Courtney Eckerle says, “With a roster of conversion-focused email campaigns, the marketing team at True Citrus decided to build two campaigns based around social media sharing. By creating a campaign focused on Pinterest content, followed by another campaign that rewarded subscribers for sharing content, True Citrus created a campaign that resulted... [Read more]

Ginny Marvin says, “With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is one of the players trying to solve this problem for advertisers running campaigns across its platforms. Today, Google started rolling out estimated cross-device... [Read more]

Ayaz Nanji says, “The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software. A significantly larger share of traffic goes to the first advertisement displayed in search results on smartphones and tablets compared with desktops, found... [Read more]

Abbas Ravji has been a full time marketer and software developer for several years. He has built a team of experienced developers to work with him. This team has created a new solution for the marketer who knows video is the wave of the future and can no longer be ignored. There is new all-around video marketing software is called SociVidz Video Software.... [Read more]

Hunter Boyle says, “Two things I hear a lot from fellow marketers: I really need to grow my email list. Pop-ups annoy me and I’m not sure about using them on my site. Fair enough. So I asked Noah Kagan, Chief Sumo at SumoMe.com, to provide his best tips and real data to address those issues. In this guest post, Noah shares the actual results... [Read more]

David Hamilton says, “Microsoft has finally shown the world its plans for its next major Windows release, the one that will succeed the much-maligned Windows 8. It’s not Windows 9 or Windows Threshold—not even Windows One, as Microsoft executive VP of operating systems Terry Myerson briefly teased at one point during a presentation in San... [Read more]

Karissa Bell says, “Microsoft unveiled Windows 10, the long-awaited followup to Windows 8 Tuesday. The latest version of Windows walks back some of the more jarring changes of Windows 8, including the return of the Start menu and improvements to how apps are displayed, while also adding multitasking enhancements that will appeal to those who use... [Read more]

If your books aren’t the success you were hoping for, check out Kindle Cash Blueprint, a new training program based on the tested, successful techniques of Temper Thompson. Thompson will help you improve the profitability of your books with these techniques. Look at what’s included in Kindle Cash Blueprint: • How to create a great... [Read more]

John Pollard says, “Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber... [Read more]

Vanessa Zeng says, “On August 20, the company’s 10th anniversary in China, Amazon announced a strategic cooperation with the Shanghai Free Trade Zone (SFTZ) and Shanghai Information Investment. The agreement ensures the direct delivery of millions of products from Amazon sites across the globe to Chinese customers and will allow small and medium-size... [Read more]

Lindsay Kolowich says, “Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends. I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and... [Read more]

Peter Szabo has been working online for several years, It's been a goal of his not to work too hard, though. In fact, he reports he has been getting "$900 Paydays From 30 Minutes of Work Per Day." He does it by selling affiliate products and CPA  leads.... [Read more]

Graham Charlton says, “Content is very important for SEO, but this should also come with caveats, as simply creating more and more isn’t always the answer. Following on from yesterday’s post on sub-domain conflicts, here I’ll look at a few examples where brands’ content-led pages are harming their search rankings”. SEO:... [Read more]

Selena Narayansamy says, “Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels. It’s a subject near and dear to my heart. Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building... [Read more]

Gianluca Fiorelli says, “Nothing like the “The 200 Google Ranking Factors” actually exists. It is a myth, and those who claim to be able to offer a final list are its prophets. This post explains how the myth was born and the importance of knowing the stages of search engines’ working process”. The Myth of Google’s 200 Ranking... [Read more]

Mark Dulisse just re-released his popular Covert Player Pro. This professional video play has the features a marketer needs, and in this short-term sales, it has a price that will please.... [Read more]

This is a reminder for Business 2 Community’ webinar on landing page optimization. Business 2 Community is hosting a webinar with Tim Ash on Wednesday, October 1 at 2.00 pm ET. The topic of the webinar is “The 7 Deadly Sins of Lead-Gen Landing Pages”. The ‘Business 2 Community’ team says, “Landing page optimization... [Read more]

Chris Lake says, “If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in. With that in mind, I have created yet another visualisation, this time dedicated to multichannel marketing. There are so many different ways of reaching customers these days, and... [Read more]

Martin Beck says, “It’s a mobile world, and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt. Couric and Sandberg, two of the top executives in the media-industrial complex, kicked off the Interactive Advertising Bureau’s MIXX conference today in New York with a discussion exploring that common ground. Both... [Read more]

If you are looking to earn money on the internet,  you need to be selling what people want to buy. If you are looking for the right niche, it's good to know that the world spends billions on food. That's an opportunity too good to pass up.... [Read more]

Mandi Ellefson says, “A marketing revolution has been taking place before our eyes. Interruption marketing has been overthrown. Businesses—yours and mine—can no longer force people to pay attention. Instead, we have to create valuable content that people want. Which means that marketing now means creating content. And you need new content…... [Read more]

Zia Daniell Wigder says, “As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media coverage has looked at the specific operations of these two players, it’s important to note some of the trends that are... [Read more]

Owen Thomas says, “On Tuesday, eBay Inc. announced it was splitting up into two companies—its eBay marketplaces unit and PayPal, its faster-growing payments unit. The move, expected to be completed in 2015, essentially reverses eBay’s 2002 acquisition of PayPal. Dan Schulman, formerly head of American Express’s online and mobile businesses,... [Read more]

So-called "Private Blog Networks" have been making inroads into the marketing toolbox recently. a marketer builds a group of sites and links them together in complex ways, and points them to the site to be promoted... [Read more]