The latest article on ‘The Forrester Blog’ is titled “Content Marketing Fortnight II: Advertising is…Unclear”. Ryan Skinner says, “Here’s your fortnightly round-up of the best of the best stuff online for marketers who think about content. (For more information about what the Content Marketing Fortnight is, see my intro from... [Read more]

Shawn Collins’ latest blog post is titled “New Book on Problems and Solutions with Online Shopping from Affiliate Summit”. Collins Says, “Affiliate Summit Press, a new publishing arm of Affiliate Summit, has put out the first in a series of books aimed at the digital marketing space called Online Shopping is Broken: How to Fix It. The book... [Read more]

The latest article on ’Marketing Land’ is titled “Budgeting For Email Marketing: How To Invest In The “Killer App””. Cara Olson says, “Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in our industry, I was interested in her point... [Read more]

Ryan Shaw has been using Facebook in his marketing for years, and he has found that its members spend a lot of time there and buy a lot of products. So he concentrates a lot of his marketing energy on Facebook. Facebook has improved its ad platform and it’s better than ever for marketers. With Facebook, you avoid a lot of difficulties presented... [Read more]

The latest article on ‘MarketingProfs’ is titled “With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?”. Rebecca Joyner says, “Here’s the PR equivalent of your grandpa’s story about walking five miles to school in three-foot snow drifts, uphill both ways… Back in the day, when distribution hinged on fax... [Read more]

The latest article on Business Insider is titled ”The Smartest Brands Use Real-Time Marketing To Capitalize On Trends”. The BI team says, “Since the early days of advertising, companies have been trying to figure out how to advertise in the right place, at the right time. The best way to reach potential customers is to be where they... [Read more]

The latest article on ‘Business 2 Community’ is titled “The Most Important Thing to Know About Video SEO”. Derek Merdinyan says, “When it comes to Video SEO, like all good marketing practices, it’s complex and requires experimentation to get things right. In this 60 second animated video, Rand Fishkin – founder of Moz.com shares... [Read more]

A good first impression is a vital key to success, and using premium-quality graphics on your site or blog does a lot toward toward making that good first impression a good one. You don’t want to build your own unless creating graphics is your business. Amateurs make, well, amateurish graphics. You could buy a simple set of graphics someone else... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “4 Sources for Free Stock Photography”. Drew Coffin says, “Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality,... [Read more]

The latest post on ‘ReadWrite’ is titled “Now You Can Ask Google Search To Compare, Filter And Play”. Selena Larson says, “As a lead-in to its 15th anniversary tomorrow, Google announced changes to its search platform that expand its “knowledge graph”—that is, its ability to answer your questions directly instead of... [Read more]

InsideView has released a free guide titled “How to Use Twitter for Social Selling”. The InsideView team says, “Learn all of the tools and strategies you need to get ahead of the game using The Ultimate Guide: How to Use Twitter for Social Selling. Our free guide will show you how to build a powerful, personal brand and leverage... [Read more]

You have heard it said many times: split-test all your marketing. That includes your landing pages (squeeze pages and other kinds of landing pages), but building multuple landing pages and keeping track of them is a pain. It would save a lot of time if you could use a single file to specify multiple landing pages (and do it in just a few minutes) that... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Tweaks Algorithm for Ads in the News Feed”. Todd Wasserman says, “Aiming to let marketers deliver more relevant ads in the News Feed, Facebook on Friday announced it was tweaking the algorithm behind such placements. “For marketers, this means we are showing ads to the people... [Read more]

The latest article on HubSpot blog is titled ”Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week”. Matthew Bushery says, “The work week that was has come and gone — and a new one will soon emerge (perhaps a littletoo soon for the anti-Monday crowd). Due to your hectic... [Read more]

The latest article on ‘Business 2 Community’ is titled “Using Hashtags In Social Media Is Good For Your Business : A How To Guide”. Mila Araujo says, “First, you need to identify where your posts or subject fits in. Chances are there is already a hashtag being used for your area of communication. Find someone who is already active... [Read more]

Tony Marriott has a new keyword tool that finds the keywords that will make a difference for your site’s success. It’s called Authority Site Keyword Intelligence Tool. This is version 2, and has advantages over most of the other keyword tools currently available. Tell it your site’s URL (or any other... [Read more]

The latest article on ’Marketing Land’ is titled “Facebook Users Will Soon Have More Control Over The Ads It Displays”. Ginny Marvin says, “Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users’ news feeds. The algorithm determines what ads to show Facebook users. What’s... [Read more]

The latest ‘Econsultancy’ blog post is titled “Google’s new ‘Hummingbird’ search algorithm: the experts’ view”. Graham Charlton says, “Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm. There... [Read more]

The latest MOZ blog post is titled “Solving the Sub-Domain Equation: Predicting Traffic and Value when Merging Sub-Domains”. Russ Jones says, “To subdomain or not to subdomain, that is the question. Since my first days in SEO back in 2004, the subfolder vs. subdomain debate has echoed through nearly every site architecture discussion in which... [Read more]

Justin Michie has recently announced his new marketing service, Click.org. One of the big tenets of online business is optimizing your business once you have systems in place. A big part of doing that is knowing your numbers: how many visotrs to your site, how many clicks on your button, etc. Click.org helps you become good at tracking what goes on... [Read more]

The latest post on ‘Mashable’ is titled “7 Stats Proving Google’s Global Internet Domination”. Zoe Fox says, “As Google celebrates its 15th birthday, we think its as good a time as any to look at the scope of the search giant. More than 1.1 billion people use Google search each month, making 114 billion searches. Google’s... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Create an Influencer Plan that Drives Your Content Marketing”. Joe Pulizzi says, “When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per month, almost 300,000... [Read more]

Aweber has released an ebook titled “The New State of Email Marketing”. Rachel Acquaviva says, “So you’ve decided it’s time to bring your business to social media. Like many people wanting to try something new, you’re probably unsure where to start. And with so many social media sites calling for your attention, and new ones... [Read more]

An attractive opt-in form is a critical ingredient for high conversion rates. You could use the one provided by your autoresponder company, but they are bland and yours looks like everyone else’s. You can hire a professional designer to create a custom one for you, but it could cost $100 or more. Even worse for the serious marketer, these opt-in... [Read more]

The latest article on ‘MarketingProfs’ is titled “12 Tenets of Content Creation”. Seth Price says, “When thinking about content marketing, we often have visions of SEO bliss and customers lining up to buy our products. But such thoughts fade quickly when we’re down to the nitty-gritty of producing measurable results from our actions. The... [Read more]

The latest article on HubSpot blog is titled ”How to Be a Sales Coach, Not a Sales Manager”. Matt Sunshine says, “Almost every up-and-coming salesperson wants to grow into the job of sales manager. The job title carries a lot of weight and the position itself typically involves either running the entire sales department or a significant... [Read more]

The latest post on ‘ReadWrite’ is titled “Jimmy Wales To Silicon Valley: Grow Up And Get Over Your Age Bias”. Matt Asay says, “Forty is generally the age at which people are jokingly derided as “over the hill.” In youthful Silicon Valley, however, irrelevance comes much sooner. Citing youthful entrepreneurs like Mark Zuckerberg,... [Read more]

Here’s a product you can sell as your own. And it come with a membership site to use in delivering it. It’s called Easy Download Protector. That’s actually the name of the product you will be selling (you can also use it yourself, of course.) As you probably guess, this is software (a WordPress plugin) that assures products are only... [Read more]

The latest article on ‘Business 2 Community’ is titled “10 Examples of Social Media ROI [Infographic]“. Pam Dyer says, “The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for... [Read more]

The latest post on ‘Mashable’ is titled “Google’s First 15 Years, by the Numbers”. Seth Fiegerman says, “A little-known startup called Google first launched to change the world 15 years ago today — give or take a few days. The exact date of Google’s launch is a little unclear, as the company has celebrated its birthday... [Read more]