Ashwin Ramesh says, “As a local business owner, Facebook should be a key part of your promotion strategy. But there are definitely ways to get it wrong; before we go into how to build your Facebook fanbase, let’s discuss one of the most common Like-building mistakes: buying Facebook Likes. In a nutshell: not every action on Facebook is shown to... [Read more]

Mark Hoelzel says, “A convergence of three high-tech trends – precise ad analytics, programmatic audience-buying tools, and the stickiness of social apps – means social media is becoming one of the major ad platforms of the future. New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and... [Read more]

Helen A. S. Popkin says, “In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network. That’s... [Read more]

Peter Szabo has been working online for several years, It’s been a goal of his not to work too hard, though. In fact, he reports he has been getting “$900 Paydays From 30 Minutes of Work Per Day.” He does it by selling affiliate products and CPA leads. He has been perfecting his techniques and a while back he created The Easiest Money... [Read more]

Scott Yates says, “If courting customers is like courting a spouse, getting a prospect to download an ebook is like introducing them to your parents. With the prospective spouse and the prospective customer, they will learn all kinds of things about you. When you think of it that way, it should help increase the focus you place on getting your... [Read more]

Brian Clark says, “Last Monday, we publicly launched the Rainmaker Platform. It’s a complete website solution for content marketers and Internet entrepreneurs. With Rainmaker, you can: Create powerful content-driven websites on your own domains. Build membership sites and online training courses. Sell digital products like software, ebooks, and... [Read more]

Graham Charlton says, “Brands have sub-domains for a variety of reasons – to separate their sites for different audiences, to split their offerings, and so on. However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. Before Google ended clustering in search results, this may well have worked... [Read more]

Mark Dulisse just re-released his popular Covert Player Pro./p> This professional video play has the features a marketer needs, and in this short-term sales, it has a price that will please. Look at some of the things it can do for you: • Capture people’s email addresses at significant turning points in the video process (beginning, end,... [Read more]

Todd Wasserman says, “Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you. Atlas is a former Microsoft property that Facebook... [Read more]

Lance Ulanoff says, “I’m afraid to say how I feel about Ello. I’ve been in this position before. A new social media platform arrives, everyone proclaims it the next big thing and better than all that’s come before or currently exists. I look at it and feel a profound sense of meh. It’s not really Ello’s fault. The social network that seems... [Read more]

Will Critchlow says, “Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put up with the irony. This post... [Read more]

If you are looking to earn money on the internet,  you need to be selling what people want to buy. If you are looking for the right niche, it's good to know that the world spends billions on food. That's an opportunity too good to pass up... [Read more]

Michael Bird says, “Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives your visitors... [Read more]

Neil Patel says, “Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of... [Read more]

Thiago says, “Social media is no longer just the realm of the young. Now, older sites like Facebook, Twitter, LinkedIn, and even Pinterest have more users in the 25-to-34 age bracket than ages 16 to 24, according to data from GlobalWebIndex. YouTube, Instagram, and Tumblr are among the few social networks that skew younger, with teenagers and... [Read more]

So-called "Private Blog Networks" have been making inroads into the marketing toolbox recently. a marketer builds a group of sites and links them together in complex ways, and points them to the site to be promoted... [Read more]

Ben Davis says, “Here’s a brief introduction to Atlas by Facebook, the social network’s new ad network of sorts. Facebook was already selling ads in other apps via its Audience Network, which has been in beta since April 2014. This Audience Network allows advertisers to promote their apps in other apps using banner, interstitial or native... [Read more]

MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the... [Read more]

The NTEN team says, “Social media is changing. If you are like most nonprofit professionals, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest, and Vine. Whether you work for a social change organization, nonprofit, or foundation, you can learn how to use these... [Read more]

Brad Gosse has just released a set of 1300 cartoon characters he calls Vector Emoji Clip Art. They are available in both full color and black and white for whiteboard videos. You can use these lively cartoons to add sparkle to your marketing messages.... [Read more]