eMarketer team says, “Online holiday sales will continue its strong growth and impact on overall retail commerce in 2013. Join eMarketer... [Read more]

The latest MOZ blog post is titled “SEO in the Personalization Age”. Gianluca Fiorelli says, “With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers. It’s time to break down the silos and... [Read more]

The latest ‘Aweber’ blog post is titled “12 Free Gifts: Your Holiday Marketing Starts Right Here”. Rebekah Henson says, “It’s almost December. No, really. Go look at your calendar. It says September, and that means the winter holiday season is only two months away. Yikes. You’ll have emails to send! Sales to run! Gifts to sell! Shipping... [Read more]

MarketingSherpa has released a case study titled “E-commerce: Moving beyond shopping cart abandonment nets 65% more checkout conversions”. Adam Sutton says, “Marketers know shopping cart abandonment emails work. But, what about other types of abandonment? For example, can an email get customers who abandon a product page to return... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “3 Powerful Tips for Building Your Business and Career”. Dan Schawbel says, “A lot of marketing strategies that work for big companies can also work for smaller companies, or even freelancers gutting it out online. I believe that in today’s world, everyone has to be a world-class marketer... [Read more]

IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both. All entries about WSOs are ads. All entries marked with #ad are ads.